Carewell is an e-commerce website with a focus on informal (family) caregivers. The site provides a curated list of home adult care products and also provides support services to improve the knowledge base of informal caregivers on topics such as Medicare, suitable daily exercises, and tips on meal schedules for individuals suffering from dementia. The site does not feature third-party product listings, instead, the company lists vetted products on the site and ships across 48 states in the US. Products listed on the website include home health products, medical supplies, and personal care products.
The company experienced a boost in sales due to the Covid-19 pandemic, reporting a 100% increase in its sales in February 2020. Since then, the company reports that around 40,000 unique users have purchased products on the site. In addition, the company claims it has grown at an year-over-year (YoY) growth of 350% between 2016 and 2020. The company uses a hybrid business model by offering products both on a one-time payment basis and on a subscription basis.
Funding and financials
In February 2024, Carewell raised USD 24.7 million in a Series B funding round. The funding round was led by MBF Healthcare principals, with participation from existing investors, including Sageview Capital and Headline. The new funds were set aside to enhance its e-commerce technology, improve customer experience, and expand its product offerings, as part of its focused strategy for growth. Additionally, the company hired key positions from the pet e-commerce company Chewy.com: 1) Mike Pacifico was appointed as Chief Financial Officer, 2) Jason Klinghoffer was appointed as Chief Marketing Officer, 3) Sam Rassner was appointed as Chief Technology Officer, and 4) Kelli Durkin was appointed as Vice President of Customer Service.
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