Oshi (formerly Plantish) is an Israeli FoodTech company that develops plant-based seafood alternatives using a patent-pending additive manufacturing technology. In January 2022, Oshi unveiled the world’s first vegan whole-cut salmon fillet made from legume proteins and algae extracts. The plant-based salmon is claimed to be high in protein and Omega 3. The company’s plant-based salmon was to be offered at select pop-up locations in 2022 and enter the first five restaurants by December 2023, while the official launch was planned for 2024.
In May 2024, Oshi announced the launch of the newest version of its plant-based salmon fillet at the National Restaurant Association Show in Chicago. Later, in August 2024, the company relocated its production from Israel to California to better serve the US market.
Key customers and partnerships
In June 2023, the company signed an MoU with Coop Group, one of Europe’s largest retailers, to distribute Oshi salmon filets in 2025. In October 2023, the company partnered with Coletta Restaurant, a New York City-based vegan Italian restaurant, to debut its plant-based salmon filets for food service in the US.
In May 2024, the company partnered with Webstaurant, Earthly Gourmet and Ace Natural for restaurant distribution in the US. Further, in August 2024, Oshi partnered with vegan fast food chain Neat to feature its plant-based salmon fillet in Neat’s vegan fish tacos, rice bowls, and Caesar salads with avocado.
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