Pipedrive

Pipedrive is an activity-based CRM platform built around scheduling, tracking, and completing activities. It includes tools built specifically to analyze sales, generate leads, automatically schedule follow-ups, and help close deals efficiently at each stage of growth. The platform also integrates with more than 275 third-party apps and includes some of its internally developed add-ons such as LeadBooster—which is a lead generation tool containing a database of around 400 million lead profiles, 10 million company profiles, and Web Visitors—which helps enterprises analyze customer activity in their websites. In June 2022, the company expanded its suite of products with the addition of campaign management tools, Additionally, in September 2022, the firm announced the beta launch of a workflow automation feature under its “Campaigns by Pipedrive” solution. In May 2023, the firm launched a developer hub, a centralized online app development platform to enable its technology partners and developers to build new app integrations for Pipedrive’s marketplace. 

Pipedrive has four standard plans (Essential, Advanced, Professional, and Enterprise), allowing users to subscribe to customizable plans based on individual requirements for specific features. In May 2023, the firm also launched a “Power best value plan” to enable SMEs to meet the specific requirements needed to scale their business operations. As of March 2023, Pipedrive has more than 100,000 SME customers worldwide, with an employee headcount of over 800.

Key customers and partnerships

In August 2023, Pipedrive partnered with RapidVerify to integrate the firm's identify verification solution to Pipedrive’s CRM platform. The new integration is expected to provide real-time verification and help mitigate potential risks of fraud.

Funding and financials 

In November 2020, Pipedrive received a majority investment from private equity firm Vista Equity Partners. While the amount of investment was not disclosed, it has resulted in Pipedrive achieving unicorn status, with an estimated valuation of USD 1.5 billion. The acquisition is expected to boost Pipedrive’s expansion capabilities outside of the US and Europe, the most recent of which was China in mid-2020. Pipedrive would continue to operate as a separate entity from Vista. However, this partnership would help Pipedrive optimize its product portfolio and expand its customer base by continually investing in the company’s go-to-Market engine.