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Outbrain

Marketing Automation
Product stageSegments
Growth
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AdTech
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Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain’s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by September 2021). Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2021, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC. 

Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In May 2021, it tested “QualityRatings,” a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In April 2022, Outbrain’s platform was integrated with ID5 to provide a privacy-first customer identification solution. In September 2022, the firm launched Keystone , a business optimization solution for publishers. In November 2021, Outbrain acquired vi , a contextual video intelligence platform for USD 55 million to grow it's CTV and other display ads offerings.

Funding and financials

Outbrain’s revenue model is structured as a “pay per click” model with the revenue being shared with publishers of the content. In FY 2022, the firm reported a revenue of USD 992.1 million (a 2% YoY dip). For the full year of 2023E, the firm expected to achieve a minimum Ex-TAC gross profit of USD 237 million and generate an adjusted EBITDA of at least USD 28 million.

Outbrain was listed on the NASDAQ in July 2021, where it raised USD 160 million at a valuation of USD 1.25 billion. Ahead of its listing, Outbrain also raised USD 200 million in the form of senior subordinated secured notes from Baupost Group. Since then the firms share price has fallen steeply, and as of July 2022 the firm was  worth USD 300 million, equivalent to a ~75% drop in its value. In response, Outbrain is reported to have shed ~3% of its total workforce .

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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EDGE Insights

Liftoff: Funding for marketing automation scales new heights

Recent Updates

Earnings/results
Aug 10, 2023
Outbrain meets Q2 2023 management expectations; raises FY2023 adjusted EBITDA outlook
Marketing Automation
Earnings/results
May 9, 2023
Outbrain beats Q1 2023 management expectations; maintains FY2023 guidance
Marketing Automation
Earnings/results
Mar 2, 2023
Outbrain exceeds Q4 2022 revenue expectations; posts stronger outlook for FY2023E
Marketing Automation
Industry news
Partnerships
Nov 28, 2022
Yahoo acquires 25% of Taboola; becomes its native advertising partner
Marketing Automation
Earnings/results
Nov 11, 2022
Outbrain Q3 2022 revenue and gross margins dip; remains above analyst expectations
Marketing Automation
Product updates
Sep 15, 2022
Outbrain launches business optimization solution for publishers
Marketing Automation

Company Brief


HQ location:
111 W 19th St New York NY USA
Founded year:
2006
Employees:
501-1,000
Total Funding:
USD 394.0 million
Last Funding
USD 200.0 million, Jul 2021

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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