6sense

6sense is a San Francisco-based sales intelligence platform that gathers predictive buying patterns using AI, big data, and machine learning tools. The platform uncovers the consumer behavior of individual accounts to break down purchase hesitancy by offering personalized ad campaigns. The company announced the release of its Revenue AI platform and revealed upcoming product solutions in April 2022. In March 2023, the company launched sales platform "6sense Revenue AI for Sales," which allows sellers to prioritise in-market accounts and access complete buyer intelligence and contact data, followed by the launch of the AI Writer in June 2023, to improve the effectiveness of email outreach and marketing. 

6sense has bolstered its in-house capabilities through the acquisition of ZenIQ (an account-based sales and marketing orchestration platform acquired in April 2018) and Fortella (an AI-based B2B revenue intelligence platform acquired in August 2021). ZenIQ enables marketers to intelligently scale account-based information and its integrated workflows coupled with 6sense predictive data insights are expected to deliver a 5x lift in lead generation, and bolsters the company’s overall product offering. Fortella offers pipeline management that allows sales teams to plan, forecast, and track pipelines based on actual conversion rates, sales cycles, and deal sizes. It offers AI-driven recommendations based on accounts and buyer personalities to minimize these gaps. More recently, in October 2021, the company acquired Slintel, a B2B technographic data solution provider, to provide sales representatives technology-related insights. In October 2023, the firm introduced content creation tools including a conversational email solution which it enhanced with generative AI features in June 2023.

Key customers and partnerships

In May 2022, the company partnered with Conversica, a conversational intelligence platform, allowing Conversica AI assistants to gather real-time account insights (based on industry, client characteristics, and buyer stage), powered by 6sense’s proprietary technology, thereby empowering the sales, marketing, and customer success teams to deliver personalised client engagement. 

Funding and financials

In June 2023, the firm secured USD 100 million in new debt financing from Silicon Valley Bank (SVB), providing favorable terms and supporting its growth strategy, which combines organic and acquisitive approaches. This financing comes after impressive FY2023 results, including 70% overall revenue growth and successful customer acquisition and retention rates. The round followed its USD 200 million series E funding round in January 2022, resulted in a valuation of USD 5.2 billion—more than doubling the company's value since its previous fundraising round in March 2021, which valued the firm at USD 2.1 billion.