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Function of Beauty partners with Amazon to expand distribution
Beauty Tech
Jun 10, 2024
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Jun 10, 2024

Function of Beauty partners with Amazon to expand distribution

Partnerships

  • Function of Beauty has entered a wholesale partnership with Amazon to offer its hair care products through Amazon's ecommerce platform.

  • The partnership includes offering Function of Beauty's Target line of products, as well as bundles and kits for different hair types, on Amazon, enabling customers to order personalized hair care regimens online.

  • Function of Beauty previously expanded its distribution network by launching hair styling products at Target in 2023 and the Pro line at Sephora in August 2022, which are also available on the company's website.

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