Infinite Reality

Infinite Reality (iR) helps clients with audiences develop immersive experiences that maximize the value between audiences, creators, and brands. iR powered virtual experiences enable brands and creators to fully control the ways in which they distribute content, engage audiences, commercialize their creations, and communicate with their communities. With deep expertise in Hollywood production, iR develops world-class Metaverse experiences that redefine the possibilities in connected digital environments. Services and Advisory teams manage, design, and oversee custom builds, leveraging the Technology team’s platform development excellence. Entertainment and Content Creation divisions produce breathtaking original content and live events from iR's 150,000 sq. ft. Los Angeles studio. iR’s Agency attracts, cultivates, and builds client audiences while iR’s digitally native brands, including championship esports organizations Rogue and the London Royal Ravens and premier influencer management agency TalentX Entertainment, increase awareness and adoption of Web3 opportunities.

<div>Infinite Reality, previously known as Display Social (a social network), pivoted to entertainment focusing on the metaverse space. It also owns NFT marketplaces and content studios. In December 2022, Infinite Reality announced plans for a SPAC merger with Newbury Street Acquisition Corporation (NBST), following which it will be listed on the Nasdaq. The company intends to raise at least USD 128 million at a USD 1.9 billion valuation. Through this merger, Infinite Reality was expected to enhance its ability to reach a larger audience and provide opportunities for commercial monetization. The net proceeds were allocated to finance acquisitions, expand the company's teams in Europe, Asia, and the US, and promote AR products and services.</div>

A foundational component to the next generation of digital entertainment.

Esports

Entertainment-focused Infinite Reality operates in the XR content creation space via its USD 75 million acquisition of Ethereal Engine. The platform provides low-code and no-code tools to build singleplayer and multiplayer 3D experiences, accessible across a range of mediums (VR, AR, desktops and smartphones). Types of immersive experiences capable of being created include gaming, social, shopping and concerts.

Technologies bringing about a new reality

Extended Reality

Sure Ventures shares jump as Infinite Reality buys portfolio firm

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 Infinite Reality, previously known as Display Social (a social network), pivoted to entertainment focusing on the metaverse space. It also owns NFT marketplaces and content studios. In December 2022, Infinite Reality announced plans for a SPAC merger with Newbury Street Acquisition Corporation (NBST), following which it will be listed on the Nasdaq. The company intends to raise at least USD 128 million at a USD 1.9 billion valuation. Through this merger, Infinite Reality was expected to enhance its ability to reach a larger audience and provide opportunities for commercial monetization. The net proceeds were allocated to finance acquisitions, expand the company's teams in Europe, Asia, and the US, and promote AR products and services.
 
 
 Infinite Reality acquired all the brands and assets of esports company 
 <a href="https://sp-edge.com/companies/589406">
 ReKtGlobal
 </a>
 for USD 470 million in an all-stock deal in July 2022. This includes its esports teams (League of Legends’ Team Rogue and Call of Duty League's London Royal Ravens), content, and media assets Greenlit Content, an esports content creation and media platform, and TalentX Entertainment, an esports content monetization platform. It planned to incorporate all aspects of ReKt Global’s assets in its metaverse projects.
 
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Stakester is a platform for gamers to compete against one another for cash prizes. The platform was launched in May 2020 and is currently available in 38 US states, the UK, and Singapore. As of November 2020, the platform has more than 15,000 users. Stakester has also established partnerships with ESL (Electronic Sports League) and GameByte (competitive gaming community).Stakester’s management includes Gary J. Foreman (co-founder of Rockstar Games) and Alan Patmore (former EVP and GM at Humble Bundle, GM of Mafia Wars and CityVille at Zynga), who joined as a strategic advisor and board member in June 2020.In November 2020, the company raised USD 2.7 million in seed funding led by RTP Global with participation from angel investors Jens Lapinski (CEO of Angel Invest and former MD of Techstars) and Chris Adelsbach (founding partner at Outrun Ventures and venture partner at Techstars). The funds will be used to grow its community by increasing the value of prizes on the platform. In addition, the company plans to expand its platform to Australia and Germany in the near future.

Stakester

Peru-based ESGPlay operates an esports platform that creates competitive esports tournaments.

ESGPlay

eMasters is a Brazilian esports platform that facilitates the creation of esports competitions with cash prizes. The platform supports games including League of Legends, Dota 2, and FIFA 19.

eMasters

Gaming Frog is a console based online esports tournament platform. The platform offers single player and multiplayer competitive matchups for cash prizes in FIFA.The platform officially launched in August 2019 and since has seen over 1,500 matches being played on the platform.Since launch, the platform claims to have attracted 3,500 users. The company has raised USD 150,000 from friends and family and is in the process of raising a USD 400,000 seed round. The company outlined plans to launch on Android, expand its development team, integrate artificial intelligence (AI), introduce a membership model and bring in NBA and Madden games into the platform.

