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Modern Meadow and Earthletica partner to create sustainable Bronte Jacket with Bio-Alloy Shield technology
Bio-based Materials
Jun 13, 2024
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Bio-based Materials

Bio-based Materials

Jun 13, 2024

Modern Meadow and Earthletica partner to create sustainable Bronte Jacket with Bio-Alloy Shield technology

Partnerships

  • Modern Meadow, a developer of collagen-based materials derived from plant proteins, has partnered with Earthletica, a sustainable activewear brand, to create a sustainable, lightweight jacket for competitive swimmer Bronte Campbell that integrates bio-based components.

  • Named the "Bronte Jacket," the item uses a breathable, water-proof membrane created by Modern Meadow using its "Bio-Alloy Shield," which is reported to be bio-based, while being PFAS/PFC- and solvent-free. Bronte Campbell will be showcasing the jacket at the Australian Olympic Swimming Trials in 2024.

  • Analyst QuickTake: The partnership marks the beginning of what the partners hope will lead to additional sustainable innovations targeting the fashion industry. Modern Meadow’s also counts additional partnerships in the space, including Singtex and Tory Burch , as well as a product development partnership with BASF in June 2023 .

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