Technologies bringing about a new reality

Extended Reality

VRChat is a VR social platform where users can join virtual spaces that can be personalized with custom-built spaces, avatars, events, hangouts, etc. It is available on SteamVR and Meta Quest headsets with support for non-VR modes as well. Creators can also build virtual worlds that can be uploaded via the VRChat SDK and sold on the platform’s marketplace to other platform users. In November 2023, the company launched ‘Paid Subscriptions’ in beta, which allows VRChat players to purchase in-game credits with fiat currency that can subsequently be spent to purchase subscriber-only content. The company will keep 20% of revenue generated via these subscriptionsIn <a href="https://sp-edge.com/updates/30433">June 2024</a>, VRChat laid off ~30% of its staff due to slower-than-expected growth in the VR market and the company's over-hiring in 2021. Despite this, the company noted that it was in a sound financial position and would focus on capital efficiency given a dampened fundraising environment.Key customers and partnershipsAs of June 2021, the company reported 40,000 concurrent users, up from 24,000 in November 2020, with the majority (52%) being VR users. It was the most active VR application on the digital distribution service Steam. The platform reported more than 25,000 community-created worlds as of February 2022.

Inworld AI is a developer platform for creating dialog and behavior patterns in AI-powered non-playable characters (NPCs) that mimic the social nature of human interactions and express nuanced emotions within virtual worlds and enterprise applications.The company’s offerings include “Inworld Studio,” a no-code platform that enables writers, creators, and designers to calibrate elements of cognition and behavior for previously developed NPCs, such as goals, motivations, speech patterns, memories, knowledge, and voices using generative AI in the form of text-to-character prompts. Dialog patterns can be tested in the Inworld Arcade and Studio. The platform also features integrations with game engine Unity and Unreal to deploy characters into game environments and a software development kit (SDK) integration with Node.js. In <a href="https://sp-edge.com/updates/29760">May 2024</a>, the company launched “Inworld Voice” which offers latency, rhythm, intonation, pitch variation, and pausing. Users can select from 58 AI-enhanced voices that mimic human speech patterns.Games built using the platform include Origins, a neo-noir detective game, where players use microphones to question NPCs powered by Inworld AI and solve a case, among others. In January 2023, Inworld planned to launch Roblox as an Inworld integration to allow developers to add AI characters to their own experiences.Inworld AI generates revenue through pay-as-you-go pricing schemes, which charge customers based on API interaction usage.Key customers and partnershipsIn <a href="https://sp-edge.com/updates/17686">April 2023</a>, Inworld AI partnered with AR software provider Geenee AR to bring the company’s generative AI features in Inworld Studio to the Geenee AR platform.In September 2022, Inworld AI became a Unity Verified Solutions partner, which allowed developers to access Inworld AI through the Unity store. Furthermore, the company offered a grant of up to USD 1 million for creators to build experiences with AI characters.Funding and financialsIn <a href="https://sp-edge.com/updates/20615">August 2023</a>, the company raised USD 50 million in a funding round led by Lightspeed Venture Partners, bringing the company’s valuation to over USD 500 million. Funds were utilized to bolster R&amp;D efforts, senior headcount expansions, infrastructure investments, and to launch an open-source version of its character engine.Previously, in August 2022, the company raised USD 50 million in a Series A funding round led by Section 32 and Intel Capital. The company was also part of the 2022 Disney Accelerator, Disney’s startup incubator.

Hexa is a technology company offering end-to-end 3D commerce solutions for businesses including AR product viewers, virtual try-ons (VTO), and 360º content viewers. The company uses a technology stack that enables the creation, management, analysis, and distribution of 3D assets. The company’s AR solutions are used across the retail industry, including that of the jewelry, furniture, consumer electronics and fashion sectors.Hexa's proprietary technology turns 2D images into high-quality 3D models. This process begins with a single image input, such as a product page URL, an image, or a product scan. Hexa's 3D engineers then use this image to create a realistic 3D model. Users can manage this process via an easy-to-use content management system (CMS), where they can also provide feedback on the models. The company's CMS is designed to oversee the entire process from creation to distribution, aiding businesses in making data-driven decisions, enhancing efficiency, and improving customer experience. The system also allows users to conduct quality assurance, distribute 3D models, manage 3D model creation, and upload existing 3D assets.Furthermore, the company provides real-time 3D model analytics to help businesses understand which models deliver the best return on investment. The data and A/B test results guide businesses on where to position 3D models and which products to prioritize to maximize ROI. Hexa's platform also allows the display and distribution of 3D models. This includes a 3D Viewer for fast loading and immediate interaction, a 360º Viewer for model rotation, and an AR viewer.In June 2022, the company joined the AWS ISV Accelerate Program, which connected participants with AWS to deliver technology to AWS customers.Key customers and partnershipsHexa's key customers include Macy’s, Logitech, Unity, and Crate &amp; Barrel, who use the platform to manage and deploy 3D content.In <a href="https://sp-edge.com/updates/19195">June 2023 </a>, Hexa partnered with Amazon to improve Hexa's operating system (OS) and allow Amazon users to create, view, and store 3D assets for virtual try-ons, AR content, and 360-degree videos. Previously, in May 2022, Hexa partnered with Treedis to improve the 3D experience by bringing organic 3D participation to virtual commerce.Other partners for the company’s VTO include BytePlus, Sizer, Vyking, 3DLOOK, Designhubz, and WANNA.Funding and financialsIn March 2023, Hexa raised USD 20.5 million in a Series A funding round from Point72 Ventures, Samurai Incubate, Sarona Partners, and HTC.

