PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities, and build strong teams. PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid, and Tel Aviv.

PSG Equity

build, acquire, and help grow SaaS, e-commerce, and digital platforms.

Harmony Venture Labs

Copysmith

Copysmith uses state of the art machine learning to help you write high-performing copy in seconds, not hours. Staring at a blank page trying to brainstorm copy is both frustrating and time-consuming. Copysmith uses state-of-the-art machine learning tricks to allow you to experiment with copy faster and more efficiently. With Copysmith, you can brainstorm, manage, and evaluate copy all in the same place. Copysmithing is also up to 50X faster than copywriting.

<div>Copysmith is an AI content tool for ecommerce teams, allowing the generation of product descriptions and marketing copy. The platform integrates with ecommerce tools to directly import product catalogs for catalog management and content creation. Copysmith offers the following features:</div>

Exploring the limitless possibilities of AI

Generative AI Applications

<div>
 
 Copysmith is an AI content tool for ecommerce teams, allowing the generation of product descriptions and marketing copy. The platform integrates with ecommerce tools to directly import product catalogs for catalog management and content creation. Copysmith offers the following features:
 
 
 1) Ecommerce copywriting: Writes product descriptions, FAQs, titles, and tags&nbsp;
 
 
 2) Product content SEO: Optimizes product descriptions and other content for search engines
 
 
 3) Collaboration: Allows visibility, moderation, and review of generated content across team members
 
 
 4) Centralized product management: Provides a centralized platform for product content management with product descriptions, tags, and images accessible in one location.
 
 
 5) Bulk content generation: Generates bulk product descriptions from an uploaded catalog of products
 
 
 6) Third-party integration: Copysmith integrates with social media, ecommerce sites, marketing tools, and other tools, including Hootsuite, BigCommerce, Amazon, Zapier, Shopify, Magento, and Google Ads.
 
 
 7) API: Offers an application programming interface (API) for enterprise clients, allowing the linking of marketing platforms and other solutions.
 
 
 The Copysmith platform is based on OpenAI&rsquo;s GPT-3 models, using proprietary technology to optimize output for marketing content. Copysmith can be trained on a customer's own data to tailor its output to a brand.
 
 
 Copysmith acquired AI-powered content tool Frase and AI writing assistant Rytr in October 2022. The firm subsequently launched Copyrytr, a unified AI content creation and SEO platform incorporating the capabilities of all three platforms.
 
 
 Funding and financials
 
 
 In April 2021, Copysmith raised USD 10 million through a partnership with Harmony Venture Labs (HVL) and funds advised by Providence Strategic Growth (PSG). The funds were intended to scale the business, build new features, and create new content templates.
 
 
 
</div>

<div>
 
 Forethought offers a unified customer support platform based on generative AI. Its primary product is &ldquo;SupportGPT,&rdquo; a conversational AI chatbot that can build workflows, resolve queries, assist human agents, and fill knowledge gaps.&nbsp;
 
 
 Forethought&rsquo;s solutions include:
 
 
 1) Solve: A generative AI chatbot that independently handles simple but repetitive customer service tickets. The AI automatically analyzes historical customer service logs and knowledge documents to generate responses.&nbsp;
 
 
 2) Assist: Assists human agents by automatically generating responses to end users based on conversation history, provides context by analyzing past tickets, and draws on&nbsp; knowledge articles to help resolve queries.
 
 
 3) Triage: Analyzes ticket details and historical data to prioritize and route tickets to the correct agents
 
 
 4) Discover: Analyzes customer service history to generate new knowledge articles or recommend new workflows where gaps exist
 
 
 Forethought also offers a platform called &ldquo;SupportGPT Playground,&rdquo; which allows customers to train and experiment with SupportGPT using their own data. In September 2023, the company launched Autoflows that uses natural language prompts to undertake a series of tasks in order to automate customer service interactions.&nbsp;
 
 
 As of April 2023, Forethought&rsquo;s solutions were available for integration on several customer service platforms, including Zendesk, Salesforce, ServiceNow, Freshdesk, Dialpad, and Talkdesk.
 
 
 The platform leverages 
 <a href="https://sp-edge.com/companies/362567">
 OpenAI
 </a>
 &rsquo;s large language models (LLMs), using the same technology as ChatGPT, along with its own algorithms to limit the data that the AI model can access. This reduces the possibility of completely incorrect responses (hallucinations)&mdash;a documented issue with unconstrained LLMs such as ChatGPT. It does this by using the algorithms to generate a query that is submitted to the large AI model as a guide, which allows responses to be more specific to a customer&rsquo;s workflow.
 
