Elmhurst 1925, a renowned alternative dairy company, has entered the plant-based meat category with the launch of Elmhurst TerraMeat Plant-Based Chick'n. Unlike many other alternative meat options, which are often sold frozen or chilled, TerraMeat is an ambient product with a longer shelf life.

The primary component of TerraMeat is hemp protein. It comes in powder form and can be formed into cutlets by mixing with water and oil. These cutlets can be cooked using various methods, such as grilling, baking, and frying. Additionally, each serving claims to provide 26 grams of protein.

This product uses the "HydroRelease" milling process, which extracts hemp protein in a way that mimics the texture and layering of muscle meats. According to the company, TerraMeat has a more appealing texture than extruded plant-based meats.

Analyst QuickTake: Shelf-stable alternatives offer several advantages over frozen or chilled alternative meat products, like ease of storage and longer shelf life. Startups that have launched shelf-stable vegan products include The Plant Based Seafood Co , Renegade Foods , and RollinsGreens .