Wevr is an interactive software studio that produces virtual reality environments for games, marketing activities, well-being initiatives, and educational simulations, powered by game engines and blockchain technology. The company also creates location-based experiences that can be utilized in establishments such as museums and retail stores. Wevr introduced Wevr Virtual Studio (WVS) (December 2021), a cloud-based platform for developers to create, collaborate, organize, and share interactive/3D projects. WVS is powered by the industry-standard GIT backend, customized for game engine workflows. As of February 2022, WVS is open for early access.Key customers and partnershipsAs of January 2024, the company had collaborated with creators and brands such as Run the Jewels, Paul Allen, Warner Brothers, JK Rowling, Samsung, Jon Favreau, Reggie Watts, and YouTube.In July 2021, Wevr worked with Warner Bros Studio, the Blair Partnership, and other collaborators to develop two location-based VR experiences for the Warner Bros and Harry Potter flagship store in NYC. Wevr was responsible for the virtual environment production and character animation system, as well as the hardware design and software implementation of the physical user experience of the project. The physical experience included an interactive broom flight simulation that triggers physical effects with events occurring in the story sequence using tracking and force feedback systems.The company also collaborated with AT&amp;T and Ericsson to create a multi-user location-based XR experience that is photorealistic. The experience was built on Dreamscape Immersive’s VR platform and used a private 5G network from Ericsson that offers the high frame rates and low latency required to secure photorealism in XR experiences.

Modern tools to train and motivate staff, and bridge emerging skill gaps.

EdTech: Corporate Learning

Talespin is the developer of Runway, a proprietary extended reality (XR) platform which it uses to create virtual reality (VR)-based training solutions for businesses. Immersive learning through the use of technologies such as VR, AR, and XR has been found to be productive among corporates. Talespin’s customers include Accenture, AIA Hong Kong &amp; Macau, Farmers Insurance, Go1, Jobs for the Future, and 10 large employers within the Fortune 500.In April 2021, Talespin expanded its off-the-shelf learning content library and added desktop content streaming support for its platform. The desktop streaming technology allows users to stream learning modules on web browsers. In May 2021, the company launched CoPilot Designer, a no-code authoring tool for corporates to develop their own immersive soft skills learning content. In March 2023, Talespin partnered with Pearson, a learning solutions provider, to launch an XR-learning product called <a href="https://sp-edge.com/updates/16286">"Where'd Everybody Go?, </a>" which is designed as a virtual storyworld, featuring virtual human simulations and an interactive narrative that resembles a role-playing video game (RPG).In March 2024, Talespin was <a href="https://">acquired by Cornerstone OnDemand,</a> a firm specializing in learning and talent experience solutions, to diversify its service offerings. Funding and financialsIn October 2022, the company <a href="https://sp-edge.com/updates/13733">received a strategic investment of undisclosed value </a>from WestRiver Group (WRG). As part of the agreement, Talespin <a href="https://sp-edge.com/updates/13733">acquired the “Pioneer Adaptive Learning” </a>platform from Singularity Group, as well as its team of employees and advisors. It planned to use the funds, its new acquisition, and its relationship with the Singularity Group to build an ecosystem to support immersive learning solutions. The round follows its <a href="https://sp-edge.com/updates/8592?industryIds=46">USD 20 million Series C funding </a>in February 2022, co-led by SEEK Investments and Allomer Capital.

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 Founded in 2014 by David and Sandra Whelan, Ireland-based Immersive VR Education is a VR/AR software company focused on transforming the delivery and consumption of training and education. It does so by providing a VR platform, “ENGAGE,” that allows educational institutes and businesses to create, share, and deliver VR content for education, training, and online events through its three solutions: Virtual Campus, Virtual Office, and Virtual Events. The company, which is listed on the Enterprise Securities Market (a market regulated by Euronext Dublin) and the AIM of the London Stock Exchange, reported in June 2021 that it reached 100 commercial clients over the past year amidst the pandemic.
 
 
 In June 2021, the company raised EUR 9 million (USD 10.7 million) in a placement of new ordinary shares. The cash was intended for its new “ENGAGE Oasis” B2B product that will allow businesses to build their own virtual environments. This is in response to demand from enterprise clients to use ENGAGE for other activities such as business meetings and sales events. The company also plans to double its headcount by mid-2022. 
 
 
 Immersive expects to launch ENGAGE Oasis in H1 2022, and describes this corporate metaverse as an always-on, fully persistent virtual world (a cloud-based digital city, if you will), where clients can meet and sell products and services directly to each other. ENGAGE Oasis can be used by business professionals, corporations, young professionals, and college students.
 
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A new industry proving that digital connectivity and mental health can co-exist.

Digital Wellness

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 California-based Tripp is a meditation and mindfulness app that provides wellness solutions in the form of guided meditations and personally curated mindfulness exercises, to improve focus, concentration and enhance mental wellness.&nbsp;
 
 
 The app uses VR &amp; AR to deliver psychedelic visual and audio experiences, similar to what people experience during a psychedelic trip, without the use of psychedelic drugs. Tripp caters directly to consumers and also through employer benefit plans. It is also researching non-chemical, digital methods to tackle mental health issues including several clinical trials to understand the effectiveness of the Tripp platform as a therapeutic device to treat anxiety, depression, and substance use disorders.&nbsp;
 
 
 With the acquisition of PsyAssist, a digital startup that provides support to conduct psychedelic-assisted therapies, the company entered the psychedelic space in August 2021. It will jointly launch a new product called the &ldquo;TRIPP PsyAssist&rdquo; to provide step-by-step guidelines for psychotherapists and patients before, during, and after therapies.&nbsp;
 
 
 Tripp&rsquo;s session only takes a few minutes to complete and has been reported by users to elevate mood by 25% on average. The company offers its app on external platforms such as Oculus and Playstation and is exploring more integrations with similar platforms to expand the user base. It also has plans to roll out Tripp in AR glasses and mobile devices soon.
 
 
 In June 2022, the 
 <a href="https://sp-edge.com/updates/10837">
 company acquired Eden
 </a>
 , a VR-based world-building video game created by developer BeardedEye, in order to create community-driven experiences in the mindful metaverse.
 
 
 In January 2023, the company 
 <a href="https://sp-edge.com/updates/15997">
 partnered with fellow mindfulness provider, Equa Health
 </a>
 , to develop clinically validated mindfulness training modules, known as &ldquo;experiences.&rdquo; The extended reality training modules will cover the core areas of concentration power, equanimity (or calmness), and sensory clarity. 
 
 
 Funding and financials
 &nbsp;
 
 
 In June 2022, the company raised USD 11.2 million in a Series A funding round led by BITKRAFT Ventures. This brought the total funds raised by the company to USD 26.2 million. The funds were set aside to expand its team and to build technologies that support wellbeing in the metaverse. 
 
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Promising research and receding stigma are giving investors cannabis-boom flashbacks.

