• Postscript, an SMS marketing platform specialized for Shopify merchants, has raised USD 65 million in a Series C funding led by 01 advisors with the participation of new and existing investors including Twilio Ventures, Expanding Capital, and m]x[v Capital. This brings the total funds raised to more than USD 100 million. 

• The firm plans to use the funds to further grow its employee count, which has grown by nearly 4x to 230 employees since 2021. It also plans to invest in sales, marketing, and product engineering.

• The firm stated that its users on average experience a 25x ROI, which has grown to include 8.500+ Shopify brands (compared to 3,500 in March 2021). These include Brooklinen, Homesick, Native, Spikeball, and Kopari. Its revenue had also more than doubled since 2021. 

<ul><li> Analyst QuickTake: While the SMS marketing space has been getting more crowded, with competitors such as Attentive launching a personalized SMS conversations solution, Yotpo launching a “Click-to-Buy” SMS offering , and ManyChat launching its own WhatsApp Chat Marketing Automation , Postscript’s large customer base and specialization in Shopify, the biggest ecommerce platform in the US, provides it with a competitive edge. This is reflected in its fundraising, which has been its biggest ever to date.</ul>