• Mediafly, a sales intelligence and coaching platform, announced the launch of its Revenue360 suite, which comprises four solutions to support sales teams across the buyer’s lifecycle stages. 

• The platform features a proprietary engine, enterprise-level security, and a scalable repository of data, better known as a “data lake,” which supports integrations. The suite can be operated as an all-in-one solution or a stand-alone solution. It consists of 1) Enablement360, a tool that supports onboarding, training, and coaching of sales representatives based on prescriptive guidance; 2) Value360, which offers assessment tools such as ROI calculators, TCO calculators, diagnostics, and enterprise value assessments; 3) Engagement360, which provides content management, video messages, microsites with curated content and gamified presentations; and 4) Intelligence360, which offers pipeline management, conversational intelligence, KPI metrics, forecasting, and analytics. 

• The company believes that its integrated solution will resolve the issues witnessed in independent platforms such as lengthy sales cycles, unutilized content, excess lead time, stalled and lost deals as well as ineffective forecasting models and coaching tools.  

<ul><li> Analyst QuickTake: Mediafly, which initially focused on sales enablement automation, pivoted to content-led sales enablement in 2018. In December 2021, the company entered the revenue intelligence space with the acquisition of InsightSquared and stated its intent to incorporate content analytics into predictive machine learning models. The “Revenue360 suite” builds on the company’s strategy to diversify into a comprehensive sales intelligence (revenue + conversational intelligence) and coaching platform. Additionally, other coaching platforms such as MindTickle and Allego have adopted an expansive strategy as well, offering conversational intelligence.</ul>