Psychedelic Medicine

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 California-based Tripp is a digital psychedelic startup that provides wellness solutions in the form of guided meditations and personally curated mindfulness exercises, to improve focus, concentration and enhance mental wellness.&nbsp;
 
 
 The company offers a meditation and mindfulness app that uses VR &amp; AR to deliver psychedelic visual and audio experiences, similar to what people experience during a psychedelic trip, without the use of psychedelic drugs. In August 2021, the company entered the psychedelic clinics business through the acquisition of PsyAssist, a digital startup that provides support for at-home prescribed psychedelic-assisted therapies, to launch a new product called the &ldquo;TRIPP PsyAssist&rdquo; which will provide step-by-step guidelines to psychotherapists and patients for before, during, and after psychedelic-assisted therapies. The company&rsquo;s focus is on ketamine-based therapies, however, it plans to support psilocybin and 3,4-Methylenedioxymethamphetamine (MDMA) clinical trials in future.&nbsp;
 
 
 Tripp caters directly to consumers and also through employer benefit plans. It is also researching other non-chemical, digital methods to tackle mental health issues and is participating in several clinical trials to understand the effectiveness of the Tripp platform as a therapeutic device to treat anxiety, depression, and substance use disorders.&nbsp;
 
 
 Key Customers and Partnerships
 
 
 In January 2023, the company partnered with fellow mindfulness provider, 
 <a href="https://sp-edge.com/updates/15998">
 Equa Health
 </a>
 , to develop clinically validated mindfulness training modules covering concentration power, equanimity (or calmness), and sensory clarity, known as &ldquo;experiences.&rdquo; The companies plan to offer introductory series on TRIPP&rsquo;s platform, from which feedback will be gathered to expand the series further.&nbsp;
 
 
 Funding and Financials
 
 
 Founded in 2017, Tripp has delivered more than 2 million TRIPP sessions to date. In June 2021, the company raised USD 11 million in a Series A funding round and intends to use the proceeds for upscaling business operations via advancing research and development (R&amp;D), growing the team, and expanding its user base. The last funding round brings the company&rsquo;s total funds raised up to USD 15 million.
 
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Giving creators the power of content monetization and audience engagement.

Creator Economy

OurSong is a social NFT platform co-founded by Grammy-winning singer John Legend for artists to monetize their content (including music, stories, photography, and lyrics) by creating and trading NFT cards (Vibes) on its mobile app. The app does not require users to hold a separate third-party cryptocurrency wallet and focuses primarily on improving NFT monetization accessibility for creators who are relatively less tech-savvy.

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

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 Israel-founded Anzu.io specializes in video game advertising, providing an in-game programmatic advertising platform. The firm&rsquo;s platform allows brands to place real-world display and video ads in-game, with the ability to update ads in real time in response to data signals and first-party data.&nbsp;
 
 
 The firm&rsquo;s competitive edge is its claim to be the only in-game advertising platform covering all video game mediums (20+) including consoles, PC, mobile, esports tournaments, and live game streaming. The firm also claimed to provide the first 3D digital advertising solution for games, which results in a 23% increase in ad viewability compared to traditional 2D advertising.&nbsp;&nbsp;
 
 
 Anzu.io was also featured in our 
 <a href="https://sp-edge.com/insights/9587">
 EDGE 100 list
 </a>
 of rising startups.&nbsp;
 
 
 Key customers and partnerships
 
 
 As of February 2022, brands using Anzu.ai&rsquo;s platform included Vodafone, Pepsi, Samsung, Fanta, and American Eagle.
 
 
 The firm has also partnered with leading game developers such as Ubisoft, Xbox, Vivid Games, and Lion Castle Entertainment, giving advertisers and brands access to 16,000+ game titles. The firm has also partnered with ad marketplaces including OpenX, AdColony, Smart, and Azerion to make its in-game programmatic advertising available to advertisers. In February 2022, 
 <a href="https://sp-edge.com/updates/8799">
 NBCUniversal became the global sales partner
 </a>
 and exclusive third-party seller in the US and UK for Anzu.io&rsquo;s game ads inventory. More recently, in February 2023, the firm 
 <a href="https://sp-edge.com/updates/16502">
 extended its partnership with Livewire,
 </a>
 a gaming and GameTech provider, to expand Anzu.io's services in Germany and France.
 
 
 Funding and financials
 
 
 In June 2023, the firm raised 
 <a href="https://sp-edge.com/updates/19721">
 USD 48 million in a Series B funding
 </a>
 round led by Emmis Corporation. It planned to use the funds to hire executive leadership, expand its engineering team, and increase its presence in the US and Japan. 
 In March 2022, the firm 
 <a href="https://sp-edge.com/updates/9480">
 raised USD 20 million in Series B funding
 </a>
 to expand into virtual reality (VR) and the metaverse, as well as to double its team headcount to ~150 by the end of 2022. Prior to that, it raised USD 9 million in Series A funding in February 2021 led by Bitkraft Ventures and HBSE ventures. The funding was to be used to drive its marketing and sales activities as part of its global expansion. 
 
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Empowering the digital revolution in retail

Digital Retail Enhancement Platforms

ByondXR is a retail technology company that specializes in creating immersive virtual environments and digital showrooms for brands and retailers. Their platform enables businesses to build and manage highly realistic 3D virtual stores and showrooms, replicating the in-person shopping experience online. ByondXR's photorealistic environments, comprehensive navigation tools, and array of customizable add-ons and plugins allow for an engaging and interactive virtual shopping journey.
The company's virtual solutions have not only provided a lifeline for businesses during the Covid-19 pandemic but also positioned them for success in the emerging metaverse realm. ByondXR's platform seamlessly integrates with major ecommerce platforms like Salesforce, Shopify, Magento, and SAP, ensuring a seamless transition from physical to virtual retail.
In May 2022, ByondXR partnered with VNTANA, a 3D ecommerce technology leader, enabling their customers to instantly create interactive 3D virtual showrooms from existing design files. This integration streamlined the process of transforming 3D assets into lightweight, optimized versions for virtual environments without compromising quality.
ByondXR has deployed hundreds of virtual stores in over 30 countries across the US, Europe, Asia, and South America, empowering many Fortune 500 companies to scale their virtual presence rapidly with personalized stores in each market. By providing comprehensive analytics on consumer behavior, ByondXR helps brands enhance the user journey and drive conversions.

