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Partnerships
Beyond Meat and Panda Express partner to relaunch 'Beyond The Original Orange Chicken'
Plant-based Meat
Jul 3, 2024
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Plant-based Meat

Plant-based Meat

Jul 3, 2024

Beyond Meat and Panda Express partner to relaunch 'Beyond The Original Orange Chicken'

Partnerships

  • Beyond Meat, a manufacturer of plant-based meat substitutes, has partnered with Panda Express to revive its "Beyond The Original Orange Chicken" due to significant consumer demand.

  • Beyond The Original Orange Chicken, a replication of Panda Express's traditional Orange Chicken, was initially launched in 2021 . The dish was sold out in two weeks, expanding to 70 additional locations, and Panda Express tested two other Beyond Meat products.

  • After its discontinuation, Beyond The Original Orange Chicken received over 7,000 signature petitions from consumers to be relaunched on Change.org. The petition led to its planned rerelease on July 15, 2024, aligning with the National Orange Chicken Day across hundreds of locations in the US.

  • Analyst QuickTake: Beyond Meat, which had a subdued performance for several quarters in a row, is actively engaging in product developments and partnerships to maintain its market status. Recently, it launched a revamped version of Beyond Crumbles and expanded its Beyond IV range with the new Beyond Sausage .

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