THIS, a UK-based plant-based meat producer, has raised GBP 20 million (~USD 25.4 million) in Series C funding. The round was led by Planet First Partners, a UK-based growth equity platform, and comprised a mix of primary and secondary equity financing.
THIS intends to use the funding to expedite growth in its home markets, including launching new product ranges while continuing to enhance profitability on its core offerings. Its new CEO, Mark Cuddigan, will lead the market growth strategy.
Analyst QuickTake: Including this round, the company has raised USD 75.6 million from institutional and crowdfunding investors. Since its inception, the company has significantly expanded its presence in the UK via new product launches and partnerships. Further, in September 2023 , the company secured its first international listing at the Netherland's largest supermarket chain, Albert Heijn.
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