Nubank

Brazil-based Nubank offers banking products and services via a web portal and a mobile app, with the application process being done entirely online. The company serves both B2C and B2B segments and operates in Brazil, Mexico, and Colombia.

 The company initially entered the neobanking space in 2014 by offering credit cards and focused on providing it at low interest rates, compared to established banks. Since then, the company has grown to offer the full spectrum of banking services, which includes checking accounts, debit cards (with ATM access), credit cards, and loans, following the receipt of its own banking license in Brazil in 2017. Checking accounts and debit cards are offered free of charge, and the company therefore solely generates income from these accounts from ATM and interchange fees.

In addition to its banking products, the company also offers life and mobile insurance products and Peer to Peer (P2P) payment options via Pix (a payment platform introduced by Brazil’s Central Bank). The company also offers in-app shopping at retailers such as AliExpress, Dafiti, and Magalu, as well as a rewards program that enables customers to earn and redeem points at selected merchants.

Nubank also caters to businesses offering digital business accounts and credit cards (virtual and physical cards). The business account enables customers to automate payments as well as earn points on credit card purchases. The credit cards are also compatible with digital wallets such as Google Pay, Apple Pay, and Samsung Pay. The company also offers a payment solution via its app called NuTap, which allows businesses to accept contactless credit and debit payments.

Nubank also provides a trading app–NuInvest–through which its Brazilian customers can trade stocks and cryptocurrency, with the company charging ~0.02% per transaction. In addition, it launched its loyalty program, backed by its native cryptocurrency Nucoin, to customers in Brazil in March 2023. Members will receive a fixed amount of Nucoins for every BRL spent with their debit or credit card as well as on any cryptocurrency purchases through its app. The Nucoins can be converted into cash or frozen and used to advance in the loyalty program and gain access to future incentives such as coinback rewards and lottery tickets. Moreover, Nubank was selected by the Central Bank of Brazil in August 2023, to test Drex, a central bank digital currency (CBDC); the pilot phase is expected to be complete by the end of 2024.

Moreover, Nubank has expanded its footprint to Mexico and Colombia. In Mexico, the company provides savings accounts, credit cards, and personal loans. It has also applied for a banking license in Mexico to further broaden its services, including investments, payroll portability, and accounts with higher deposit limits. In Colombia, it only offers credit cards. However, it obtained regulatory approval to operate as a financing company in January 2024, which allows the company to expand its services to provide savings accounts and other financial offerings.

In June 2024, Nubank acquired Hyperplane, a Silicon Valley-based data intelligence company building foundation models for banks, for an undisclosed sum. It planned to utilize Hyperplane's AI and data analytics capabilities to train and develop deep-learning models on first-party data to generate insights and enhance its decision-making processes.

In December 2021, Nubank was listed on the New York Stock Exchange (NYSE) under the trading symbol NJ, raising nearly USD 2.6 billion, at a valuation of USD 41.5 billion, making it the most valuable listed financial institution in South America. 

In 2023, the company reported a total revenue of USD 8 billion, marking a 66.67% YoY increase. It also recorded a net profit of USD 1 billion, a significant improvement from the previous year’s loss of USD 364.6 million.

Key customers and partnerships

As of December 2024, the company served more than 93.9 million customers, with the majority located in Brazil.

The company partnered with Brazilian lending platform Creditas (in September 2021) to allow its customers gain access to the latter’s platform to obtain loans, and EBANX (in July 2023) to launch a new alternative payment service for international purchases called NuPay. In addition, it collaborated with insurance provider Chubb to offer life and home insurance offerings on its platform.