Looking Glass Factory

Looking Glass Factory, founded in 2014, is a pioneering company in the field of holographic displays. The company specializes in developing hardware and software solutions that enable users to view and interact with 3D holograms without the need for virtual reality or augmented reality headsets. Looking Glass Factory's product lineup includes a range of holographic displays, from desktop-sized units to large-format screens suitable for group viewing.

The company's flagship product is the Looking Glass Portrait, a personal holographic display launched in 2020. This device allows users to view 3D content, including photos taken with smartphone portrait modes, 3D models, and animations. In 2022, Looking Glass Factory unveiled its largest creation to date: a 65-inch 8K holographic display. This display can generate up to 100 different perspectives of 3D content using 100 million points of light every 60th of a second, allowing groups of up to 50 people to view holographic content simultaneously.

Looking Glass Factory's technology is based on light field principles, which enable the creation of glasses-free 3D visuals with a sense of depth and realism. The company's displays work with various software applications, including Unity, Unreal Engine, and Blender, through custom plugins. In December 2023, Looking Glass Factory launched a Kickstarter campaign for the Looking Glass Go, a portable holographic display designed to bring holographic technology to a wider audience.

Key customers and partnerships

Looking Glass Factory has collaborated with entertainment companies for both storytelling and marketing purposes. In June 2022, Springbok Entertainment premiered its film "Zanzibar: Trouble in Paradise" on the 65-inch Looking Glass display at the Tribeca Festival, marking the first holographic film in competition at the event. The company's technology has applications across various industries, including product design, engineering, medical and scientific visualization, and research and development.