• eSalon, a provider of made-to-order at-home hair color kits, has announced a partnership with Amazon, to increase the accessibility of eSalon color enhancers, treatments, styling products, and accessories, by launching at the Amazon US store.

• A suite of 60 eSalon products will be available on the Amazon eSalon store, aiding customer convenience by enabling them to buy eSalon hair care products along with their everyday purchases.

<ul><li> Analyst QuickTake: Direct-to-consumer (D2C) brands are seen increasing their presence by offering their products on other retail platforms. eSalon’s peer Function of Beauty has also launched its products at Target stores to provide a better experience to its customers. More recently, Pure Culture Beauty, which provides custom skincare products, also partnered with Target to make its products available in Target stores as well as the website.</ul>