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Rokt

Marketing Automation
Ecommerce Platforms
Product stageSegments
Growth
?
AdTech
?

Founded in Australia, Rokt provides solutions to drive new monetization and advertising opportunities on ecommerce platforms. Using its proprietary technology, Rokt can apply deep learning to analyze customer behavior on ecommerce platforms (across activities such as purchase review, sales checkout, and payment and confirmation pages of an ecommerce website). It automatically suggests relevant internal and third-party advertisements to customers to create a personalized experience. Rokt also offers lead generation service Rokt Ads. 

In May 2023, the firm announced the launch of Rokt Payments Marketplace, which enables ecommerce businesses to generate additional revenue on their payment pages. 

The company claims to have one of the widest reaches, with access to more than 30 million businesses (as of September 2021) of various sizes. In September 2021, marketers reported an average 14% boost to opt-in rates.

In January 2024, the firm announced that it has agreed to acquire AfterSell, which provides upselling and cross-selling support for ecommerce merchants on Shopify, to boost sales through AI-powered upselling technology.

Key customers and partnerships  

By December 2021, more than 2,500 firms were making use of its services including Ticketmaster, Groupon, Staples, and HelloFresh.

In 2022 Rokt also secured new partnerships including with Uber and AMC theatres to drive growth in its ecommerce solution.

Funding and financials 

In December 2022, the firm raised an undisclosed amount in a secondary transaction where it received a valuation of USD 2.4 billion. This is compared with a valuation of USD 1.95 billion it received one year back during its Series E fundraising round where it raised USD 325 million. The firm is reportedly preparing for a potential IPO in 2023.

In 2020, the firm recorded a revenue of USD 100 million and the firm claims to be on track to achieve USD 230 million in revenue in 2021.

Marketing Automation

Marketing Automation

Key stats
Featured companies
155
Total funding (USD)
17.9 Bn
Total addressable market (USD)
337.0 Bn
Key competitors
 
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Product Overview
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Company profile
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EDGE Insights

Liftoff: Funding for marketing automation scales new heights

Recent Updates

M&A
Jan 11, 2024
Rokt to acquire AfterSell to boost sales through AI-powered upselling technology
Marketing Automation
Partnerships
Nov 16, 2023
Afterpay partners with Rokt to expand offerings and expand advertisement business
Buy Now, Pay Later
Product updates
May 11, 2023
Rokt launches Payments Marketplace to offer new monetization opportunities for ecommerce businesses
Marketing Automation
Listing
Apr 4, 2023
Klaviyo gears up for IPO later this year
Marketing Automation
Funding
Dec 5, 2022
Rokt’s valuation rises to USD 2.4 billion, prepares for IPO
Marketing Automation
Management news
Nov 16, 2022
Nathaniel Katz was appointed as CFO of Rokt in preparation for a potential IPO
Marketing Automation

Company Brief


HQ location:
175 Varick St Level 10 New York NY USA
Founded year:
2012
Employees:
501-1,000
Total Funding:
USD 487.0 million

Funding


Investors


No investor data is available

Funding data are powered by Crunchbase
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