Cruise, General Motors' (GM's) self-driving vehicle subsidiary, is reintroducing a limited number of self-driving cars in Dallas to rebuild public confidence and test its technology.

The reintroduction involves a fleet of three vehicles in Dallas. These vehicles will operate with human drivers to gather data and will not carry passengers or drive autonomously. 

According to sources, the company is also looking to re-enter California, where competition includes Alphabet's Waymo, which has recently been expanding commercial operations in parts of California.

Analyst QuickTake: Today’s news follows a significant setback when Cruise withdrew its nationwide operations due to a serious accident in San Francisco, which led to the suspension of its deployment permits in California. Despite the setbacks, Cruise is gradually re-entering the markets, with a cautious strategy focused on safety. This approach mirrors steps taken in Phoenix, where Cruise resumed operations under close supervision in April 2024. Previously, Cruise has had a presence in Texas, initiating robotaxi services in cities like Dallas, Austin, and Houston.