Pushing the envelope in MedTech with emerging technologies

Next-gen Medical Devices

Proprio is a surgical technology company based in Seattle that has developed an innovative system called Paradigm to revolutionize the way surgeons perform complex procedures. Paradigm utilizes cutting-edge technologies such as light field imaging, computer vision, machine learning, robotics, and augmented reality to provide surgeons with real-time, three-dimensional visualizations of the surgical field.
The system captures high-definition images of the operating area and fuses them with preoperative 3D scans of the patient's anatomy. This allows surgeons to visualize key structures, including those that are difficult or impossible to see with the naked eye, in an immersive 3D environment. The generated images adapt to shifts in the anatomy, updating in real-time, eliminating the need for repeated intraoperative scans and reducing radiation exposure.
Paradigm has been primarily tested for spinal and cranial surgeries, which are among the most complex and revenue-generating procedures for hospitals. The system aims to increase surgical accuracy, reduce complications and revisions, decrease operating room time, and improve overall patient outcomes. In April 2023, Proprio received 510(k) clearance from the US Food and Drug Administration (FDA) for Paradigm, paving the way for its commercial launch.
The company's technology also holds potential for surgical training and data collection. Paradigm can capture a wealth of data during procedures, enabling analysis and potential predictive capabilities to further enhance surgical techniques and outcomes.

Using AI to mimic and understand human language

Natural Language Processing Tools

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 SoundHound is a conversational technology company that develops custom voice assistants to enable companies to build brand recognition, increase customer loyalty, and gain insights. The company offers products such as the Houndify Voice AI Platform, SoundHound App, Hound App, and Midomi.com. The Houndify Voice AI Platform is built on SoundHound&rsquo;s Speech-to-Meaning and Deep Meaning Understanding technology, allowing brands to add conversational interfaces and voice-enable any hardware, software, or mobile app. The company serves clients in the automotive, entertainment, hospitality, IoT, and telecom industries.
 
 
 
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Metaverse Experience Platforms

VRChat is a social app that enables users to collaboratively create their own spaces and experiences without prior coding skills on PC and VR. The platform consists of 3D spatial audio, full-body avatars, games, and other collaborative activities enhanced with hand gestures, emotes, and emojis. The company also offers a suite of creator tools (VRChat SDK) that enables creators to build virtual worlds that can be sold on the platform’s marketplace to other users. VRChat chat is free and also offers an optional paid subscription package (VRChat Plus) priced USD 10 per month. The platform also monetizes via merchandise sales through its online store.In November 2023, the company launched ‘Paid Subscriptions’ in beta, which allows VRChat players to purchase in-game credits with fiat currency that can subsequently be spent to purchase subscriber-only content. The company will keep 20% of revenue generated via these subscriptions.In <a href="https://sp-edge.com/updates/30433">June 2024</a>, VRChat laid off ~30% of its staff due to slower-than-expected growth in the VR market and the company's over-hiring in 2021. Despite this, the company noted that it was in a sound financial position and would focus on capital efficiency given a dampened fundraising environment.Key customers and partnershipsAs of June 2021, the company reported 40,000 concurrent users, up from 24,000 in November 2020, with the majority (52%) being VR users. It is the most active VR application on the digital distribution service Steam. The platform reported more than 25,000 community-created worlds as of September 2022.

Using real-time data to create dynamic virtual representations of the real world

Digital Twin

Hexa is a digital twin company that specializes in providing tools for converting physical items such as furniture and clothing into 3D models. Leveraging the power of AI, Hexa enables the transformation of 2D images into accurate and realistic 3D representations. The company claims its the world's first immersive OS.&nbsp;These digital twins can be effectively utilized across various platforms, including websites, social media, and augmented reality (AR) applications. Moreover, they can serve several industries such as jewelry, furniture, consumer electronics, and fashion.&nbsp;The company provides a comprehensive suite of 3D model-handling services, including storage, organization, distribution, and analysis. Its offerings include 3D Content Management, 3D Model Conversion, and Optimization, supported by custom workflows for efficient product pipeline management.Additionally, its 3D Display &amp; Distribution services enable businesses to effectively showcase and distribute their models, with features that enhance interactivity, visuals, image optimization, and asset security, leading to improved customer engagement.Key customers and partnershipsHexa has established partnerships with many organizations, including Microsoft, Walmart, and McKinsey &amp; Company.&nbsp;In January 2022, the company unveiled a new shopping experience in collaboration with Microsoft and Snap Inc. This approach incorporates AR to provide 360-degree shopping and virtual try-on experiences. Further, In June 2022, the company announced that it has been accepted into the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This program fosters collaboration with AWS, delivering advanced technologies to customers and creating new business opportunities. Additionally, in June 2022, Hexa joined forces with Treedis, a leading platform for converting physical spaces into virtual experiences. This partnership aims to enhance the 3D experience and introduce organic 3D participation to virtual commerce.Funding and financialsThe company’s latest funding round was in <a href="https://sp-edge.com/updates/16798">March 2023</a>, where it raised USD 20.5 million in a Series A funding round led by Point 72 Venture. The funds were used to facilitate further growth and expansion in the company.

Educational technology plays a pivotal role in driving and enabling the revolution in post-secondary learning

Higher EdTech

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 Virtual reality is a new industry, and the benefits in and outside the classroom are only now being discovered. Our vision for the future is to see virtual reality become a staple tool for education, and we will strive to produce quality experiences that demonstrate this. Since opening our doors in October 2014 we have moved in leaps and bounds, releasing a range of educational experiences and winning five International awards for Apollo 11 VR. Our current project, Titanic VR, will be no exception. Due to be completed late 2017, this experience lets you explore the shipwreck, and witness the events of 1912 from the eyes of a survivor.
 
