Postscript

Postscript is an SMS marketing platform specially designed for ecommerce brands that retail on Shopify; a multichannel ecommerce platform. Postscript’s platform allows brands to 1) manage and launch personalized SMS campaigns; 2) automate workflows for customer notifications, such as abandoned carts, shipping notifications, cross-selling opportunities; 3) connect to Shopify data to segment customers and create personalized customer experiences; and 4) connect with customers with 1:1 text messaging. The platform is fully compliant with the US Telephone Consumer Protection Act (TCPA) and can be connected to 25 technology integrations including Klaviyo, Zendesk, and Privy. As of June 2022, 8,500+ Shopify stores used Postscript’s services including Brooklinen, Homesick, Native, Spikeball, and Kopari.

By specializing exclusively in SMS marketing, the firm claims to have an edge over its competitors by being the first to introduce innovations to this space including launching a two-way conversational SMS system and is the first SMS platform enabling purchases through SMS via its Postscript Pay feature. This is reflected in its customer growth, which grew from 530 customers in December 2019 to 3,500 by March 2021 and 8,500+ by June 2022. Postscript claims that its users have on average experience a 25x ROI.

Funding and financials

In June 2022, the firm raised USD 65 million in Series C funding led by 01 advisors in order to further invest in team resources to drive its growth. Prior to that, Postscript raised USD 35 million in Series B funding led by Greylock in March 2021 to further expand on the platform's two-way messaging capabilities to enable customers to make re-orders, manage subscriptions, and submit reviews through SMS.