Zeta Global

Zeta Global offers a marketing platform containing deep insights on customer behavior, which can be leveraged by firms for customer acquisition and growth via omnichannel marketing solutions. At the heart of Zeta Global’s offering is a customer data platform (CDP) that contains consumer behavioral and transactional data from proprietary sources as well as data from third-party partners and public data. This is then combined with AI to provide marketing intelligence. In February 2023, the company unveiled the beta launch of ChatBotZeta, a solution that reads and synthesizes consumer signals from Zeta's data cloud to generate conversational insights. 

Zeta Global’s edge is the proprietary data it has access to, which consists of 5.4 billion unique global customer identifiers (as of September 2021). These are drawn from more than 235 million proprietary US consumer data and a further 515+ million data from individuals globally. The firm has expanded its first-party data via acquisitions, the most recent being its acquisition of ArcaMax in March 2022, which added a further 10 million in “permissioned US identities”.  Zeta Global also claims to be the only platform offering a single unified marketing platform that combines data with marketing automation and omnichannel marketing capabilities.

Key customers and partnerships

By end  June 2022, ~370 customers which include one in three Fortune 100 enterprise customers had subscribed to Zeta Global’s platform. 

Funding and financials

Zeta Global made its debut on the New York Stock Exchange (NYSE) in June 2021 and raised USD 215 million in the process. Before that, Zeta Global had six rounds of funding; the most recent being in March 2021, when USD 222.5 million was raised as new debt financing. The purpose of the varied rounds of funding was to manage working capital as well as fund several acquisitions. By September 2021, the firm had completed six acquisitions. The majority of these acquisitions were related to obtaining more proprietary data to grow its data platform. 

In FY2022, the firm achieved a revenue of USD 591 million (29% YoY growth). On the back of robust Q2 2023 earnings, the company raised its full year 2023E revenue expectation to range from USD 712 million to USD 718 million, a YoY growth of 19% from its midpoint estimate. The company also increased its adjusted EBITDA, which it expected to be between USD 124.2 million and USD 124.8 million, YoY growth of 35% from its midpoint estimate, with an adjusted EBITDA margin of 17.3% to 17.5%.