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Exploring the limitless possibilities of AI

Generative AI Applications

Inworld is a no-code developer platform that enables the creation of AI characters for games, virtual worlds, metaverse, and brand experiences. The company’s characters are intended to mimic the personalities, memories, and behaviors of real humans, enabling more immersive interactions with non-player characters (NPCs) and computer-controlled inhabitants of virtual worlds. Inworld focuses on the personalities or “brains” of these AI characters as it aims to be compatible with any character models or visuals, integrating with various game engines to generate avatars. Inworld’s AI characters are suitable for several use cases, including:1) Gaming: For more immersive non-player characters, capable of unscripted interaction, contextual awareness, and human emotion2) Brands: To power virtual brand ambassadors, mascots, chatbots, and customer service assistants, allowing more engaging interactions with customers3) Training: Versatile AI teachers with customizable knowledge bases and a variety of teaching stylesUsers can input the character’s desired personality, knowledge, and behavior as text fields. Inworld also allows the fine-tuning of all its AI characters to ensure they remain on-brand and within the context of a game or virtual world, providing safety measures such as profanity, hate speech, and sexual content filters. The AI characters are powered by 20 distinct machine-learning models, including OpenAI’s GPT-3 large language model (LLM) for speech content, alongside multimodal models, including an AI character engine and “contextual mesh” for character behavior, personality, expressions, gestures, and voice synthesis. In May 2024, it launched Inworld Voice, a new service that offers AI-generated, expressive voices designed primarily for use in video games, audiobooks, and voice assistants. It offers several features, including latency, rhythm, intonation, pitch variation, and pausing.The company was a part of the 2022 Disney Accelerator, Disney’s startup incubator.Key customers and partnershipsIn November 2023, Mictrosoft’s Xbox <a href="https://sp-edge.com/updates/23541">partnered</a> with Inworld AI to develop AI dialogue and narrative tools for video games. In September 2022, the company partnered with Unity Verified, an integrated software solution, to make its solutions available in the Unity asset store after being verified as a game developer tool.In June 2024, Inworld partnered with <a href="https://sp-edge.com/updates/30009">NVIDIA</a> to develop Covert Protocol, an application aimed at facilitating advanced social simulation capabilities within gaming environments.

Imbuing emotion into human-digital interactions

Digital Humans

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 Inworld AI provides an engine to build AI characters for gaming, the metaverse, VR/AR, and immersive experiences.
 
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Hexa is the world's first Immersive OS. The most powerful 3D tech stack to create, manage, display and analyze your 3D projects.  Hexa's customers (Macy's, Logitech, Crate & Barrel, Unity), use their technology to lower visualization costs, increase sales, improve customer acquisition cost and globally display/distribute their immersive content.

Camsense focuses on R&D and manufacturing of vision space positioning technology. It provides customers with highly precise sensors with its self-developed core algorithm and chips. Its products can be applied in consumer robots, industrial test, and surgeries.

Inworld AI is a character engine for powering AI-driven characters in gaming, entertainment, and interactive experiences. Inworld is funded by VCs including Kleiner Perkins, CRV, Bitkraft, Founders Fund, Section 32, M12, Intel Capital, and Meta, as well as a team of all-star angels including corporate executives, top VC funds' partners, scouts, and industry veterans.

Bitmark restores trust in data. Our end-to-end Internet protocol secures the provenance of data. This makes it possible to have verifiable information, digital property rights, and safe sharing of personal data—without the need for trusted third parties. UC Berkeley, Pfizer, and KKBOX use Bitmark in healthcare, music, art, and more. #digitalrights

TRIPP is a digital psychedelic wellness platform that uses the power of virtual and augmented reality. TRIPP creates advanced digital products that are based on scientific research and delivered through virtual reality, augmented reality, and mobile devices. TRIPP's platform is currently delivering wellness solutions to consumer households. It was founded in 2017 and headquartered in Los Angeles, California.

OurSong is creating and fostering the next-generation digital communities platform that allows users to easily discover, create, and trade.

SoundHound focuses on the development of voice-enabled AI and conversational intelligence technologies. Houndify by SoundHound is the first independent AI platform that allows developers and business owners to deploy it anywhere while maintaining control over their brand and users while differentiating and innovating. Houndify provides all of the technology components required for voice and AI integration, including the fastest speech recognition, the most sophisticated natural language understanding, simple developer tools, knowledge graphs, and a large and rapidly expanding number of domains. Houndify technologies are the result of ten years of research and development. Hound's voice search and assistant app leverages the company's Speech-to-Meaning and Deep Meaning Understanding technologies on a consumer app level. Their SoundHound music recognition app applies technology to the listening experience, allowing users to discover, explore, and share music in their surroundings.

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide. Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/

Lootex is a player-centric cross-chain NFT trading platform that shares the latest blockchain game info. We are devoted to building a gamer-centric game asset marketplace where gamers can easily browse, trade, and buy game assets across multiple blockchains.

EventX is a virtual event platform that empowers event organizers to host events. It connects people, generates experiences, and facilitates knowledge exchange. Some of their clients are Apple, Yahoo, Alibaba, InvestHK, WebSummit, and TEDx.The products of the company that are integrated in a platform are virtual event experience, registration form, email and SMS, check-in app, CRM, and lead retrieval, etc.

ByondXR is a retail-tech company that enables developed an immersive commerce platform to help brands, retailers and wholesalers create unique virtual stores and showrooms in the metaverse, those stores forms a strong and memorable connection between brands and their customers and increase discovery, conversion and retargeting KPIs.

Virtual reality is a new industry, and the benefits in and outside the classroom are only now being discovered. Our vision for the future is to see virtual reality become a staple tool for education, and we will strive to produce quality experiences that demonstrate this.  Since opening our doors in October 2014 we have moved in leaps and bounds, releasing a range of educational experiences and winning five International awards for Apollo 11 VR. Our current project, Titanic VR, will be no exception. Due to be completed late 2017, this experience lets you explore the shipwreck, and witness the events of 1912 from the eyes of a survivor.

Talespin is building the spatial computing platform to power talent development and skills mobility for the future of work. Founded in 2015, the company leverages its proprietary platform to offer enterprise customers, partners, and individuals an end-to-end solution for creating, distributing, and measuring the impact of immersive learning content. Talespin is building a future of work where the distance between learning and execution is collapsed, enabling people to explore unique career paths that meet the needs of both businesses and individuals.

VRchat is a virtual reality.  That allows users to build social virtual reality content. Their social VR experiences by giving the creation to the community.  They provide 3-d spatialized audio, games, avatar creation, and events. Their 3-d spatialized audio helps to hear the conversations.

