Koji

Koji offers a link-in-bio tool tool and free apps on the Koji app store, such as Shoutout (a personalized video request app), Tip Jar (a tip collection app), and Ask Me Anything (a Q&A video app), for creators to customize and monetize. It allows creators to generate content by using GIFs or audio clips to customize various templates containing memes, selfies, and web games created by independent developers. Koji’s app store contains apps for creators to monetize audience interactions such as direct messages, social media challenges. This content can then be embedded across all social media platforms. As of January 2022, Koji had amassed over 150,000 creators on its Link in Bio platform, and had launched over 200 apps to support audience engagement since its inception in March 2021. In March 2023, Koji launched tools for creators to sell ebooks and audiobooks from social media platforms, with Koji taking a 10% fee from every purchase.

The developer of the Koji app sets the fees (visible on the App Store page) if the app collects money. This enables creators to typically keep 85%-95% of any transaction on Koji. However, some apps like Tip Jar have zero fees. 

Link-in-bio app launches in 2022 included ‘Gift Me’, an emoji-based customizable gift token donation app in March, a free-to-use NFT storefront app for creators and NFT owners to directly sell their NFTs from their Link in Bio, alongside a set of apps for minting NFTs in February, Locked Audio, an app which allows creators to monetize exclusive audio files in January.

Previous link-in-bio app launches included YouChoose (July 2021, a real-time decision making app that enables creators to engage with fans by making decisions on their behalf), Coffee Chats (August 2021, a scheduling tool for creators to monetize their appointments with followers), Premium Inbox (October 2021, for creator monetization from direct messages, Pop Up Shop ( March 2022 , a free-to-use photo-based storefront app), Sell a Service (November 2021, enabled creators to promote, sell, and fulfill services from their Link in Bio, with creators receiving 85% of all earnings from their services and ‘Challenges’ (December 2021, allowing creators to post challenges to their fanbase, who in turn can upload photos and videos of themselves completing the challenge).

In December 2023, the firm was acquired by Linktree, to enhance the creator economy app store.

Funding and financials

Koji raised USD 20 million in its latest Series B funding round in January 2022 , led by Jump Capital.