 
 Key customers and partnerships
 
 
 At its launch in March 2023, its customers included Kickfin and Upwork. As of April 2023, Forethought&rsquo;s customers included Lime, iFIT, Achievers, Q4 Inc., Etekcity, Beeline, Uncommon Goods, Spoonflower, Kajabi, and PDQ.
 
 
 In October 2023, Forethought joined the 
 <a href="https://sp-edge.com/updates/23307">
 Amazon Web Services (AWS) 
 </a>
 Partner Network to make its services accessible on the AWS Marketplace.
 
 
 
 
 Funding and Financials
 
 
 In December 2021, Forethought raised USD 65 million in a Series C funding round led by Steadfast Capital to accelerate growth. Total raised funding stood at USD 92 million as of April 2023. In 2021, the company reported an increase in annual recurring revenue (ARR) by 5x.&nbsp;
 
 
 
</div>

Forethought

<div>
 
 Got It AI has developed a ChatGPT-like conversational chatbot for enterprise Q&amp;A applications. Its solutions include:
 
 
 1)&nbsp; ArticleBot: A virtual agent solution that analyzes an organization&rsquo;s customer service articles or external knowledge sources to provide accurate conversational support in customer service and employee workflow applications&nbsp;
 
 
 2) AutoFlows: A tool that helps analyze customer service voice, chat logs and other data to identify the dialogue paths in a given workflow and build them into a virtual agent. AutoFlows requires no code; integration with customer systems is assisted by a human team
 
 
 3) Truth Checker: An advanced AI that can identify if an AI is &ldquo;hallucinating,&rdquo; a common issue with large language models (LLMs) causing incorrect response generation. Truth Checker is able to detect when a response generated for a customer query is irrelevant or entirely incorrect, preventing the response from being delivered to the user and providing links to knowledge articles, if so.&nbsp;
 
 
 As of January 2023, ArticleBot operated on a fine-tuned version of Davinci-3, a variant of OpenAI&rsquo;s GPT-3.5 LLM, trained on a database defined by the organization alongside Got It&rsquo;s proprietary &ldquo;Truth Checker&rdquo; AI.&nbsp;
 
 
 For customers unwilling to use a large open-source LLM via an API or those that are unable to operate an expensive LLM on-premises, Got It offers its own proprietary Enterprise Language Model Architecture (ELMAR). Launched in March 2023, ELMAR is smaller than models like GPT-3 and can be run on readily available hardware. Combined with input scanning and Truth Checker AI, ELMAR is able to match larger models for accuracy in narrower enterprise workflows, such as customer Q&amp;A.
 
 
 Key customers and partnerships
 
 
 As of June 2022, Got It AI&rsquo;s customers included crowdfunding website Indiegogo and baby care product brand Frida.
 
 
 In October 2023, Got It AI partnered with 
 <a href="https://sp-edge.com/updates/22708">
 NVIDIA
 </a>
 AI Solutions to integrate its ELMAR platform with NVIDIA's AI technologies.
 
 
 Funding and financials
 
 
 Got It AI has raised a total of USD 22.5 million in funding as of April 2023 across several rounds and emerged from stealth in June 2022. Got It AI&rsquo;s co-founder and venture capitalist Peter Relan has participated in several of the firm&rsquo;s funding rounds.
 
 
 
</div>

Got It AI

<div>
 
 Persado is a &ldquo;motivation&rdquo; platform generating marketing content using machine learning. The platform recognizes different customers based on their reactions to language and uses those insights to generate personalized content that engages across all channels (web, email, ads, etc.) Persado&rsquo;s use cases include:
 
 
 1) Personalization: Identifying what content will motivate each customer to generate personalized messaging across all marketing channels
 
 
 2) Acquisition: Using personalized messaging for higher conversion rates in customer acquisition campaigns
 
 
 3) Onboarding: Personalizing content for each individual and engaging customers from the day of acquisition
 
 
 4) Retention: Keeping customers engaged using personalized messaging for renewals, loyalty programs, and upgrades
 
 
 5) Pre-collections: Promoting on-time payments using encouraging language and providing clear instructions&nbsp;
 
 
 6) Customer service: Encouraging customers to follow self-service prompts
 
 
 In August 2023, Persado launched 
 <a href="https://sp-edge.com/updates/21089">
 &ldquo;Essential Motivation&rdquo;,
 </a>
 to help marketers create emotionally resonant messages, to drive customer engagement and conversion rates. The company unveiled 
 <a href="https://sp-edge.com/updates/27700">
 new features
 </a>
 to this in March 2024, including new product descriptions, segment personalization, brand alignment scores, and web copy optimization, aimed at improving marketing content effectiveness.
 