Proprio is a Seattle-based company utilizing machine learning, automated intelligence, and mixed-reality user interfaces to develop a next-generation surgical navigation and imaging platform to improve surgical accuracy, simplify surgical workflows, and improve patient outcomes. The solution they’re building supplants surgical microscopes, navigation systems, loupes, and screens, replacing surgical microscopes alone wouldn’t be a compelling enough goal for them though. Their greater vision is to move medicine out of the past and into a future that fully leverages not only existing technologies, like AR/VR but one where medical innovation can move at the pace of software development in other industries. In order to realize that future, they have to move away from a dependency on ground glass, in the case of microscopes, and toward a focus on software and data, and leverage the emerging capabilities of computer vision and machine learning to enhance the combined performance of humans and computers.

Medis Media and the developer of 3D Organon, a leading a medical & healthcare education platform for teaching and learning anatomy across virtual reality, desktop, tablet, and mobile devices. 3D Organon's prime solution — 3D Organon VR Anatomy — is the world’s first fully-featured VR anatomy software.  With a plethora of life-like anatomy models within immersive environments and an extensive knowledge base of anatomical definitions translated into 16 languages (English, traditional and simplified Chinese, German, Italian, Spanish, Georgian, Polish, Portuguese, Latin (terminology), Russian, Ukrainian, French, Greek (UI), Dutch, and Thai, it transforms the challenging subject of medical anatomy into concrete knowledge readily applied to clinical practice across the world. 3D Organon apps are well established in over 70 countries and have been adopted by prestigious universities, hospitals, military units, associations, museums, libraries, and high schools across the globe. 3D Organon's innovations are featured in keynote speeches of the chairwoman of HTC, Cher Wang, and the CEO of Facebook, Mark Zuckerberg. It has been highlighted by leading publications such as Huffington Post, Forbes, Scimex, SBS, Futurism, and others.

Cognitive3D is a platform that records, measures, aggregates, and analyzes data from VR, AR and MR experiences. Our technology helps brands develop better products, understand spaces in new ways, and carry out training with clearer results. But that’s not all: we’re also creating a language for this type of insight, giving our customers new ways to understand and quantify user behavior.

A brand-new first person view multimodal AI + AR for connecting and empowering people. It's our mission to augmented human motivations and curiosity to its maximum potentials and efficiency with advanced AI and interface.  Kura is developing a multimodal AI platform and APIs which combine visual, voice, motion, and gesture inputs to augment users' workflow and activities. Kura currently supports general and domain-specific questions, real-time information retrieval and generation using large language models, and retrieval augmented generation (RAG), a technique which combines a fast and referenceable vector database with an LLM. With real-time visuals from the built-in camera system, imagery can also be used as part of the prompt. Kura is a SaaS platfrom including AI wearable and software. Kura have developed the most powerful wearable augmented reality glasses from the chip level in partnership with TSMC (largest semiconductor foundry) and other industrial leaders, which solves the biggest adoption bottleneck on AR and wearable AI with the most immersive, high resolution and clear visual quality. Along with the world's first AI-generated optics and software stack.  Kura's team consist of both industrial veteran and experts as well as young inventors, including 50%+ of team from MIT,  from professors, Ph.D, to researchers; with 3 lead engineers with 400+ patents, and the co-inventor of deep UV lithography process and many industrial defining technologies.

Subdream is a virtual reality game company.

At Drop, we are building what we believe will be the future of discovery in immersive computing. Based in San Francisco, California, we are an HTC portfolio company that has built an immersive internet searching and browsing experience for virtual and augmented realities. In other words, it's the ''Google Chrome for VR/AR.''

Founded in 2010 with the mission to build absurd and polished games, Owlchemy Labs has developed and published multiple original gaming titles spanning over 20 desktop and mobile platforms, including one of the first VR-enabled games on Steam. Their titles include Job Simulator (a Sundance Official Selection), the Adult Swim published Rick and Morty Simulator: Virtual Rick-ality, and the award winning desktop and mobile games Dyscourse, Jack Lumber, Snuggle Truck, and the Dejobaan collaboration, Aaaaaculus!  Owlchemy continues to share VR knowledge with the community as the founders of the 2000 member strong VR Austin group and as speakers on VR around the world. More information about Owlchemy Labs can be found at http://owlchemylabs.com

RADD3 is a software development company that develops applications and games for Virtual Reality and Augmented Reality devices as well as for set-top boxes, smartphones and tablets.

WEVR is a developer of a technology platform used to offer virtual reality content. Its technology uses immersive computing and real-time massively scalable simulations to create immersive entertainment experiences that enable digital artists and developers to produce and publish digital media for virtual reality devices. It creates transcendent immersive stories and globally shared experiences. WEVR was founded in 2010 and is headquartered in Venice, California.

Baobab Studios, headquartered in Redwood City, Calif., is a virtual reality company that creates story and character-driven cinematic experiences. The company was founded by Maureen Fan, who was most recently VP of Games at Zynga; and Eric Darnell, the director of such DreamWorks animated features as the four ''Madagascar” franchise films and “Antz.” Baobab is funded by Comcast Ventures, HTC, Samsung, Advancit Capital, The Chernin Group and Freelands Ventures, along with individuals including Zynga co-founder Mark Pincus and PayPal co-founder Peter Thiel.

Surgical Theater, the market leader in virtual and augmented reality-based healthcare services, is the first to combine cutting-edge fighter jet flight simulation technology with a patient’s own anatomy scans, using medical imaging such as MRI, CT and DTI, to create a 360°-3D virtual reality reconstruction of the patient’s own anatomy and pathology. Precision VR revolutionizes patient engagement opportunities in the clinic while providing cutting-edge surgical planning and navigation capabilities in the operating room, as well as powerful tools for medical education and collaboration Surgical Theater 360°-3D XR platform is the only proven XR system in the market.

