Flowrite is a Finland-based company offering a writing productivity tool that generates emails and messages using generative AI. Users can write a short description of the desired content of the email or message (which Flowrite uses as instructions) or choose from a number of responses automatically compiled by the tool when replying to an email.
It provides templates for additional control over responses and allows personalization of responses for each recipient. Use cases of Flowrite include:
1) Leadership: Generates messages such as responses to inquiries, employee feedback, meetings-scheduling messages, and outreach messages
2) Sales: Helps sales teams write emails for prospecting, converting leads, and engaging customers
3) Investors: Assists investors with writing communications to funding targets, introduce contacts, or provide feedback
4) Customer support: Automates tasks including accepting customer feedback, payment reminders, refund processing, and complaint resolution
5) HR and recruitment: Helps to write emails for candidate outreach, interview invitations, and candidate feedback or rejection
6) Marketing: Writes emails for outreach, scheduling meetings, and for invitations to events
The tool integrates into email, social media, and messaging websites and applications, including Gmail, Outlook, LinkedIn, Twitter, Facebook, and WhatsApp, and offers a range of templates for message generation.
Flowrite utilizes OpenAI’s GPT-3 models and is fine-tuned on data from professional emails. The platform is also integrated with more than 25 applications, including Gmail, Outlook, LinkedIn, Twitter, Slack, Teams, Superhuman, and Intercom.
Key customers and partnerships
In 2021, Flowrite claimed it had a sign-up waitlist of 30,000 users. As of May 2024, its customers included Google, Meta, Stripe, Snapchat, Dropbox, and HBO.
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