BrightPlan, a financial coaching and wellness platform, has launched an AI-powered Financial Wellness Coach that offers 24/7 personalized financial guidance to employees across the globe to improve overall wellness and financial health.

The Financial Wellness Coach leverages GenAI to provide instant, tailored advice to employees based on their financial situations and company benefits. It can answer specific questions about benefits offerings and personal financial matters, incorporating proprietary data and expert content to ensure accurate and actionable advice.

BrightPlan’s virtual coach will help increase employee engagement, retention, and benefits utilization globally. It also aims to support HR teams by increasing productivity, scaling efforts, and offering insights through aggregated anonymous data trends.

Analyst QuickTake: Other disruptors in the financial wellness solutions and infrastructure space have launched similar AI-powered companion tools that leverage GenAI and personal, banking, and credit data to provide users with automated virtual assistance and guidance. Last month, financial wellness solution provider EarnUp launched AI Advisor , which analyzes users' banking and credit data in real time to provide personalized financial assistance, and white-label financial wellness solutions provider Pocketnest launched Birdie , a personalized financial companion to provide instant personalized financial advice, guidance, and educational content.