Fivetran

Fivetran is a cloud-based automated data integration platform that enables businesses to move data from various sources, including SaaS applications, databases, and files, into data warehouses, data lakes, and other destinations. The company's platform offers multiple deployment models to meet diverse business needs, ranging from stringent security requirements to maintaining on-premises databases even after partial cloud migration.

The company's data movement platform is designed to automate and streamline the process of extracting, loading, and transforming (ELT) data, empowering organizations to focus on data-driven insights and decision-making. With real-time analytics, database replication, AI workflows, and cloud migrations facilitated by Fivetran, thousands of customers worldwide can leverage the platform to drive business growth.

Fivetran's core offering revolves around its connector library, which supports over 500 data sources, including SaaS applications, databases, ERPs, and files. These connectors enable automatic, reliable, and secure data movement, regardless of whether the data resides on-premises, in the cloud, or in a hybrid environment. The platform's scalable architecture allows businesses to seamlessly add or remove data sources as their needs evolve.

To enhance the usability and accessibility of the ingested data, Fivetran employs a normalized schema approach. By delivering data in a normalized format, the platform enables customers to remix and reshape the data according to their specific requirements, facilitating efficient data analysis and reporting. Additionally, Fivetran offers pre-built data models and dbt Core integration, empowering customers to create analytics-ready tables tailored to their business use cases, such as analyzing deal opportunities from Salesforce, generating general ledger reports from QuickBooks data, or evaluating return on ad spend across advertising platforms.

In June 2024, the company launched Managed Data Lake Service to simplify the process of managing data lakes for businesses of any size. Key benefits include the ability to centralize data for insights and convenience. Furthermore, it reduces costs by discontinuing support for legacy data warehouses.

In September 2024, Fivetran introduced "Hybrid Deployment", allowing customers to run data pipelines within their environment while managing them through Fivetran's platform. This solution enables enterprises to securely centralize data from various sources, including cloud-based SaaS apps and legacy databases. Fivetran claims Hybrid Deployment offers full visibility of all pipelines from a single interface, enhanced data security, and simplified setup and maintenance.

Key customers and partnerships

Over the years, Fivetran has attracted a diverse range of customers across various industries, including ecommerce, finance, technology, and media. Notable clients include Autodesk, Conagra Brands, JetBlue, Lionsgate, Morgan Stanley, and Ziff Davis, among others. These companies leverage Fivetran's platform to streamline their data integration workflows, optimize their analytics capabilities, and gain a competitive edge through data-driven decision-making.

To further enhance its offerings and enable seamless integrations, Fivetran has established strategic partnerships with various technology providers, including data warehousing solutions, cloud platforms, and business intelligence tools. For instance, Fivetran collaborates with Databricks, enabling customers to build an open lakehouse with Delta Lake powered by the Databricks Data Intelligence Platform. Additionally, Fivetran's integration with Unity Catalog provides out-of-the-box governance and security for Fivetran-generated tables.