Xiaomi Corporation (HKG: 1810) is a Chinese multinational electronics company headquartered in Beijing. Founded in April 2010 by Lei Jun and several co-founders, Xiaomi has rapidly grown to become one of the world's leading smartphone manufacturers.
Xiaomi designs and produces a wide range of consumer electronics, including smartphones, smart home devices, laptops, wearables, and other products. The company is best known for its smartphone business, which accounted for approximately 59% of its total revenue in Q3 2023. As of 2023, Xiaomi was the third largest smartphone vendor globally, with a market share of around 12.5%.
Xiaomi's business model focuses on offering high-quality devices at competitive prices. The company has built a large ecosystem of internet services and connected smart devices around its smartphone products. As of December 2023, Xiaomi's AIoT platform had over 739 million connected devices (excluding smartphones, tablets and laptops). The company's MIUI operating system, recently rebranded as HyperOS, had over 600 million monthly active users globally in 2023.
Looking ahead, Xiaomi is investing heavily in research and development, with a focus on areas like artificial intelligence and internet of Things. The company is also diversifying beyond smartphones into new product categories. In 2024, Xiaomi plans to launch its first electric vehicle as part of its strategy to build an integrated ecosystem spanning mobile devices, smart home products, and automobiles.
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