Gaming Frog

NAG Studios is a Swedish startup focused on creating esports games and platforms. It was founded by esports and gaming industry veterans Peter Stahl (former head of development at Resolution Games, a game studio focused on augmented and virtual reality) and Johan Skott (former esports product owner at Tobii Tech, a unit of technology company Tobii AB). NAG’s vision entails building an esports game and platform which will incorporate the community (i.e., professional players, streamers, broadcasters, and viewers) from the beginning of the development process.The company raised USD 1 million in an extended pre-seed funding round led by London Venture Partners in October 2020. The company aims to use the funds to build its development team.

NAG Studios

Companies facilitating communication among esports players or between players and esports communities during gameplay.

Companies operating esports arenas and providing technical expertise for hosting and broadcasting competitive leagues and tournaments. 

Companies facilitating competitive online and in-person esports tournaments.

Companies producing and broadcasting esports related content.

Companies recruiting players to form professional teams and rosters for esports tournaments and leagues.

Companies developing esports related titles.

Commonly used in the tournament platforms segment to match players of equal skill

Entertainment-focused Infinite Reality operates in the XR content creation space via its USD 75 million acquisition of Ethereal Engine. The platform provides low-code and no-code tools to build singleplayer and multiplayer 3D experiences, accessible across a range of mediums (VR, AR, desktops and smartphones). Types of immersive experiences capable of being created include gaming, social, shopping and concerts.The company claims that the platform’s Dynamic Instanced Level-of-Detail (LOD) feature that creates dynamic meshes, allows for a significant reduction in memory usage while still being able to create detailed experiences. Further, the open source engine’s drag-and-drop editor allows for the creation of experiences which can be accessed via a web browser, as opposed to requiring a download. Users can also utilize full-body motion capture via a webcam, alongside an analytics dashboard for tracking player count. Other platform integrations include video, voice chat and screen share capabilities, GitHub (for syncing assets and code) and ecommerce sites such as Shopify for experience monetization.Ethereal Engine generates revenue on a subscription basis, with monthly subscriptions priced at USD 2,000. The company also offers a free plan for individual users, as well as customized pricing options for larger enterprises.Further the company's acquisition of social sports platform Stakes in April 2024 valued the company at USD 3 billion.

Interplay Learning (Interplay) provides on-demand, interactive, and hands-on simulation learning courses for skilled trades, including HVAC, plumbing, electrical, solar, and facilities maintenance, through VR, mobile, and desktop applications. The learning courses also include simulated walkthrough videos where experts lead users through procedure guides methodically, with knowledge testing features and additional learning material such as wiring diagrams, equations, sample system configs, and charts at the end of each lesson. The platform also enables managers to track user progress.The company operates a subscription-based model with monthly packages for individuals (USD 54) and teams (USD 229), alongside a custom plan for larger organizations.Key customers and partnershipsNotable customers include Tesla and Rheem Manufacturing. Interplay’s customer usage rose by 445% YoY in 2020. As of February 2021, the platform had over 2,000 customers and 110,000 users across the US.Funding and financialsIn its last funding round (February 2021), Interplay raised USD 18 million in Series B funding co-led by S3 Ventures and Owl Ventures, the world’s largest venture capital firm focused on education technology. As part of the deal, Managing Director of Owl Ventures, Ian Chiu, joined Interplay’s board. The funds were raised to expand its offering to new markets and to accelerate its vision to combine immersive learning experiences with a human connection.

