Animoca Brands is a metaverse and gaming venture capital firm that focuses on driving digital property rights to gamers and internet users through NFTs. It utilizes gamification and blockchain to develop and market a portfolio of mobile applications, games, and additional products oriented to educational learning to ensure transparency, security, and new business models.

Animoca Brands

Decentraland

THE HUB is the engine for the Metaverse consisting of THE HUB Protocol and THE HUB Platform. THE HUB Protocol aggregates data standards from various sources within the Metaverse and builds the data aggregation network (DAN). The protocol is powering THE HUB Platform as the turnkey suite of tools for investing, building, and experiencing the Metaverse. Therefore for users THE HUB is providing the picks and shovels for the Metaverse.

Decentral Games builds ICE Poker, the first metaverse-native, play-and-own poker game that give players economic freedom through self-custody and delegation of wearables.

Decentraland is the first virtual platform owned by its users.Grab a VR headset or use your web browser and become completely immersed in a 3D, interactive world.There are plenty of opportunities to explore or even create your own piece of the universe. Here, you can purchase land through the Ethereum blockchain, creating an immutable record of ownership. No one can limit what you build.With full control over your land, you can create unique experiences unlike anything in existence. Your imagination is the limit: go to a casino, watch live music, attend a workshop, shop with friends, start a business, test drive a car, visit an underwater resort, and much, much more—all within a 360-degree, virtual world.

<div>Decentraland allows users to create and own virtual wearables, names, and real estate built on Ethereum. The company uses MANA as its cryptocurrency token and its virtual products can be developed using “The Builder”, a no-code drag and drop editor that offers default items for product creation; a Software Development Kit (SDK) that allows users to develop more sophisticated products using code; and also third-party 3D modeling software. Users are able to monetize assets they have created with no fee on transactions. The company generates income from the sale of MANA tokens used on the platform.</div>

Giving creators the power of content monetization and audience engagement.

Creator Economy

Decentraland is a leading browser-based social metaverse platform, built on the Ethereum blockchain, which allows users to create and own virtual wearables, names, and virtual real estate. Decentraland is built, owned, and governed by its community through Decentraland DAO, a decentralized autonomous organization. The company uses MANA as its cryptocurrency token and its virtual products can be developed using “The Builder,” a no-code drag-and-drop editor that offers default items for product creation; an SDK that allows users to develop more sophisticated products using code; and third-party 3D modeling software. Users are able to monetize assets they have created with no fee on transactions. The company generates income from the sale of MANA tokens used on the platform.

Metaverse Experience Platforms

Decentraland and The Sandbox Lead P2E Resurgence, But NuggetRush's Upcoming Launch Could Shake Up The ...

THE HUB DAO

Decentral Games

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 Decentraland allows users to create and own virtual wearables, names, and real estate built on Ethereum. The company uses MANA as its cryptocurrency token and its virtual products can be developed using “The Builder”, a no-code drag and drop editor that offers default items for product creation; a Software Development Kit (SDK) that allows users to develop more sophisticated products using code; and also third-party 3D modeling software. Users are able to monetize assets they have created with no fee on transactions. The company generates income from the sale of MANA tokens used on the platform.
 
 
 In 2017, the Beijing-based company raised USD 25 million in an Initial Coin offering and another USD 0.5 million in a 2018 seed funding round led by Animoco Brands. Decentraland sold more than 76,000 assets between March 2018 and August 2020 with an average per asset price of USD 325. According to the company, the number of purchases have increased over time as the value of each transaction has decreased.
 
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 Patreon provides a platform for creators to offer numerous types of content (videos, text, podcasts, images, etc.) for which fans can subscribe to a monthly membership without any ads or algorithms. Patrons (Patreon subscribers) can pay monthly or per post for content access, in addition to the pay-what-you-want option. Creators are paid monthly or for every new post uploaded. They can offer rewards for different tiers, including meeting patrons or custom work upon the patron&rsquo;s request. Creators are offered three packages: Lite, Pro, and Premium. Lite offers basic creator tools for a membership business with no tiers for fans; Pro offers additional tools and perks (e.g., workshops) with unlimited membership tiers; Premium caters to established companies with a large following, earning a monthly income of USD 5,000 or more, offering Pro services in addition to advanced features and Dedicated Partner Manager services. Creators can start for free and are charged a monthly commission based on their plan when they start earning: 5% (Lite), 8% (Pro), and 12% (Premium), as well as payment processing fees. 
 
 
 The company revealed in November 2021 that it is building a video hosting platform with a native player to eliminate the reliance of third-party video hosting platforms such as YouTube and Vimeo for creators to share video content with their patrons.
 