KKBOX is Asia’s top music streaming service provider, aiming to create the most immersive music experience for music lovers, and to empower artists and their music through the innovation of technology.   KKBOX, Asia's leading music streaming service, was established in 2004 by a group of Taiwanese software programmers with a shared passion for technology and music. With the support from more than 500 international major and local independent music labels, KKBOX features over 20 million legal tracks, including the most comprehensive Asia-Pop music library, and is currently available in Taiwan, Hong Kong, Japan, Singapore, Malaysia and Thailand with over 10 million users.  We are committed to creating a truly immersive online music experience to users, and to empower artists and their music through technological innovation.　KKBOX members gain access to exclusive video, artist interviews, live concert reports, entertainment news and a rich collection of music editorials in Let’s music! KKBOX monthly magazine. Only from KKBOX, ‘Listen with’ lets you in on the same tracks as your friends and favorite artists, so you can chat as you listen in real time. The yearly KKBOX Music Awards marks KKBOX’s position in the Asian music scene. KKTIX online ticketing, KKBOX Live concert streaming and Citytalk event listing service, all launched in 2014, get you to the shows you want to see, no matter where you are.  The expansion to Hong Kong in 2009 has resulted in steadily increasing subscriptions. Recognizing this success, Japanese telecom giant KDDI Group acquired a majority share of KKBOX’s outstanding stocks in December, 2010. In March, 2011 KKBOX accepted investment from HTC, the global leader in smartphone innovation and design; in August, 2014 KKBOX received investment from GIC, Singapore’s sovereign wealth fund. With its advanced product technology, strategic vision and strong local partnerships, KKBOX is aggressively expanding into international markets.

Ddmap.com (丁丁网) is a location-based search engine platform that provides information for urban lives.  Ddmap.com is committed to providing one-stop comprehensive solutions, providing convenient daily life information. With its self-developed location engine and thorough understanding of information classification and presentation in urban life, ddmap provides every single person with useful and accurate information for daily life.  Ddmap.com is affiliated to Shanghai Gsuo Information Technology Co., Ltd. It was founded in May 2005.

F-Road provides network identity technology operation and financial inclusive technology operation services. They assisting the transformation and upgrading of regional banks, activating rural grassroots financial organizations, and practicing inclusive finance. They use big data, cloud platforms, and artificial intelligence technology to provide regional banks with two platforms and one service technology system, including a local life platform; smart credit platform; eID operation service.

OnLive is a cloud gaming company offering a cloud gaming platform and a cloud desktop system that develops server-based video game processing. Its games run on high-end gaming PCs in its data centers and are streamed via the cloud to its users’ Mac, PC, or Android device. The company’s game client automatically patches, updates, and pre-installs all of its users’ games automatically so they can start playing.   OnLive develops server-based video game processing, allowing games to run without game consoles or high-end computers, moving away from a system in which games are purchased and downloaded. OnLive Desktop, named the No.1 app of 2012 by Time Magazine, demonstrates that a remote desktop experience on a mobile device can feel local.   OnLive was founded in 2007 by Steve Perlman, noted entrepreneur and inventor who spent years in developing the technology before launching the OnLive Game Service. It is headquartered in Mountain View, C.A.

Saffron Digital removes the complexity and reduces the cost of launching a premium multi-platform video service.   It's Stage platform is a truly end to end online video platform specifically designed to manage and deliver the highest quality premium content to any connected device. Built on proven technology, it combines in one place all the tools you need to launch a premium multi-platform entertainment service, including content preparation, content management, storefront services, payment and authentication, application design and development and a secure player. These tools work together to provide an end to end solution or can be integrated as individual modules into your existing service.  Saffron Digital has been focused on providing secure video content delivery and retail services for premium digital content, since its inception eight years ago and Stage is designed to automate and simplify the ingestion, management and provision of content across multiple platforms and retail models. It is DRM-agnostic and supports EST, VOD, Live TV, and subscription services.   Because of its modular architecture, Stage can be accessed in a number of ways: •	MainStage - a SaaS-based ‘out-of-the-box’ OTT solution. •	MainStage UV - an ‘out-of-the-box’ solution for the management and delivery of UltraViolet (UV).  •	BackStage  - a custom built content management system for scheduling, pricing and promotion of your service across multiple retail models. •	StagePlay - a customisable player that uses our multi-DRM approach to securely deliver content to any device in the highest possible quality. •	StageCraft - a content preparation system that automates the ingestion, profiling, transcoding, packaging and encryption of content.  There are a number of OVP suppliers in the market, but few compete directly with Saffron Digital on matched capability. This is because it has developed all of its cutting edge technology in-house in its London office. Therefore, Saffron Digital can offer a true end to end service built upon one core platform, which guarantees a seamless experience across all storefront applications.  For over seven years, Saffron Digital’s unique technology has been used by some of the biggest names in media including ITV, Samsung, Nokia, KDDI, HTC, NBC Universal and Sky to deliver multi-platform entertainment services to their subscribers across the world. Its applications are currently live in more than 30 countries across the globe.  Saffron Digital’s proven expertise in developing high-profile, global services has it consistently viewed as a leader in the delivery of premium entertainment and the trusted choice of many partners worldwide, including Akamai, Deutsche Telekom, Dolby, DTS and Vubiquity.  Saffron Digital has won many business and industry awards, including five Mobile Entertainment Awards in a row, two Media Momentum Awards, a place in the Tech Media 100 and a MEFFY.

Gogoro is a provider of electric scooters and a battery swapping system for urban electric two-wheel scooters and motorcycles. With a mission to deliver consumer innovations that will improve how the world’s populated cities distribute and utilize energy, the company is enabling the transformation of megacities into smart cities. Gogoro is working toward a better future by putting power in the hands of everyone—to move us all forward, faster. Founded in 2011, Gogoro is based in Taoyuan City, Taiwan.

DIP Corporation (ディップ) (TYO: 2379) is a Japan-based employment agency that links people with the jobs they want. DIP Corporation (ディップ) (TYO: 2379) is a Japan-based employment agency that links people with the jobs they want.

HTC Corp is engaged in the design, development, and manufacture of smartphones and tablets in Taiwan.   The company offers PDA phones and smartphones for mobile operators and distributors in Europe, the United States, and Asia. These machines are available as HTC devices and as products individually customized for operators and device partners. The company provides its own HTC self-branded products as well as supports operator-branded products and original equipment manufacturer (OEM) partners. It owns Dopod as a subsidiary company and is a member of the Open Handset Alliance.   The company’s products are sold under various brand names such as HTC, Dopod, and Qtek and are often rebranded by major telecommunication carriers. Its products also include pocket PC phones (PDA Phone), ultra mobile phones, HTC kovsky (Sony Ericsson XPERIA X1), and HTC dream (T-mobile G1).   HTC Corp was founded by Cher Wang and Peter Chou in 1997. It is headquartered in New Taipei City, Taiwan.

