Aleph Farms, an Israeli startup developing cell-cultured meat, has launched its first product brand, Aleph Cuts, ahead of the commercialization of its first product, a premium Angus-style thin steak marketed as the Petit Steak. Aleph Cuts' first product is set to launch in Singapore and Israel later this year.

The company's new brand identity, developed in partnership with design agency BOND, aims to reflect its innovation and consumer-centric focus. Aleph Farms aims to create a better future for the food industry through its whole-animal approach, using non-modified cells to produce meat without slaughtering animals.

Its whole-animal approach aims to create different cuts of steak and other products from animal cells, such as cultivated collagen. Aleph unveiled the world’s first cultivated thin-cut steak in 2018 and its first cultivated ribeye steak in 2021.

Analyst QuickTake: Since the start of 2023, the cultivated meat industry players have been actively launching new cultivated meat products into the market. Matrix F.T. revealed its meat made with edible microcarriers in January 2023, while 3DBT showcased its 100% cultivated meat in February 2023. Mewery Meat followed suit by developing cultivated meat infused with microalgae, while Mirai Foods unveiled its thick cultivated steak. The trend continued into March as Ohayo Valley announced its cultivated Wagyu Burger.