• Pure Culture Beauty, a provider of custom skincare products, has partnered with Target to offer its full suite of products (custom serum, moisturizer, and cleanser) at 1,700+ Target retail stores nationwide and on the Target website.

• Customers are now able to buy the at-home skincare test from Target stores, perform the test at home, and upload results on the website to receive personalized products by mail. 

<ul><li> Analyst QuickTake: Pure Culture Beauty is seen taking a different approach to market by expanding omnichannel offerings as opposed to the majority of other personalized beauty players that operate direct-to-consumer (D2C). The company also launched its products on Hudson’s Bay Marketplace last year, marking the first time its products are listed on a retail platform. Another personalized beauty player that has listed its products at Target is Function of Beauty . However, it does not compete directly with Pure Culture Beauty, as it only offers personalized haircare products at Target stores.</ul>