Smart ring maker ŌURA secured USD 75 million in Series D funding from glucose monitoring device company Dexcom. The investment values Ōura at USD 5 billion and brings the total funds raised by the company to USD 223.3 million.
ŌURA did not disclose what it would use the funds for. However, both companies have entered a strategic partnership to integrate their devices and apps, with the first app integration expected to launch in the first half of 2025. The companies will also collaborate on co-marketing and cross-selling initiatives.
ŌURA has sold 2.5 million rings and expects to double its annual sales to approximately USD 500 million in 2024. The company reports that 97% of its members want to understand how food impacts their health.
Analyst QuickTake: Last month , ŌURA acquired Sparta Science, a Bay Area-based health-tracking startup that offers a data platform to analyze health and performance information, for an undisclosed sum. With this investment and partnership, the company appears to be growing rapidly. This might be an attempt to counter the threats from larger entrants to the smart ring market, such as Samsung.
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