 
 Memberful, a Patreon-owned membership software platform for independent creators, launched a newsletter feature in October 2021, allowing creators to send news emails to their subscribers. In the future, creators will be able to make posts publicly viewable and schedule and send targeted emails to specific groups of subscribers. Notably, Memberful&rsquo;s paid plans (charged monthly) retain 4.9% of creator revenue, while competitor Substack retains 10%.
 
 
 Patreon acquired tech recruiting firm, Clear Talent, in August 2021 to scale up talent and build its engineering, product, and design team. The company seeks to accelerate the introduction of new features and platform capabilities and double the total monthly revenue its creators earn to around USD 200 million. In October 2023, the firm 
 <a href="https://sp-edge.com/updates/22877">
 acquired Moment,
 </a>
 a digital events platform, to strengthen event management solutions for creators.
 
 
 Key 
 customers
 and partnerships
 
 
 As of August 2022, Patreon had more than 250,000 creators, over 8.5 million active subscribers, and had paid out more than USD 3.5 billion to creators. 
 
 
 In June 2021, Patreon partnered with shesaid.so, an international community of women and gender minorities, to co-present the Alternative Power 100 Music List 2021 (#AltList) with the theme &ldquo;The New Creative Economy.&rdquo; Patreon and shesaid.so aim to make the music industry more inclusive and will co-host a series of virtual and physical events (including panel discussions and creator networking). The company has also partnered with third-party services, including Vimeo (to host videos) and Discord (for community chats).
 
 
 Funding
 
 and
 financials
 
 
 The company&rsquo;s most recent funding round was a Series F round worth USD 155 million in April 2021, led by new investor Tiger Global Management. This round triples Patreon&rsquo;s valuation to USD 4 billion. The funds are to be used to further develop its platform for mobile and desktop, increase content consumption tools, and accelerate its international footprint.
 
 
 The total cumulative payouts to creators via the platform surpassed USD 2 billion as of September 2020, and the company expects annual payouts to pass USD 1 billion in 2021. 
 
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Patreon

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 Substack offers a publishing platform that encompasses design, analytics, and payment infrastructure to assist newsletter subscriptions. The platform enables writers to focus on content creation and monetization via subscriptions. Writers can build their own paid newsletter subscription businesses and may choose to start with free newsletters for lead generation. Newsletters can be published to the web in addition to individual email addresses and its mobile app.&nbsp; The platform has a dedicated discovery section ranking the top newsletters, which are then promoted based on &ldquo;internet points&rdquo;. The platform supports podcasting by allowing writers to embed MP3s into their newsletters.
 
 
 The company launched multiple product improvements over the years, including video creation and editing features (
 <a href="https://sp-edge.com/updates/24569">
 November 2023,
 </a>
 the capacity to publish video podcasts, create interactive AI-generated transcripts, and customize shareable video clips
 ), AI-powered audio transcription tools (
 <a href="https://sp-edge.com/updates/21412">
 August 2023,
 </a>
 featuring transcript generation and audiogram creation capabilities), Private Substacks (
 <a href="https://sp-edge.com/updates/15987">
 January 2023,
 </a>
 where readers can request to subscribe to read users posts) Substack Grow (
 <a href="https://sp-edge.com/updates/4243">
 August 2021
 </a>
 , to help writers add paying subscribers in), Substack Local (
 <a href="https://sp-edge.com/updates/3163">
 April 2021
 </a>
 , an initiative to support the local news ecosystem), Substack Pro (to offer advance payments for certain writers), Substack Defender (July 2020, to offer legal support to writers in).&nbsp;&nbsp;
 
 
 Writers have to bring in their own readers, and once they start earning (at a minimum of USD 3 per month), a commission of 10% (plus the Stripe payment processing fee) will be charged on the writer&rsquo;s income. Additionally, Substack stated that it has no plans to include advertisements as an additional revenue stream within the platform. By July 2021, the company reported its top 10 publishers bring in more than USD 20 million per year in combined subscription revenue. Moreover, the company has attracted famous journalists such as Andrew Sullivan, Casey Newton, and Edith Zimmerman. Substack had more than 500,000 paid subscribers as of March 2021.&nbsp;
 
 
 Other notable events include the acquisition of subscription-based social networking app Cocoon in 
 <a href="https://sp-edge.com/updates/5113">
 August 2021
 </a>
 , the acquisition of Australian public correspondence startup Letter in 
 <a href="https://sp-edge.com/updates/4601">
 July 2021
 </a>
 and the funding of podcast network Booksmart Studio&rsquo;s launch in 
 <a href="https://sp-edge.com/updates/4390">
 July 2021
 </a>
 .
 
