LoopMe

LoopMe is a UK-based adtech and analytics platform specializing in mobile advertising. The firm's flagship patented product PurchaseLoop is a lead generation platform that uses mobile data such as customer surveys, location, and purchase data to provide insights on clicks, views, and other mobile-based KPIs. Combined with AI and machine learning, the platform can measure and dynamically optimize ad campaigns across mobile, connected TV (CTV), digital audio, and digital out-of-home (OOH). The firm also provides an ad marketplace connecting advertisers with publishers and provides access to more than 45,000+ app bundles available across multiple ad formats, such as banner, video, native, and rich media advertising. In addition, the firm provides data insights and measurement solutions that can be bundled with LoopMe’s products or as a standalone feature that can be activated on other demand-side ad platforms (DSP). The firm's clients include Pepsi, Microsoft, Sony Pictures, and Warner Media. 

The firm uses extensive sets of mobile data, which as of January 2022 had processed over 2.6 billion mobile devices across two billion monthly active users, leveraging both first and third-party data through integrations with data providers such as Nielsen, FourSquare, and LiveRamp. Reflecting this, the firm claims its platform is 2x more effective than traditional advertising optimization tools.  

In January 2022, the firm was acquired by Mayfair equity partners and was valued at USD 200 million. The firm achieved ~USD 150 million in gross revenue for 2022 and revenue growth of ~50% YoY for the past four years. The firm also stated that it planned to list within the next 3-5 years.

Funding and financials

In February 2023, the company reported that it experienced significant revenue growth, with a 27% YoY increase in the APAC region and 55% YoY global growth in 2022, resulting in more than USD 150 million in revenue over the past year. To sustain this momentum and explore new revenue opportunities in the APAC region, the company has strengthened its leadership team in the region.