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illumin

Marketing Automation
Product stageSegments
Early
?
Marketing data & analytics
?

illumin (formerly AcuityAds) is a Canadian AdTech firm providing data driven insights for optimizing advertising campaigns. The firm’s “illumin” platform, launched in October 2020, is a self-service insights platform providing a visualization tool of the customer’s sales journey. By applying its proprietary AI software, the platform can identify where particular customers are located on the sales journey, providing insights on the most effective advertising strategies for different customer segments. The platform allows advertisers to plan and execute advertising within a single user interface. It also provides a specialized analytics platform for video advertising, known as “True Reach Insights,” which claims to have the largest database of proprietary metrics on customer viewing data. In May 2021, the firm introduced the integration of GumGum’s (a digital content analysis platform) “Verity System”, a contextual analysis system powered by AI. By Q4 2021, 62 clients were using its Illumin platform including Lamark, Purple, Mass Mutual, and Home Depot.

Funding and financials

illumin was listed on the NASDAQ in June 2021 and raised USD 50 million at the initial public offering (IPO) with a valuation of USD 600 million. 

Despite the illumin platform being a recent addition, the platform had recorded a 10x growth in its revenue since its launch, reaching the USD 10 million mark in quarterly revenue by Q4 2021. In FY2022, the company reported a revenue growth of CAD 121 million (USD 87.7 million), broadly in line with last year. Adjusted EBITDA decreased to CAD 5.8 million (USD 4.2 million) from CAD 20.3 million (USD 14.7 million) in FY2021, due to investments made in infrastructure and sales and marketing capabilities to accelerate illumin's growth, resulting in a net loss per share of CAD 0.01 compared to a net income per share of CAD 0.20 in FY2021.

Marketing Automation

Marketing Automation

Key stats
Featured companies
156
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Product Metrics
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Company profile
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EDGE Insights

Liftoff: Funding for marketing automation scales new heights

Recent Updates

Management news
Mar 27, 2024
Simon Cairns appointed as CEO of AdTech firm illumin
Marketing Automation
Product updates
Oct 16, 2023
Illumin unveils integration of journey advertising platform with Facebook and Instagram
Marketing Automation
Earnings/results
Aug 10, 2023
illumin exceeds Q2 2023 revenue expectations; fueled by self-serve business growth
Marketing Automation
Listing
Earnings/results
Funding
Jul 26, 2023
illumin declares significant share repurchase and plans voluntary delisting from Nasdaq
Marketing Automation
Earnings/results
May 11, 2023
illumin beats Q1 2023 consensus estimates; reaffirms its focus on self-serve business
Marketing Automation
Product updates
Apr 18, 2023
AcuityAds rebrands as 'illumin' following the success of its journey advertising platform
Marketing Automation

Company Brief


HQ location:
70 University Ave., Suite 1200 Toronto ON CAN
Founded year:
2009
Employees:
101-250
Total Funding:
USD 145.0 million
Last Funding
USD 57.5 million, Jun 2021

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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