Ballpark Ventures is a small, boutique fund investing in early stage technology startups. Their partners are all successful entrepreneurs and at this stage, investing their own money.

Ballpark Ventures

Launched as Impulse VC in 2013, it is the venture investment partner providing funding and operational support to the exceptional technology and media companies. Impulse VC works across all industries but is primarily focused on adtech, B2B SaaS, Proptech and marketplaces industries. The fund’s portfolio encompasses companies from the USA, UK, and Russia, which run business globally.

Impulse VC

They make investment decisions only after methodical assessment, with an instinctive bent toward bold moves tempered by common sense, experience and, most of all, discipline. They invest in a variety of asset classes to build a portfolio with a composition that they believe balances risk and return.  Each asset class has a discrete and dedicated team of investment professionals with the experience and contacts to locate and analyze available investment opportunities. HMCâ€™s investment teams are located in Birmingham, Alabama; New York, New York; Nashville, Tennessee; Richmond, Virginia; Atlanta, Georgia; San Francisco, California, London, United Kingdom; Madrid, Spain and Paris, France; so that they are close to the relevant markets for their respective strategies.

Harbert Management Corporation

OpenOcean is a thesis driven pan-European early-stage Venture Capital investor with offices in Helsinki and London. Our investment strategy focuses on leading or co-leading Series A investments in European companies driving the data economy with a focus on B2B platforms and Enterprise Software technology. Our investments are driven by three core theses: Automation, Data Infrastructure and Future of Software Development, with initial average investment sizes of €5m. ‍  Our founding team members include key persons behind MySQL AB (sold to Sun Microsystems Inc. for $1 Billion in 2008), after which the team jointly built category leader MariaDB Corporation Ab, as well as forming and managing OpenOcean. Our DNA is rooted in having a deep understanding of the underlying technology and software stacks, which drive the growth of innovative new digital platforms and services. Our strong technical background and expertise allows us to identify and invest in the next game-changing and category winning start-tups at the early-stages, whose unique solutions can be rapidly scaled and adopted globally.

OpenOcean

HV Capital is a Munich- and Berlin-based venture capital firm that supports founders in developing their internet companies. Since 2000 HV Capital, formerly HV Holtzbrinck Ventures, has invested in Internet and technology companies through various generations of funds and is one of the most successful and financially strongest early-stage and growth investors in Europe. HV Capital has already invested in around 200 companies, including Zalando, Delivery Hero, FlixMobility and SumUp. The total of all HV Funds amounts to €1.7 billion. The company supports startups with capital between €500,000 and €50 million. This makes HV Capital one of the few venture capitalists in Europe that can finance startups through all growth phases.

HV Capital

LoopMe

LoopMe closes the loop on brand advertising. They solve attribution in real-time, uses AI to optimize media delivery, and create measurable, incremental uplift against sales and other marketing goals. The company's 1st party data is sourced from proprietary brand surveys and mobile data, including GPS location. This is enhanced by third-party data partnerships, which enable LoopMe to access data including credit card purchases, car registrations, loyalty cards, and TV viewership in-flight. Real-time AI optimization uses this data to optimize media performance to users delivering on brand outcomes, while transparent analytics provides clients with deep insights into their active audience.

LoopMe is a UK-based adtech and analytics platform specializing in mobile advertising. The firm's flagship patented product PurchaseLoop is a lead generation platform that uses mobile data such as customer surveys, location, and purchase data to provide insights on clicks, views, and other mobile-based KPIs. Combined with AI and machine learning, the platform can measure and dynamically optimize ad campaigns across mobile, connected TV (CTV), digital audio, and digital out-of-home (OOH). The firm also provides an ad marketplace connecting advertisers with publishers and provides access to more than 45,000+ app bundles available across multiple ad formats, such as banner, video, native, and rich media advertising. In addition, the firm provides data insights and measurement solutions that can be bundled with LoopMe’s products or as a standalone feature that can be activated on other demand-side ad platforms (DSP). The firm's clients include Pepsi, Microsoft, Sony Pictures, and Warner Media.

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

LoopMe Launches AI-Powered Media Scoring Tool Brand Outcome Scores

LoopMe is a UK-based adtech and analytics platform specializing in mobile advertising. The firm's flagship patented product PurchaseLoop is a lead generation platform that uses mobile data such as customer surveys, location, and purchase data to provide insights on clicks, views, and other mobile-based KPIs. Combined with AI and machine learning, the platform can measure and dynamically optimize ad campaigns across mobile, connected TV (CTV), digital audio, and digital out-of-home (OOH). The firm also provides an ad marketplace connecting advertisers with publishers and provides access to more than 45,000+ app bundles available across multiple ad formats, such as banner, video, native, and rich media advertising. In addition, the firm provides data insights and measurement solutions that can be bundled with LoopMe’s products or as a standalone feature that can be activated on other demand-side ad platforms (DSP). The firm's clients include Pepsi, Microsoft, Sony Pictures, and Warner Media.In June 2024, the company launched its new <a href="https://sp-edge.com/updates/30563">Audience and Measurement Platform (AMP),</a> combining LoopMe's PurchaseLoop Audiences solution with its measurement tools.The firm uses extensive sets of mobile data, which as of January 2022 had processed over 2.6 billion mobile devices across two billion monthly active users, leveraging both first and third-party data through integrations with data providers such as Nielsen, FourSquare, and LiveRamp. Reflecting this, the firm claims its platform is 2x more effective than traditional advertising optimization tools.In January 2022, the firm was <a href="https://sp-edge.com/updates/7842">acquired by Mayfair equity partners </a>and was valued at USD 200 million. The firm achieved ~USD 150 million in gross revenue for 2022 and revenue growth of ~50% YoY for the past four years. The firm also stated that it planned to list within the next 3-5 years.In <a href="https://sp-edge.com/updates/16719">February 2023, </a>the company reported that it experienced significant revenue growth, with a 27% YoY increase in the APAC region and 55% YoY global growth in 2022, resulting in more than USD 150 million in revenue over the past year. To sustain this momentum and explore new revenue opportunities in the APAC region, the company has strengthened its leadership team in the region.

Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2023, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. In May 2021, it tested “QualityRatings,” a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In September 2022, the firm launched <a href="https://sp-edge.com/updates/13122">Keystone</a>, a business optimization solution for publishers.&nbsp;Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In November 2021, <a href="https://sp-edge.com/updates/6992">Outbrain acquired vi</a>, a contextual video intelligence platform for USD 55 million to grow its CTV and other display ads offerings. In August 2024, Outbrain acquired <a href="https://www.adexchanger.com/online-advertising/outbrain-acquires-teads-from-altice-for-1-billion/">Teads</a>, an SSP and video monetization company, to create an "end-to-end, full-funnel platform" by expanding into TV, video, and CTV advertising.&nbsp; Key customers and partnerships&nbsp;Outbrain’s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by December 2022).&nbsp;&nbsp;In April 2022, Outbrain’s platform was <a href="https://sp-edge.com/updates/9907">integrated with ID5</a> to provide a privacy-first customer identification solution.

Outbrain

Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm’s “MarineOne” solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo’s commerce media platform and Instacart’s advertising platform. In <a href="https://sp-edge.com/updates/12159">2022</a>, the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) <a href="https://sp-edge.com/updates/15019">Budget Optimizer</a>, an ad budget management solution. More recently, in April 2023, the firm introduced an automation tool <a href="https://sp-edge.com/updates/17565">“MarinOne Scripts,”</a> which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;Key customers and partnershipsAs of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm’s solutions.In 2021, the firm made a number of new initiatives in 2021, including an <a href="https://sp-edge.com/updates/7635">integration with Amazon Ads</a> and a <a href="https://sp-edge.com/updates/6973">partnership with CitrusAd </a>to expand the ecommerce capabilities of its platform. In January 2023, the company announced an <a href="https://sp-edge.com/updates/16172">integration with Yahoo</a> to broaden access to programmatic ad content.&nbsp;&nbsp;

Marin Software

Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams’ roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its “Terminus Data Studio” has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus’s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus’ suite of analytics and attribution tools. By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders.Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.

Terminus

Founded in France, Brevo <a href="https://sp-edge.com/updates/18241">(formerly Sendinblue)</a> began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform; the range of services found on Brevo's platform include email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an <a href="https://sp-edge.com/updates/14388">integrated meetings solution</a> that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company <a href="https://sp-edge.com/updates/17462">unveiled “Conversations”</a> to manage customer conversations across messaging channels in one centralized location.Brevo’s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm <a href="https://sp-edge.com/updates/9009">acquired MeetFox</a>, a meeting scheduling and video conferencing platform. In September 2022, the company <a href="https://sp-edge.com/updates/13360">acquired Yodel.io,</a> an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. More recently, in February 2023, the firm <a href="https://sp-edge.com/updates/16271?industryIds=62">acquired Captain Wallet,</a> a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, Brevo acquired <a href="https://sp-edge.com/updates/24833">WonderPush and Octolis,</a> two customer interaction platforms, to expand its CRM capabilities.&nbsp;&nbsp;The firm achieved <a href="https://sp-edge.com/updates/15834">USD 100 million in Annual Recurring Revenue (ARR)</a> at the end of 2022 while maintaining a positive EBITDA position.&nbsp;Key customers and partnerships&nbsp;The platform catered to 500,000+ customers across 180 countries as of end December 2022.

Brevo

Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.&nbsp;Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia’s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner’s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia’s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.&nbsp;Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched “Acquia Digital Commerce,” a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as <a href="https://sp-edge.com/updates/11422">“right to erasure”</a> to bolster the privacy and security features of its platform to cater to enterprise users. &nbsp;In&nbsp;<a href="https://sp-edge.com/updates/35334">October 2024,</a> Acquia added AI capabilities to digital asset management solutions to accelerate campaign delivery.&nbsp;In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.Key customers and partnershipsBy September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers. As of September 2024, the company served more than 4,000 customers globally.&nbsp;In June 2022, Acquia <a href="https://sp-edge.com/updates/11352">partnered with Workato</a> (enterprise-level workflow automation platform) to integrate with Acquia’s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia’s marketing cloud.

Acquia

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Startups providing platforms for planning and managing marketing campaigns.

Startups offering tools for finding and attracting potential customers with targeted ads.

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Startups providing tools for gathering, cleaning, and enhancing customer data to provide deep analytics. This also includes firms offering account-based marketing (ABM) solutions to drive targeted and personalized campaigns.

Companies that use GenAI as a core part of their product offering for marketing

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

The in-game advertising segment is in development and has a niche relevance to this area

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

Personalization tools are mainly used in AdTech and marketing campaign automation

PROMINENT_CATEGORY

<div>
 LoopMe, a platform specializing in mobile advertising and analytics, recently launched its new Audience and Measurement Platform (AMP). This platform is an integration of LoopMe’s PurchaseLoop Audiences solution and its in-house measurement tools.
 AMP offers important features such as the capacity to carry out independent measurement campaigns, creation of custom audiences via custom survey questions, and the use of data from LoopMe's DMP to construct and export audiences to preferred DSPs. AMP also presents targeted segments that are compatible with any platform, real-time data access for optimizing results, and the availability of tracking tools needed in monitoring brand lift conversions for any campaign size.
 
</div>

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