Interplay Learning

Switzerland-based WayRay develops holographic AR technology and hardware for the automobile sector. Its technology is used in head-up displays (HUDs) that project images into a driver’s field of vision to assist with navigation. Although its initial focus was on developing HUDs that can be purchased and installed in any vehicle, it has since pivoted to producing embedded HUD systems (i.e., hardware built into vehicles). WayRay’s HUDs are considered to provide a wider field of vision and combine data (location and mapping information) with vision data to generate images by projecting a laser beam through a Picture Generating Unit (PGU) onto a Holographic Optical Element (HOE).&nbsp;In <a href="https://sp-edge.com/updates/18537">May 2023</a>, WayRay announced integration of its AR displays into Tesla Model 3's in Switzerland, with plans to follow shortly afterwards in the US. Previously, in September 2021 the company launched its deep reality system that replaces the traditional car dashboard. In addition, WayRay launched “The Holograktor” dubbed the first “metaverse on wheels”, which can be driven conventionally or using a remote control via a 5G and satellite connection (November 2021).&nbsp;The company’s founder and CEO, Vitaly Ponomarev, identified that its systems are more advanced, backed by more patents, and potentially 20x smaller than comparable devices in the market. WayRay’s HQ in Switzerland also acts as a product design and development hub, while its R&amp;D center and prototyping factory are based in Russia.&nbsp;Key customers and partnershipsThe company is backed by strategic investors such as luxury automaker Porsche, which highlighted the management’s expertise in space engineering, hardware, and software development as key reasons for its investment, Hyundai Motor Co., and Alibaba. It is also notable that these investors, particularly Hyundai, are looking at ways to potentially use WayRay’s technology to offer more services in the future. For instance, Hyundai believed that the technology could be used for smart cities and smart buildings, which are its new areas of interest.WayRay partnered with Karma Automotive, a producer of luxury electric vehicles, in December 2021 to support the implementation of its HUDs into their test fleet. Moreover, it partnered with a leader in designing and manufacturing specialty glass, AGP eGlass, in September 2021 to further proliferate its technology.&nbsp; Funding and financialsIt was reported in April 2021 that the company is considering a public listing at a USD 2 billion valuation via a SPAC, although no further updates on this have been announced as at January 2024.&nbsp;

WayRay

AmazeVR initially focused on developing VR technologies but pivoted to VR concerts in late 2019. The concerts are backed by proprietary 9K cameras and software that automate complex VR concert visual effects that run on more than 100 headsets simultaneously. Users join and hang out with other users as avatars while experiencing VR concerts. It intends to bring VR concerts by major artists to theaters and eventually, homes.AmazeVR rolled out its first commercial VR concert, which will feature 3x Grammy winner Megan Thee Stallion, in 2022. The artist is expected to tour select AMC Theaters across the US. It is also in the final stages of closing deals with its second and third artists. AmazeVR also revealed plans to release weekly content by 2024 in theaters and for at-home viewers.In <a href="https://sp-edge.com/updates/20145">July 2023</a>, AmazeVR launched its official AmazeVR Concerts app, featuring an exclusive VR concert from Swedish pop star, Zara Larsson. The app is available on major VR app stores, and the exclusive Zara Larsson VR concert can be accessed for a year at a launch price of USD 6.99. AmazeVR also produces and monetizes VR content on a subscription basis.As of August 2023, the company was in the process of producing and releasing mixed reality concerts by overlaying virtual elements onto live, real-world video.Funding and financialsThe company’s most recent funding was in <a href="https://sp-edge.com/updates/13338">September 2022</a>, when it raised USD 17 million in a Series B funding round led by Mirae Asset Capital. The fresh funds were allocated to expand partnerships with artists, artist management companies, labels, publishers, and agencies.

AmazeVR

Dispelix, based in Finland, designs and manufactures single-layer, full-color waveguide displays, a thin (about 1mm) transparent element that takes in a projected image and relays it to the eye, using a nanophotonics-based approach catering to AR applications (e.g., smart glasses). It uses laser beam scanning technology to render laser-sharp images with a gamut of color palettes, which are displayed using beam-combiner technology. Its patented and proprietary approach includes diffractive surface relief gratings, which are elements used for high-power laser applications, fabricated on high refractive index glass wafers that enhance field-of-view and image quality.The company had a total of more than 40 granted or pending patent families as of November 2021. Its product line, Dispelix DPX, includes Dispelix DPX - Ohut, Dispelix DPX - Selva, and Dispelix DPX - Sade with a varying degree of field of view, form factor, and weight. According to Co-Founder and CTO Juuso Olkkonen, its displays are the lightest and thinnest in the market.Key customers and partnerships1) Foxconn and Pegatron: to create reference designs for AR glasses based on its Selvä waveguide display (October 2023)&nbsp;2) VividQ: created a “waveguide combiner” which accurately displays variable-depth 3D content in a user’s environment (January 2023)3) ColorChip and Maradin: To further Light Beam Scanning (LBS) solutions for AR glasses (October 2022)4) Jade Bird Displays: To develop multiple reference designs for AR devices (June 2022)5) AAC Technologies: To improve waveguide displays for the AR and MR industry (March 2022)6) OQmented: for the development and commercialization of MEMS-based LBS technology (November 2021)7) Coretronic: To develop a range of AR optical module solutions (December 2020)8) Hoya Corporation: To improve quality of waveguide displays (November 2020)Funding and financialsIn its most recent funding round (November 2021), Dispelix raised USD 33 million in a Series B funding round co-led by Atlantic Bridge, CCB Trust, and Flashpoint with participation from Lifeline Ventures, VTT Ventures, and 3M Ventures. The funds were allocated to product development. It revealed that several OEM customers were slated to integrate its technology into their consumer offerings by 2023.