 
 Funding and financials
 
 
 The company&rsquo;s most recent funding round was Series B funding worth USD 65 million in 
 <a href="https://sp-edge.com/updates/3156">
 March 2021
 </a>
 . The round was led by return investor Andreessen Horowitz, valuing Substack at approximately USD 650 million. The funds are to be utilized to rapidly expand the Substack Pro program alongside the implementation of other features.&nbsp;
 
 
 Substack reported a net loss of USD 22.9 million in 2021, having grown from a net loss of USD 2.3 million in 2020.
 
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Substack

<div>
 
 Cameo offers a platform where creators, such as influencers, celebrities, athletes, artists, and musicians, can provide personalized videos and shout-outs to fans as per their request, charging for each video from USD 5 to as high as USD 2,500. Creators who have a minimum of 20,000 Instagram followers are automatically admitted onto the platform, where they set their own price and can choose to accept a fan request or not within seven days. The creator must fulfill the request within a week, which the fan can download and share. Additionally, Cameo provides a messaging option for less expensive creator/fan interactions. Cameo takes a 25% commission on each transaction on the platform.
 
 
 As of September 2020, Cameo had more than 30,000 creators across multiple industries. Cameo reported that it generated around USD 100 million in video transactions in 2020, with more than 2 million video messages being shared on its platform since launch, of which 80% were gifts for others. Furthermore, the company reported its creators and fans are based in 138 and 178 countries, respectively, with almost 20% of Cameos being purchased from outside of the US as of March 2021. For example, Cameo entered into a commercial partnership (
 <a href="https://sp-edge.com/updates/8576">
 February 2022
 </a>
 ) with Softbank, an existing investor of Cameo, to add more Japanese creators and expand its platform in Japan as a culturally fluent localized version.
 
 
 Cameo acquired marketing and merch company Represent (October 2021) whose clients include Jennifer Lopez, Ed Sheeran, Leonardo DiCaprio, and Matthew McConaughey, among others. The acquiring company will onboard the Represent team as well as Represent&rsquo;s existing client relationships. In the near term, Cameo plans to allow fans to purchase &ldquo;gift bundles&rdquo; that pair a Cameo video with related merchandise from the creator. The company hopes to introduce new forms of creator-fan engagement, establish new creator revenue opportunities, and offer non-profit organizations a new way to raise funds.
 
 
 Funding and financials 
 
 
 The company&rsquo;s most recent funding round was Series C funding worth USD 100 million in March 2021, which valued the company at over USD 1 billion, achieving unicorn status. The funds are to be utilized to enhance the Core Cameo experience and capabilities, create new creator-fan engagement products (including Fan Clubs and Cameo Calls), and develop Cameo's B2B business. The company also plans to continue its international expansion.
 
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Cameo

<div>
 
 Buttondown offers a publishing platform for writers to create and distribute newsletters on a subscription basis (price set by the writer) or for free. The platform does not charge writers until they reach 1,000 subscribers, after which they are charged a monthly fee of USD 5 per thousand subscribers. Buttondown also offers advanced features for professionals at a monthly fee of USD 29. Writers can send multiple separate newsletters from the same account, catering to different audiences by maintaining separate mailing lists.
 
 
 The platform also provides writers with user-specific analytics and insights, including features such as side-by-side comparisons of multiple emails. Buttondown has integrated with numerous third-party providers, Ghost and Medium (blogging platforms), Squarespace and Weebly (website building and hosting service providers), and web application integrator, Zapier.  As of December 2020, the company is run entirely by the CEO and founder, Justin Duke, and reported to have a monthly cost base of around USD 1,100. Furthermore, the CEO has made a commitment to donate at least 10% of profits to the software that enables it.
 
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Buttondown

<div>
 
 Disciple Media, headquartered in the UK, offers bespoke community media apps for creators to privately share and own their content while having control, especially regarding monetization. Creators can use the platform to promote their brand, increase reach and engagement with fans, and monetize by charging fans a monthly subscription for access in addition to in-app purchases, sponsorship, and advertising. The company claims that the app-creating process had been reduced to 10 minutes since 2017.
 
 
 The company reported 200% revenue growth and recurring revenue growth of 160% in 2020. As of July 2021, the platform has reached over 500 global communities (up from 200 in May 2020) with 2 million members using the platform. The company claims that the growth of recurring revenue by more than 850% in 2019 was driven by monthly growth of 15% in new communities and 20% in members.
 
