• Climeworks, a Swiss direct air capture (DAC) startup, has partnered with La Prairie, a Swiss-based luxury skincare provider, for the removal of carbon emissions.

• Under the agreement, La Prairie aims to remove CO2 created from the production of its White Caviar Illuminating Essence, a body lotion to improve skin freshness and shimmer, by utilizing Climeworks' proprietary DAC technology.   

• La Prairie customers who purchase the newly launched body lotion on-site at the Sanya International Duty-Free Shopping Complex in Haitang Bay, Hainan, China, will be provided an e-certificate for their contribution to funding the removal of CO2.

<ul><li> Analyst QuickTake: Climeworks, having launched the world’s largest DAC facility last year, has been actively trying to onboard new customers. Climeworks has been selling DAC carbon removals since 2019 and has a customer base of 13,000+. It has signed multiple carbon removal agreements with Zendesk , Rothesay , LGT , BCG , Swiss Re , Square , Ocado Retail , and Swarovski recently.</ul>