Crush Dynamics

CrushDynamics (previously Winecrush Technology Inc) is a Canadian startup that upcycles food waste into healthy food ingredients. The company uses its natural, proprietary fermentation technology to convert grape and cranberry pomace (skins, seeds, and sediment) into a puree that can be used in meat and meat-replacement products, sauces, cereals, and dairy products to give them added flavor, nutritional value while also acting as natural preservatives. The company claims these upcycled ingredients extend shelf-life by up to 60% while improving the taste and texture of the food. As of April 2022, the company is selling its puree to food processors, primarily for natural food products, counting plant-based meat producer Big Mountain Foods in Vancouver, and Lumi Foods as its biggest customers. CrushDynamics is yet to commercialize its ingredients successfully and targets expanding its product reach throughout Western Canada, aiming to secure large retail stores like Urban Fare, and Save-on-Foods as its customers. 

In February 2023 , the company created an ingredient that allows for significant sugar reduction in chocolate applications. This plant-based solution provides a smooth texture and well-rounded sweetness while reducing the sugar by 30–50%. The company has obtained the patent for its fermented ingredient product that is made from wine derivatives.

During the company’s pilot program in 2020, it partnered with 10 Okanagan-based wineries to collect their grape pomace and lees for upcycling. Via the program, the company kept a total of 150 tonnes of wine derivative away from landfills. As of May 2022, the company works with 20 wineries to receive a supply of grape and cranberry scraps. To further expand its product offerings, the company reported in January 2022 that they have partnered with players such as Protein Industry Canada, Lumi Foods, and Save-On-Foods to develop the next generation of plant-based cheese using oats, legumes, and pulses. 

In April 2022, CrushDynamics raised USD 3.6 million in a Seed 2 funding round to scale its business.