Canadian startup Flashfood, which offers an app that helps find and purchase groceries nearing expiration at a discount, has raised USD 12.3 million in Series A funding led by S2G Ventures. New investor ArcTern Ventures and existing investors General Catalyst, Food Retail Ventures, Rob Gierkink, and Alex Moorhead also joined the round.
The funds are expected to support Flashfood in its US expansion, extend its list of partners, and further develop its technology to attract a wider customer base. The company reports that it expects to announce new partnerships in the upcoming months.
Following the investment, the managing director of S2G Ventures also joined Flashfood’s board of directors.
<ul><li> Analyst QuickTake: Flashfood announced early this month that it has extended its partnership with SpartanNash . The company is actively expanding its presence primarily across Canada and the US. Its long list of customer partnerships in the US includes notable names such as Meijer, The Giant Company , Tops Friendly Market, Independent Grocers Alliance stores, and Price Rite Marketplace. The company’s app operates in over 1,200 stores across Canada and 17 US states.</ul>
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