<div> HTC Corp is engaged in the design, development, and manufacture of smartphones and tablets in Taiwan.The company offers PDA phones and smartphones for mobile operators and distributors in Europe, the United States, and Asia. These machines are available as HTC devices and as products individually customized for operators and device partners.The company provides its own HTC self-branded products as well as supports operator-branded products and original equipment manufacturer (OEM) partners. It owns Dopod as a subsidiary company and is a member of the Open Handset Alliance. The company&rsquo;s products are sold under various brand names such as HTC, Dopod, and Qtek and are often rebranded by major telecommunication carriers. Its products also include pocket PC phones (PDA Phone), ultra mobile phones, HTC kovsky (Sony Ericsson XPERIA X1), and HTC dream (T-mobile G1). HTC Corp was founded by Cher Wang and Peter Chou in 1997. It is headquartered in New Taipei City, Taiwan </div>

HTC teases new VR headset, specs immediately leak

Companies developing XR headsets and relevant sub-components (displays, sensors, and processors). Also includes complementary XR hardware (tracking devices, haptic vests, and gloves)

Companies offering engines that enable the development of AR/VR content, also includes companies offering capabilities to capture and create 3D images for immersive environments

Companies offering AR/VR solutions or toolkits for specific industry applications, including VR game developers

Companies offering location-based AR/VR experiences

ANALYST_QUICK_TAKE

INCUMBENTS_PRESENT

PROMINENT_CATEGORY

<div>
 HTC released a video that hints at a new VIVE headset's imminent release, although no concrete details about pricing or the launch date were revealed. The video, titled "HTC VIVE: A Vision for You," presented the upcoming headset's silhouette and carried the tagline, "Prepare to pioneer the next reality," with a promise of "Coming soon."
 The updated device may use Qualcomm's Snapdragon XR2+ Gen 2 chipset; Qualcomm stated earlier in January 2024 that five OEM manufacturers are currently using this chip in their new headsets. Improving upon its predecessor, the Snapdragon XR2+ Gen 2 chipset provides 20% faster CPU and 15% faster GPU clocks than the XR2 Gen 2 used in Meta Quest 3. Moreover, it supports displays with up to 4.3K resolution per eye and can accommodate up to 12 sensors.
 
</div> Analyst QuickTake: 
 The latest headset unveiled as part of HTC’s VIVE portfolio was the XR Elite, announced in <a href="https: 
//sp-edge.com/updates/15532"> January 2023 </a> . The headset, priced at USD 1,100, offered full-color mixed reality pass-through capabilities without the use of a base station and targeted gaming, fitness, and productivity applications.

HTC hints at new VIVE headset; to likely feature Qualcomm’s Snapdragon XR2+ Gen 2 chipset

XR and MEP (Q2 2024): XR continues spatial and GenAI push; McDonald’s and Walmart launch standalone MEPs

XR and MEP (Q1 2024): An Apple-backed XR spatial computing surge; Disney’s USD 1.5 billion fuels Fortnite expansion

XR and MEP (Q4 2023): XR GenAI adoption accelerates alongside funding rebound

XR and MEP (Q3 2023): Product improvements continue despite stagnant funding

XR and MEP (Q2 2023): Apple's Vision Pro fuels XR's cautious comeback as metaverse plummets

XR and MEP (Q1 2023): From virtual promise to metaverse hesitation

Offers the Vive XR Elite, a mixed reality headset; the Vive Focus 3, a VR headset; the Vive Flow, a pair of VR glasses; the Vive Pro 2, a VR gaming headset.

Hardware manufacturers

Vive XR Elite, Vive Flow, Vive Focus 3

A VR platform for HTC devices, enabling users to access and purchase VR experiences, enterprise software and games using their HTC VR hardware

AR/VR platforms

VIVEPORT

A metaverse platform that allows individuals to socialize in virtual worlds

HTC Viverse

A set of full-body tracking devices enabling the use of inside-out tracking in VR

Vive Ultimate Tracker

An accessory for the Vive XR Elite, which captures and tracks eye and mouth movements when paired with the headset

HTC (Full Face Tracker)

HTC's VIVERSE launches Polygon Streaming service

HTC reduces developer fees to 10% for new Viveport games and apps

HTC launches enterprise-focused VIVE XR Elite Business Edition for USD 1,299

HTC partners with Danish Aerospace Company to support astronaut physical health on ISS

VIVE releases beta software to support full body tracking for third-party PC VR headsets

Hexa

Point72 Ventures

Samurai Incubate

Sarona Partners

Camsense

Resonance

Puhua Capital

New Value Capital

Inworld AI

Intel Capital

Section 32 Kleiner Perkins

Micron Ventures

NTT DOCOMO Ventures

Founders Fund

The Venture Reality Fund/VRF

BITKRAFT Ventures

M12 - Microsoft's Venture Fund

LG Technology Ventures

First Spark Ventures

Bitmark

Galaxy Interactive

North Island Ventures

Alibaba Group

Cherubic Ventures

WI Harper Group

Digital Currency Group

TRIPP

Mayfield Fund

Qualcomm

Niantic

Amazon Alexa Fund

Grit Capital Partners

Apps that provide relaxation, stress reduction and non-therapeutic mental health support via meditation-related techniques.

SoundHound

Oracle

The Provco Group

Koch Industries

FIH Mobile

VIZIO

Cota Capital

MKaNN Ventures

Lesha Bank LLC Public

Structural Capital

Sompo Holdings

Solutions that enable real-time conversation through chatbots or automate ticket routing to relevant agents.

OurSong

Jump Trading

Animoca Brands

High Street Capital

FBG Capital

Infinity Ventures Crypto

Circle Ventures

Blockchain-based Non-Fungible Tokens (NFTs) allow creators to transfer ownership of their content via platforms that share proceeds with buyers, sellers, creators, and platforms via smart contracts.

Anzu.io

NBCUniversal

Sand Hill Angels

Liberty Global

Sony Innovation Fund

Alumni Ventures

HBSE Ventures

The Chicago Cubs

Goal Ventures

Startups offering tools for finding and attracting potential customers with targeted ads.

HTC

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