Gr4vy, a cloud-native payment orchestration platform (POP), has reportedly received a multi-million dollar investment from Woolworths Group's venture capital arm, W23.

The funds will primarily be used to expand Gr4vy’s operations in Australia and the APAC region. The company also aims to benefit from gaining insights into payment-related challenges faced by large retailers.

The funding builds on the relationship between the two companies formed last October. Woolworths Group announced a multi-year partnership with Gr4vy to power product development and innovation relating to the former’s “Wpay” payment platform.

Analyst QuickTake: Gr4vy was featured in our EDGE100 report, ranking among the 100 most promising early-stage startups across various emerging industries that have the potential to reshape the future. The company last raised funding in January 2022 , where it raised USD 15 million in Series A funding (at a USD 115 million valuation), bringing its total raised funds to USD 27.2 million.