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Beyond Meat partners with SSP Group to launch Beyond Burger at UK travel locations
Plant-based Meat
Oct 22, 2024
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Plant-based Meat

Plant-based Meat

Oct 22, 2024

Beyond Meat partners with SSP Group to launch Beyond Burger at UK travel locations

Partnerships

  • Beyond Meat, a plant-based meat company, has partnered with SSP Group, a travel restaurateur, to introduce the Beyond Burger at bars in UK airports and train stations.

  • The Beyond Burger will be available at 13 locations starting October 24, with six more bars added in December. It will be served on a bun with toppings and a side of chips.

  • This partnership aligns with SSP's goal to offer more plant-based options and supports Beyond Meat's expansion in the UK food service travel sector.

  • Analyst QuickTake: Over the past 12 months, Beyond Meat has partnered with several European food service venues to expand the availability of its alternative meat products. Recently, it partnered with McDonald's France to launch a vegan McNugget. Additionally, in November 2023 , the company collaborated with Pizza Hut to introduce the Beyond Pepperoni range in the UK.

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