Goldcast

Goldcast develops marketing intelligence and management solutions specialized for B2B and event marketers. The firm provides an end-to-end event management platform to build, organize, and manage both online and hybrid events ranging from webinars to full-scale conferences. Features of the platform include 1) event page design, 2) automated email reminders and followups, 3) check-in and badging solutions, and 4) custom reporting. The firm also provides an Audience Intent Metrics and Signals (AIMS) solution that can integrate with marketing automation and CRMs including Slack, Hubspot, Salesforce, and Marketo, which can track event attendee activity for lead scoring, pipeline attribution, and identify potential leads to execute custom marketing campaign. As of August 2022, the firm's platform caters to 100+ marketing teams from 20+ firms including Drift , Salesloft , Attentive , Weave , and Microsoft GitHub. 

The firm claims that its users have experienced an increase in attendance rates and time spent at events, higher sales conversions, an increase in demo requests, and accelerated marketing pipeline goals.

Funding and financials

Goldcast raised USD 28 million in Series A funding in August 2022 led by WestBridge Capital. The funds are earmarked for product development and to expand the company's leadership team and marketing initiatives. It also raised USD 10 million in seed funding in February 2022 led by Unusual Ventures. The firm claimed that in 2021, it experienced a 10x growth.