ZERO10

ZERO10 is a digital fashion platform that provides AR mirrors for fashion retail companies and an iOS app for AR product try-ons. In November 2022, the company launched its AR Fashion Platform, which allowed creators to upload their designs to the app. The 3D team at Zero10 then converts the files into an AR-compatible format, enabling designers to release their digital fashion collections on the app. Brands can use the platform to provide customers with try-on options before making a purchase, with a link to their website. ZERO10 employs 3D body tracking technology to overlay clothes onto the user's body, simulating the natural flow of fabric around the human body.

In December 2023, the company launched an online widget allowing users to utilize AR try-on tech via a browser, expanding accessibility. Notably, the company is working on incorporating GenAI to enable virtual fittings with the use of one to five photos of a clothing item from any ecommerce platform.

It provides a no-code platform powered by the use of generative AI for the creation of designs to be worn in AR. In June 2023, the company unveiled its first prototype AR Store, an immersive retail solution that leverages AR mirror technology to provide a shopping experience in a compact two-square-meter space. The AR Store, which will be showcased at Viva Technology in Paris, uses a supercomputer to run complex computer vision models for real-time 4K rendering and 3D body tracking.

As of February 2023, the main source of revenue for the company comes from its B2B solutions for brands, with 70% of revenue generated from its AR mirror tool, 20% from its software development kit, and 10% from brand integration to the ZERO10 app.

Key customers and partnerships

Key customers include Crosby Studios, Maisie Wilen, Barragan, Tommy Cash, Alexandra Sipa, and Edward Crutchley.

In May 2022, Zero10 partnered with Coach to develop an AR storefront and integrate its AR mirrors at its Soho New York store to encourage shoppers to digitally “try” its Tabby Bag. Previously, in March 2023, the company announced its partnership with Hilfiger to integrate its AR mirrors into select Hilfiger stores for the rollout of theTommy Hilfiger x Shawn Mendes capsule.

Location-based AR/VR competitors: None under coverage. (ZERO10 specializes in the development of AR mirrors.)