GetYourGuide

GetYourGuide is a German online booking platform that connects customers with leisure operators to book tours, activities, and attractions globally. It also provides personalized recommendations before and during trips, the ability to read reviews, compare prices, and book activities in one go, making it an all-in-one solution for travelers. GetYourGuide offers 65,000+ experiences (January 2023), which includes adventure activities and cultural experiences offered through a network of global suppliers that are available across 7,500 destinations (May 2019). 

As of October 2020, the firm claimed to cross 45 million aggregate ticket sales. Additionally, the company provides GetYourGuide Originals, launched in 2018, and consists of tours of major destinations developed by GetYourGuide in collaboration with local operating partners. In June 2023, GetYourGuide expanded its 'Originals by GetYourGuide' collection with a new sports category which features motorsport, basketball, sailing and other sports-related tours. In June 2024, GetYourGuide made a shift from its previous offerings by discontinuing certain experiences that primarily catered to individual and self-guided tourism on its platform. 

In October 2024,GetYourGuide launched influencer videos and AI content creation tools to streamline and enhance operations. Previously in March 2024, the company  launched ‘GetYourGuide Unlocked’, offering a suite of B2B revenue management features for its over 20,000 supply partners. Key features include 1) a streamlined product creation process backed by AI-assisted keywords, 2) an analytics dashboard for tracking metrics, such as revenue, tickets sold, and conversion rate, and 3) greater pricing flexibility for seasonal changes. 

GetYourGuide generates revenue by charging commission from its supplier network, which can range between 20% and 30%. GetYourGuide also has an affiliate program, paying a base commission of 8% from each booking to its partners. 

Previously, in November 2022, GetYourGuide announced that it was winding down its operations of Originals, its private-labeled travel offering that was launched in 2018.

In September 2024,GetYourGuide faced protests over animal welfare concerns for its listed tourism activities.

GetYourGuide’s M&A history outlines a strategy of vertically integrating its booking platform. In April 2021, the company acquired Versailles-based tour operator Guidatours. Other acquisitions included that of peer-to-peer activity portal, iGottaGuide, (July 2013) and booking platform, Gidsy (April 2013). 

Key customers and partnerships

GetYourGuide’s key customers and partners include Accor Hotels, Booking.com, Emirates, Ethiopian Airlines, and Kiwi.com.