Fnatic

Fnatic is a UK-based esports organization with facilities in London, Berlin, Los Angeles, Shenzhen, and Kuala Lumpur. The team competes in six esports titles including League of Legends, Counter-Strike, Dota 2, Rainbow Six, Fortnite, PUBG, and FIFA. Fnatic has a team of 40 professional gamers across eight game titles and has more than 100 employees in six offices worldwide. In November 2022, it launched a music label (Fnatic Music) in an attempt to diversify beyond esports, followed by the introduction of a fan membership program in collaboration with Crypto.com (March 2022) to offer fans an array of rewards and features.

In August 2024, Fnatic launched a new subscription service, Fnatic Plus, for EUR 4.99/month, (~USD 5.6/month) offering exclusive merchandise, early product access, app customization, and content to strengthen fan connections.

Fnatic had accumulated USD 16.2 million in prize money as of July 2021 with Counter-Strike and League of Legends accounting for a combined 55% of that total. As of November 2019, Forbes has estimated the team’s revenue and valuation to be USD 16 million and USD 175 million, respectively. 

Key customers and partnerships

In April 2024, Fnatic secured a seven-figure sponsorship deal with online cryptocurrency casino Betify for its Counter-Strike 2 team. The company previously secured a strategic partnership in November 2022 with Hivemind Capital, a crypto asset management company. Through the deal the company is expecting to use Hivemind’s expertise to develop its own Web3 applications and scale digital economies. Fnatic entered the Middle Eastern market in December 2020 through a partnership with online multi-brand retailer Xcite, one of the largest electronics retailers in Kuwait with a collection of over 300 global brands. The company’s products are expected to  be available in over 50 showrooms across Kuwait and Saudi Arabia in 2021. Fnatic’s other partnerships include endemic brands such as AMD and PCSpecialist as well as non-endemic sponsors such as Monster and BMW.