Geenee AR

Geenee AR is a provider of a WebAR publishing platform that enables brands and creators to develop augmented reality experiences without requiring users to download additional software. The company's technology supports full-body tracking, allowing for virtual try-on experiences across various products including clothing, accessories, and beauty items. Geenee AR's platform is designed to be accessible and scalable, offering no-code solutions that integrate with existing ecommerce systems and advertising channels.

The company's virtual try-on (VTO) solutions, launched in May 2023, aim to enhance digital shopping experiences by allowing customers to visualize products on themselves in real-time. These solutions can be implemented at various touchpoints, including ecommerce websites, embedded ads, and onsite mirrors for physical stores and events. Geenee AR reports that its VTO technology has led to significant improvements in engagement, conversion rates, and reduced return rates for participating brands.

In addition to virtual try-on capabilities, Geenee AR's platform supports the creation of custom avatars, AR content for marketing campaigns, and integration with blockchain technology for NFT-based experiences. The company has expanded its offerings by partnering with other technology providers. In April 2022, Geenee AR collaborated with Ready Player Me to enable users to import and animate their avatars within Geenee's full-body tracking engine. In November 2022, the company integrated Stable Diffusion's generative AI to allow for the rapid creation and customization of virtual apparel textures.

Geenee AR further advanced its technology in April 2023 by integrating Inworld AI's character creation platform. This integration allows users to create and interact with AI-powered avatars in augmented reality, opening up new possibilities for interactive marketing, educational applications, and entertainment experiences.