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        UK-based alternative meat brand Meatless Farm has relaunched its plant-based products in Tesco, Sainsbury's, and Ocado after being 
        <a href="https://sp-edge.com/updates/19589">
          acquired by VFC
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        .
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        Alongside the relaunch, the company launched new stock-keeping units (SKUs), including Pork &amp; Apple Sausage, Chicken and Bacon Tortellini, and The Chickenless Roast Joint.
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        In addition, Meatless Farm launched a national advertising campaign to raise awareness of its retail return, targeting meat-reducing consumers.
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    <a href="https://vegconomist.com/company-news/meatless-farm-back-for-good-national-comeback-campaign/">
      Vegconomist
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Plant-based Meat

DISRUPTOR_PRESENT

PROMINENT_CATEGORY

Meatless Farm, a UK-based alternative meat brand, has relaunched its plant-based products in Tesco, Sainsbury's, and Ocado after being acquired by VFC. The company also introduced new products like Pork & Apple Sausage, Chicken and Bacon Tortellini, and The Chickenless Roast Joint. To increase awareness of its return to retail, Meatless Farm has launched a national advertising campaign targeting consumers who are reducing their meat consumption.

Meatless Farm returns to supermarket shelves and launches new SKUs

Nourish Ingredients has announced a partnership with Boston Bioprocess to scale up its fermentation process for developing specialty animal-free fats for alternative meats. Boston Bioprocess's scalable process will be used to develop fat molecules, allowing Nourish Ingredients to remain asset-light. The companies have already scaled up to 1,500 liters from bench level and are preparing for regulatory approvals.

Nourish Ingredients partners with Boston Bioprocess to scale animal-free fat production

ANALYST_QUICK_TAKE

Plant-based brand OmniFoods, owned by Green Monday Group, has teamed up with vegan fast-casual chain Veggie Grill to supply OMNI Golden Filet for the relaunch of their Baja Fish menu items. The Gardein Fish Filet will be replaced with the OMNI Golden Filet in dishes such as Crispy Baja Fish Tacos, Crispy Baja Fish Bowl, and Crispy Baja Fish Burrito. These new menu items will be available in Veggie Grill's 17 locations in California, Oregon, Washington, and Massachusetts. This marks OmniFoods' first restaurant partnership in Massachusetts. In addition to Veggie Grill, OmniFoods has partnerships with 7-Eleven Hawaii, Kenchan Ramen, and Dot Foods, the largest food distributor in North America.

OmniFoods partners with Veggie Grill to relaunch Mexican Baja Fish menu items

Squeaky Bean launches Protein Pot Launch

UK-based alternative meat brand THIS has introduced a new plant-based product called THIS Isn't Roast Chicken & Stuffing. Made from soy and pea protein, it consists of a plant-based chicken crown with stuffing inside and a sage and garlic melt topping. The product will be available for a limited time at Tesco and Sainsbury's from the end of September. Furthermore, the company's seasonal product, THIS Isn't Pork Pigs In Blankets, will also be returning to supermarket shelves in the near future.

THIS launches plant-based 'Roast Chicken & Stuffing'

Israeli plant-based meat producer, Chunk Foods, has partnered with vegan restaurant Neat Burger to introduce the Chunk Steak Sandwich at their Nolita location in Manhattan. This collaboration marks the first time Chunk steak is available at a fast-casual restaurant and is a step forward for Chunk Foods in expanding their plant-based steak into US restaurants. The sandwich is made with sliced Chunk Filet, blue cheese, cilantro chipotle sauce, and caramelized onions, offering over 25 g of protein without cholesterol, preservatives, or additives.

Chunk Foods partners with Neat Burger to offer Chunk Steak Sandwich in US

Quorn, a UK-based alternative meat developer, has rebranded its foodservice business unit as QuornPro. This change positions QuornPro as a separate unit from the company's retail division, with its own values and mission. QuornPro aims to establish itself as the preferred alternative protein solution for foodservice. The rebrand will initially be launched in the UK and European Union, with potential for a global rollout in the future.

Quorn’s food service business unit undergoes brand repositioning

German specialty chemicals supplier, Alzchem Group, is set to introduce Creavitalis, an animal-free creatine monohydrate powder designed for the food industry. The tasteless powder can be added to food products, offering the same creatine content as animal meat. Creavitalis aims to address the nutrient deficiency in plant-based meat substitutes, gap by providing an alternative source of creatine. The product has received approval from regulatory authorities in Europe and the US and will be made available globally.

Alzchem Group launches animal-free creatine for meat alternatives

MeEat, a Finnish plant-based FoodTech startup, has joined forces with Centric Software to improve its innovation processes and collaboration. The partnership will enable MeEat to utilize Centric PLM to store and manage all development data, facilitating faster product launches and reducing risks. Additionally, the collaboration will simplify portfolio management and the integration of external partners, a crucial aspect of MeEat's plans for market growth and international expansion.

MeEat partners with Centric Software to enhance production

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McDonald's is introducing the McPlant burger, a plant-based burger made in collaboration with Beyond Meat, on its menus in Switzerland and Slovenia. The burger is entirely plant-based if cheese and sauce are not added. In Switzerland, it can be ordered as a standalone burger or as part of a meal, with prices starting at CHF 7.10 (~USD 8). In Slovenia, the McPlant is available in classic and seasonal versions, with the seasonal option featuring avocado and expiring by the end of January 2024. The company claims that the McPlant has the same classic McDonald's taste and is prepared separately from meat.

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