tvScientific

tvScientific is a performance advertising platform that specializes in advertising for connected TVs (CTV). Its demand-side ad platform (DSP) provides two ways to purchase ads—either through managed services or a self-serve platform that allows marketers to manage their own TV ad campaigns. The platform’s proprietary attribution technology optimizes campaigns by matching ad exposure to site visitations and other outcomes with a 1:1 deterministic ID match, providing transparency and accuracy for advertisers. Additionally, tvScientific provides targeting tools that allow for digital-like targeting on CTV media through third-party data sources and Web-to-TV retargeting, as well as a real-time reporting dashboard and Google-Analytics-integrated traffic reports.

The platform provides direct access to premium CTV inventory and claims to be the industry's first supply path-optimized CTV media buying platform.

Key customers and partnerships 

According to the firm, it has access to 95% of ad-supported video-on-demand (AVOD) streaming apps, including SpotX, Magnite, and OpenX. Additionally, it can deliver campaigns on CTV platforms such as Samsung, Vizio, and Roku. In 2023, tvScientific collaborated with MetricWorks, an incrementality measurement platform, to optimize and measure CTV performance and improve customer attribution in omnichannel advertising strategies, while also correcting last-touch attribution. The company has also partnered with major mobile measurement partners (MMPs), such as  AppsFlyer, Adjust, Kochava, and Singular, for CTV integrations.

Funding and financials

In April 2022, the company raised USD 20 million in a Series A funding round led by Norwest Venture Partners. It planned to use the funds to broaden its customer base, bolster the team by hiring additional personnel, and advance product development. The round follows its USD 1.5 million seed funding round in April 2021.