Semrush, a search engine optimization (SEO) tool, has acquired Ryte, a Munich-based provider of a website user experience (WUX) platform, for an undisclosed sum.

The acquisition is designed to help Semrush expand the capabilities of its recently announced enterprise SEO platform. By integrating Ryte's technology, Semrush looks forward to helping large enterprises improve their digital marketing operations, productivity, and online visibility. 

Founded by Andy Bruckschloegl, Ryte is a SaaS company that helps companies and agencies improve the user experience on their websites. Its platform works to optimize 6 pillars: SEO, quality assurance, performance, sustainability, accessibility, and compliance. Customers include Allianz, Bauhaus, HomeToGo, and Hilti.

Analyst QuickTake : Semrush's acquisition of Ryte enhances Semrush's capabilities by integrating Ryte's Website User Experience (WUX) platform into its suite of tools. The acquisition not only broadened Semrush's product offering but also strengthened its position in the market as a comprehensive provider of online visibility management tools. It also builds on Semrush's acquired portfolio, which includes Kompyte, a competitive intelligence and campaign automation platform, Backlinko, an SEO training and blog company, and Traffic Think Tank, which specializes in providing academic training in SEO skills.