 
 Disciple Media raised USD 6 million in a Series A funding round in July 2021, led by previous investors including Nick Mason (Pink Floyd drummer) and Rob Pierre (founder and CEO of Jellyfish), among others. In addition to the company&rsquo;s fundraising, Eirik Svendsen&mdash;an expert in online marketplaces, SaaS, and the publishing and media industry&mdash;has come on as Chairman of the Board.
 
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Disciple Media

Platforms that allow creators to share several types of content. Some platforms also offer fan engagement/ interactions with the creative artist via videos/ live streams.

Platforms that offer exclusive content to signed up members.

Platforms that allow creators to share their written works and blogs.

Platforms that provide tools to discover relevant analytics, produce content, engage with the audience, and help with the overall process.

Platforms that allow creators to share one of either videography, live streams, photos, music or audio podcasts with fan engagement capabilities.

Blockchain-based Non-Fungible Tokens (NFTs) allow creators to transfer ownership of their content via platforms that share proceeds with buyers, sellers, creators, and platforms via smart contracts.

Web3 enables creator monetization by providing decentralized platforms for creators to engage with their audience

NFT platforms segment uses metaverse concepts

Decentraland is a leading browser-based social metaverse platform, built on the Ethereum blockchain, which allows users to create and own virtual wearables, names, and virtual real estate. Decentraland is built, owned, and governed by its community through Decentraland DAO, a decentralized autonomous organization. The company uses MANA as its cryptocurrency token and its virtual products can be developed using “The Builder,” a no-code drag-and-drop editor that offers default items for product creation; an SDK that allows users to develop more sophisticated products using code; and third-party 3D modeling software. Users are able to monetize assets they have created with no fee on transactions. The company generates income from the sale of MANA tokens used on the platform.Key customers and partnershipsIn August 2023, the company partnered with Inworld AI to add AI-powered non-player characters (NPCs) to its platform, aiming to enhance user immersion.Brands that have launched experiences within Decentraland include Samsung, Nike, Coca-Cola, Adidas, Domino’s, and Louis Vuitton.Funding and financialsThe company raised USD 25 million in an initial coin offering (2017) and another USD 0.5 million in a 2018 seed funding round led by Animoca Brands. Decentraland sold more than 76,000 assets between March 2018 and August 2020 with an average per-asset price of USD 325. According to the company, the number of purchases has increased over time, negated by the decrease in transaction value.

Gather is a virtual space with web-based video calling capabilities, combined with a 2D pixel art-based map and characters that allow individuals to carry out natural conversations in a multitude of settings (office, university, etc.). The company was a part of the Y Combinator Summer 2019 cohort. The platform also offers private virtual meeting spaces with chat, whiteboards, document, and screen sharing features. Further, Gather also offers integrations with other enterprise applications, such as Slack, Google Calendar, and Google Docs. The company claims to have superior compatibility with spatial technology due to its natively built video conferencing system.It operates with a freemium subscription model that is free for up to 10 users, with paid plans starting at USD 7 per month for up to 500 people. The company also generates revenue for virtual conferences (free for up to 10 users), with paid plans starting at USD 3 per user per day.The company has a long-term vision for the metaverse to freely make work and educational opportunities available worldwide. In line with its vision, Gather has hosted over 20,000 virtual professional events, including academic conferences, job fairs, and professional societies (November 2021).Key customer and partnershipsAs of January 2024, the platform was used by over 1,000 teams, including notable enterprises, such as Y Combinator, Yelp, and Notion.Funding and financialsGather raised USD 50 million in a Series B funding round co-led by Sequoia Capital and Index Ventures in <a href="https://sp-edge.com/updates/6425">November 2021</a>. The fresh funds were expected to be funneled toward expanding its operations and business reach.Key competitors: None under the same stage.

Gather

Mytaverse offers a hardware-agnostic 3D metaverse platform that enables enterprises to digitally host a wide range of activities, such as meetings, conferences, training simulations, and tradeshows. The company also allows for the creation of branded metaverses in the form of functioning environments or digital twins. Mytaverse also provides support for CRM integrations and customer profiles, with support for 50 users on any given virtual world. Further, Mytaverse claims that its tech allows for the creation of photorealistic spaces.Key customers and partnershipsNotable customers included Nike, PepsiCo, Dolby and Dassault Aviation, among others.Funding and financialsIn April 2022, Mytaverse raised USD 7.6 million in a seed funding round led by Blumberg Capital. The funds were raised to accelerate product development, expand sales and tech teams, and further expand interactions with brands and support strategic partnerships. As part of the deal, David Blumberg (founder and managing partner, Blumberg Capital) and John Paul Milciunas (general partner, Baselayer Ventures) were expected to join Mytaverse’s board.