Dispelix

DigiLens is a developer of holographic waveguides, which is a clear, thin piece of glass or plastic, used for AR devices. In January 2023, the company launched ARGO, an XR smartglass designed for enterprise and industrial use, the first AR device to utilize Qualcomm’s SnapDragon XR2 platform. Other specifications included 6-degrees of freedom (6-DoF) tracking, a 30-degree field-of-view, spatial audio, a 48MP RGB camera, voice and gaze recognition, access to real-time data visualizations, and a 2,500-nits HD display.&nbsp;The company’s first product, the DigiLens Crystal was introduced in 2019, was a thin-film laser-etched photopolymer embedded with microscopic holograms of mirror-like optics. By projecting a micro display to one end of the lens and another set of optics working to guide the light wave toward the eye, this proved to be an ideal piece of hardware for AR devices, which are preferred with as little hardware as possible.&nbsp;It claims that its patented optical platform and photopolymer technology coupled with a holographic copy manufacturing process enable it to produce cheaper and more scalable solutions. In <a href="https://sp-edge.com/updates/17598">April 2023</a>, the company announced the launch of SRG+, a surface relief gratings product that improves upon its waveguide technology.The company generates revenue by licensing its technology across a range of industries including the automobile, enterprise, consumer, avionics, and military sectors. DigiLens also offers a white-label solution for automotive companies whereby it creates holographic waveguides for windshields that could offer in-cabin experiences for drivers.&nbsp;&nbsp; Key customers and partnershipsKey partnerships include that with1) Phantom Technologies: - Phantom Technology: To integrate Phantom's CASSI Spatial AI assistant into the DigiLens ARGO glasses, providing features such as spatial search, a contextual assistant, and task management using voice commands (October 2023)2) Wisear: To integrate its neural interface-powered earphones with the ARGO smart glasses (May 2023)3) Mojo Vision: To utilize Mojo Vision's micro-LED technology to build improved AR glasses (May 2023)4) Taqtile: To integrate the company's ARGO smart glasses with Taqtile's AR work platform, Manifest (May 2023)5) OMNIVISION: To develop new XR product offerings (January 2023)Other partnerships include that with OMNIVISION (January 2023), a leading global developer of semiconductor solutions to develop new XR product offerings. OMNIVISION’s liquid crystal on silicon (LCOS) panels allowed DigiLens to build LCOS/LED projectors optimized for its holographic waveguides. OMNIVISION's core camera technology provides DigiLens' devices with features such as visual odometry and six degrees of freedom.&nbsp;DigiLens also works with Taiwanese licensed waveguide manufacturer Young Optics, Chinese original design manufacturer and electronics supplier Malata, Korean display manufacturer Sekonix, international technology company Continental, Chinese optical elements manufacturer Crystal Optech, and Mitsubishi Chemical.&nbsp;Funding and financialsIn April 2022, DigiLens announced the second close of its Series D funding round (intiial close in November 2021) in which it raised USD 50 million at a valuation of USD 530 million. The funds were allocated for the development of DesignV1, its second-generation product.

DigiLens

Companies developing XR headsets and relevant sub-components (displays, sensors, and processors). Also includes complementary XR hardware (tracking devices, haptic vests, and gloves)

Companies offering engines that enable the development of AR/VR content, also includes companies offering capabilities to capture and create 3D images for immersive environments

Companies offering AR/VR solutions or toolkits for specific industry applications, including VR game developers

Companies offering location-based AR/VR experiences

AR/VR platforms offer remote assistance to field experts and headset manufacturers facilitate virtual work

Some solutions in the "content" segment are offered under a B2B SaaS model

Headsets and content segments provide the building blocks for the metaverse

AR, VR, and MR are the primary enabling technologies for the XR industry

<div>
 
 Infinite Reality revealed its purchase of Drone Racing League (DRL) for USD 250 million, a transaction projected to close in Q2 2024. DRL, known for developing the DRL SIM esports game accessible on PlayStation, Xbox, and PC, will be valued at USD 3.5 billion post-acquisition. DRL's CEO, Nicholas Horbaczewski, is set to become the global president of Infinite Reality.
 
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Esports team owner Infinite Reality acquires Drone Racing League for USD 250 million to expand portfolio

XR and MEP (Q1 2024): An Apple-backed XR spatial computing surge; Disney’s USD 1.5 billion fuels Fortnite expansion

Vodafone

To showcase an innovative automotive OEM onboarding service that utilizes generative AI, AR, and VR to offer an immersive and interactive customer engagement experience, demonstrating the advanced capabilities of Vodafone's Pairpoint technology.

Infinite Reality

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