Geenee AR is a low-code SaaS platform developing AR-based games and virtual try-on solutions for e-commerce products. The company's main offering includes patented web-based AR software that can be used to build AR apps using a drag-and-drop 2D interface along with advanced image recognition and computer vision technologies. The company targets brands, artists, and educators.
In May 2023, the company launched improved virtual try-on solutions for brands. Key improvements made include 1) web-based body and face tracking for brands to integrate AR try-on directly to their ecommerce websites; 2) Embedded Ads, a feature launched in partnership with AudienceX to incorporate virtual try-ons into online advertising campaigns; and 3) Onsite Mirrors, an AR mirror for physical stores and live events.
Other initiatives include the launch of “NFT-all stars” (September 2022), a multiplayer AR game built for the metaverse. The game integrates with the MetaMask wallet, allowing NFT owners to play as the specific avatars they hold in their wallets.
The company offers freemium pricing plans, with paid plans ranging from USD 99-3,000.
Key customers and partnerships
The company has partnerships with enterprises including Amazon Aws, Plug and play, APSI Wifi, and Ignition. In April 2023, Geenee AR partnered with no-code AI character developer platform, Inworld AI to bring generative AI avatars to AR. Further, the company also partnered with AI-enabled digital advertising platform, AUDIENCEX, to deliver campaign experiences for consumers using a WebAR platform.
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