Mytaverse

Alta is the game studio that developed Township Tale, an open-world VR multiplayer game set in a medieval fantasy world. Users can engage in multiplayer experiences that revolve around a wide range of activities such as cooking, crafting, PvE, mining, blacksmithing, and carpentry. The game relies on procedural generation, a method to combine computer and human-generated content on a large scale for mass content creation as its key differentiator.The company generates revenue via 1) sales of its game on the Meta Quest Store, priced at USD 10 and 2) sales of in-game cosmetics, ranging from USD 10-80. Users can also show further support to the game devs via monthly donations of USD 10, with players receiving in-game currency (for the purchase of in-game cosmetics), exclusive in-game discounts and the ability to create a private PC server.In April 2024, the company disclosed that it was developing a dark fantasy-themed VR exclusive game, codenamed ‘Project 2’. Key customers and partnershipsAccording to data from MMO Stats, The company was estimated to have a total of ~850,000 players as of January 2024.Funding and financialsIn its most recent funding round (January 2022), the company raised USD 12.4 million in seed funding co-led by Makers Fund and Andreessen Horowitz. The round valued the company at USD 62 million and the fresh funds were expected to be used to expand its team, create new partnerships, and further develop its technology.

Alta

BitDegree is a cryptocurrency learning platform that offers Learnoverse, a gamified and interactive crypto learning metaverse powered by the blockchain, where users will be able to create their own avatars, collect NFTs exclusive to Learnoverse, explore a virtual world (CryptoDegree City) that is divided into topic-based districts with each building representing a specific educational course on crypto, earn tokens through learning, and eventually obtain crypto-degrees. Course creators will be able to purchase NFT land on the platform and create NFT buildings to represent their courses, and its novel tokenomics will allow instructors to earn from their courses without charging the user.Key customers and partnershipsIn September 2022, the company partnered with web3 mobile development infrastructure provider Mirror World to create a course about Web3 gaming within Learnoverse, and NFT platform Lympo, to enable creators to mint NFTs within Leanoverse.Funding and financialsBitDegree raised over USD 1 million in funding from Japanese/Singaporean venture investor Mistletoe in June 2022. The funds were raised to create innovative methods of learning blockchain, crypto, and Web3-related topics within Learnoverse.

BitDegree

Star Atlas is a space-themed metaverse gaming platform built on the Solana blockchain and Unreal Engine 5. The game allows users to interact, organize, and explore unknown regions in space, alongside joining factions and harvesting resources. The platform includes assets that are tokenized, which provides users ownership over these unique assets and enables them to generate income through these assets. Star Atlas' in-game economy and governance is run using its native currencies, POLIS and ATLAS, and, as of May 2022, the platform had nearly 100,000 players.In May 2024, the company announced that it would launch Star Atlas on mobile Android and iOS by the end of the year.The company also developed the SAGE Labs browser-based open-world game in August 2023, which focuses on deep space resource extraction and crafting.Key customers and partnershipsIn July 2023, the company partnered with blockchain indexer Hello Moon, aiming to bolster the scalability and robustness of Star Atlas real-time data handling capabilities, effectively replacing its proprietary in-house solution. Additionally, the company partnered with Web3 company MetaGravity in the same month to scale its concurrent player count on a single server to 30,000 from 5,000.Funding and financialsIn December 2021, Star Atlas received USD 3 million in funding from Animoca Brands in the form of a purchase commitment of Star Atlas NFT spaceships. The NFT spaceships sold to Animoca Brands were part of Star Atlas’ Galactic Asset Offering (GAO) and all the revenue from asset sales from its GAO was expected to be used to further develop the Star Atlas metaverse.

Star Atlas

Platforms that offer collaborative 2D and 3D environments for enterprise and education-related use cases

Platforms that facilitate entertainment-focused virtual events and concerts

Platforms that focus on multiplayer gaming experiences in virtual worlds

Platforms that focus on social interaction, experience creation, and virtual land purchases

Platforms that enable the creation of avatars that are used as digital identities in metaverse platforms

Platforms that offer virtual worlds for multiplayer social gaming experiences enable users to create experiences and conduct transactions (e.g. buying virtual land)

Some solutions in the gaming platforms segment use AI for non-playable characters (NPCs)

Some gaming and social metaverses are decentralized, with features such as play-to-earn and NFT minting

Social gaming and pure-play social platforms facilitate virtual land transactions using crypto

Most solutions in this hub use AR/VR for virtual events, enterprise, and social/gaming use cases

Virtual worlds and web3 are the primary enabling technologies for the metaverse industry

Work platforms offer virtual spaces for enterprise use cases

Decentraland

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