Beyond Meat, a plant-based meat company, is introducing vegan Veggie McPlant Nuggets made in collaboration with McDonald's France, expanding their Europe-wide partnership. This launch marks McDonald's France's first vegan option and a permanent menu addition, aimed at attracting vegans and flexitarians.

The plant-based nuggets are made from pea protein and coated in wheat and corn flours. They will be available at all 1,500+ McDonald's outlets in France and priced like conventional chicken nuggets.

The partnership between McDonald's and Beyond Meat was successful in Europe, with the McPlant burger thriving in several countries, contributing to Beyond Meat's international sales growth despite overall revenue decline.

Analyst QuickTake: Beyond Meat has had several collaborations with McDonald's locations worldwide over the years. While its debut collaborative effort, the McPlant burger , saw sluggish demand in the US, it managed to garner significant interest in European loactions such as the Netherlands and Portugal . Moreover, in February 2023, the companies launched vegan McNuggets at 1,400 locations in Germany following a limited launch at nine locations.