 
 The Persado platform, based on a proprietary language model, uses a large consumer behavior database of historical interactions (1.2 billion consumers and over 100 billion interactions) to determine what qualities of a message appeal to consumers. Given a set of keywords as input, it leverages deep-learning transformer models to generate messages that are most likely to bring conversions, ensuring the content is in line with a customer&rsquo;s brand using specially trained language models.&nbsp;
 
 
 Over time, Persado uses machine-learning experimentation and decision-making to identify how messages cause each consumer to behave, enabling additional personalization for each future communication. The platform can also directly integrate with customer data platforms (CDPs) to leverage consumer language profiles.
 
 
 Persado also integrates with common marketing tools to fit into marketing teams&rsquo; workflows, providing detailed dashboards and analytics to visualize the impact of each piece of content.
 
 
 Key customers and partnerships
 
 
 Persado partnered with digital journey continuity platform Namogoo in May 2023, integrating its dynamic motivation platform with Namogoo&rsquo;s customer intent and segmentation database to allow ecommerce stores to dynamically adapt their messaging for individual customers.&nbsp;
 In March 2024, it partnered with 
 <a href="https://sp-edge.com/updates/27701">
 Bounteous x Accolite
 </a>
 to leverage Persado's language knowledge base and GenAI tools to enhance commerce and marketing experiences across diverse sectors.
 
 
 Persado&rsquo;s customers as of April 2023 include Vanguard Group, Marks &amp; Spencer, Chase Bank, Emirates NBD, and Vodafone.
 
 
 Funding and financials
 
 
 Persado raised USD 30 million in a Series C funding round held in April 2016 led by Goldman Sachs. The funds were for enhancing distribution and product development.&nbsp;
 
 
 
</div>

Persado

<div>
 
 Founded in 2022, SellScale is a GenAI-driven sales and marketing outbound platform that streamlines sales communication, which originated during the founders' work on the 
 <a href="https://www.dailydropout.fyi">
 DailyDropout.FYI
 </a>
 newsletter. This led to SellScale&rsquo;s evolution into a comprehensive solution, where sales development representatives (SDRs) utilize it to train GPT-3 and other language models using their top-performing outbound emails. It then customizes these emails using data from CRMs and 40+ data sources, including social media, RSS feeds, and articles. The platform optimizes sales workflows by prioritizing prospects, streamlining follow-ups, enabling multi-threaded engagement (generating leads from multiple contacts), and automating scheduling. It also integrates with tools like Gmail, Outreach.io, Apollo, LinkedIn, and Zapier to enhance workflow efficiency.
 
 
 
 
 The platform claims to improve revenue by 10x while reducing the time required to just 10%.
 
 
 
 
 Key customers and partnerships
 
 
 
 
 The firm's solutions are specialized for SDRs across healthcare, FinTech, technology, and business consulting, where the firm offers specialized targeting and playbooks for the respective industries by leveraging industry-specific data.
 
 
 
 
 Funding and financials
 
 
 In November 2022, the company raised USD 3.4 million in a seed funding round led by Pear Venture Capital.
 
 
 
</div>

SellScale

<div>
 
 DeckRobot is a platform compatible with Microsoft PowerPoint that leverages AI to transform raw slides into enterprise-ready presentations. DeckRobot AI transforms draft slides into professional, on-brand slides by adapting graphics from a vast library of slide examples. Users can apply an unlimited number of styles to any slide deck, including old documents, client materials, or web-sourced slides.&nbsp;
 
 
 
 
 DeckRobot offers enhancements for individual slides, such as adding approved icons and images, object alignment, slide resizing, and text validation through AI checks. DeckRobot's plugin acts as a time-saving tool for PowerPoint users, reducing manual work and potentially saving up to 80% of working time. The plugin emphasizes creating visually appealing presentations that adhere to company brand guidelines while maintaining content quality.&nbsp;
 
 
 
 
 Key customers and partnerships&nbsp;
 
 
 
 
 DeckRobot collaborates with clients from Fortune 500 companies and small businesses across over 50 countries.
 
 
 
</div>

DeckRobot

Generative AI applications are built on foundation models that are trained using advanced ML models

The technology allows the creation of digital avatars and virtual games

All companies within the space offer a product or service based on generative AI

The technology allows the creation of personalized content

Some applications leverage NLP to train models to process and respond to language-based prompts

Generative AI applications are built on in-house or third-party foundation models

Companies that offer solutions to generate personalized marketing content including blogs, social media posts, ads, emails, website landing pages, product descriptions for ecommerce optimization, and other content for marketing campaigns.

Copysmith

Generative AI Applications

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