BluePointe Ventures invests in sector focused micro funds and startup founders who eschew frontier technology that is responsible for the fast changing human experience. To maximize returns we make early bets via a fund-of-funds model that combines with a direct investment model. BluePointe relies on the relationships and networks the team has built ranging from its Venture Capital Contacts, Design Innovation Studios, Base of Entrepreneur Investors, Bay-area Universities, and its growing network of CIOs to assist in sourcing, vetting, and investing in solid opportunities.

BluePointe Ventures

Y Combinator is a startup accelerator that invests in a large number of startups twice a year. It created a new model for funding startups. Twice a year, the company invests a small amount of money ($150k) in a large number of startups. The startup accelerator works intensively with the companies for three months, to get them into the best possible shape and refine their pitch to investors. Each cycle culminates in Demo Day when the startups present their companies to a carefully selected, invite-only audience.

Y Combinator

Battery Ventures is a investment firm that focuses on technology. It invests in potentially, category-defining businesses in markets including application software, IT infrastructure technologies, consumer-internet and mobile services, and industrial technologies.

Battery Ventures

Venrock continues a tradition of partnering with entrepreneurs to establish successful, enduring companies. With a primary focus on technology and healthcare, portfolio companies have included Apple Computer, Athenahealth, Centocor, Check Point Software, DoubleClick, Endeca, Gilead Sciences, Idec Pharma, Imperva, Illumina, Intel, Nest, SlideShare, and Tudou.

Venrock

Silicon Valley Bank works with technology, life science, cleantech, venture capital, private equity, and premium wine businesses. SVB provides industry knowledge and connections, financing, treasury management, corporate investment, and international banking services to its clients worldwide through 27 U.S. offices and seven international operations.   Banking innovative companies and exclusive wineries, Silicon Valley Bank’s diverse financial services, knowledge, global network, and world-class service increase its clients’ probability of success. Forbes Magazine ranks SVB among America’s Best Banks, and Fortune Magazine named SVB one of the Best Companies to Work For in 2012.

Silicon Valley Bank

Base Ventures, founded by Erik Moore, is a seed-stage fund investing in technology companies. Current portfolio includes MOS, Blavity, Space Perspective, Genies, 6Sense Inc., AngelList, and others. Successful exits include Olly Nutrition (Acquired by Unilever) and Plangrid (acquired by Autodesk).

Base Ventures

Bain Capital Ventures invests in seed to growth-stage startups that are using tech to disrupt existing markets or create entirely new ones.  The firm invests from seed to growth in enterprise software, infrastructure software, and industries being transformed by data.  Bain Capital Ventures has helped launch and commercialize 200-plus companies since 2000, including investments in DocuSign, Jet.com, Kiva Systems, LinkedIn, Rapid7, SurveyMonkey, Taleo, and TellApart. Bain Capital Ventures has more than $5.2 billion of assets under management with offices in San Francisco, New York, and Boston.

Bain Capital Ventures

Salesforce Ventures helps enterprising founders build companies that reinvent the way the world works. Since 2009, they’ve invested in and partnered with more than 400 of the world's tenacious enterprise software companies from seed to IPO, including Airtable, Databricks, DocuSign, Guild Education, Hopin, Monday.com, nCino, Snowflake, Snyk, Stripe, Tanium, and Zoom. Salesforce Ventures leverages decades of expertise in the cloud and long-term relationships with key decision-makers at thousands of businesses around the world to give portfolio companies an unfair advantage, help them build credibility, and accelerate growth.

Salesforce Ventures

Insight Partners is a global software investor that partners with growth-stage technology and software companies. Insight has a deep focus in Fintech, Cybersecurity, AI/ML, DevOps, and Healthcare sectors. Across their people and their portfolio, they encourage a culture around a core belief growth equals opportunity. As of December 31, 2022, the firm has over $75B in regulatory assets under management. Insight Partners has invested in more than 750 companies worldwide and has seen over 55 portfolio companies achieve an IPO.

Insight Partners

Scale-Up is a venture capital firm based in Palo Alto, California. We focus on investing in late and growth-stage companies in artificial intelligence, fintech, real-estate tech, data and analytics, next-generation infrastructure, online to offline sectors, and the sharing economy. Scale-Up’s experienced team of managing and venture partners have invested in nearly 100 technology companies from seed to growth stage, a number of which have since become unicorns and decacorns.

Scale-Up

D1 Capital Partners is an investment firm that deploys capital in both public and private markets. It invests on behalf of investors globally, including endowments and foundations, family offices, sovereign wealth funds, outsourced CIOs, hospitals, and pensions. D1 has a fundamental and research-intensive investment strategy with a focus on medium to long-term returns. Its research centers on the consumer, business services, financial services, healthcare, industrials, real estate and technology, media, and telecom sectors.

D1 Capital Partners

Founded in 2001, Tiger Global Management, LLC (“Tiger Global”) is a New York-based investment firm pursuing a long-term approach to investing in leading, global public and private companies that leverage technological innovation. Tiger Global’s public equity business includes fundamentally oriented long/short, long-focused and crossover strategies, targeting investments in high-quality, public growth companies. The private equity business invests in early through late stage companies that pursue innovative approaches to new and existing industries, building on over 20 years of experience investing in hundreds of businesses in more than 30 countries with more than 90 portfolio company IPOs. With a strong track record investing across sectors and stages, Tiger Global aims to be a thought partner to companies and their management teams across their lifecycle in public and private markets. The Firm’s mission is to generate world-class returns for its investors and to do so in a way that makes its employees, partners and portfolio companies proud.

Tiger Global Management

Sapphire is a global software venture capital firm with more than $11 billion in AUM and team members across Austin, London, Menlo Park and San Francisco. For over a decade, Sapphire has partnered with visionary management teams and venture funds to back companies of consequence. Since its founding, Sapphire has invested in more than 170 companies globally resulting in more than 30 Public Listings and 45 acquisitions. The firm’s investment strategies — Sapphire Ventures, Sapphire Partners and Sapphire Sport — are focused on scaling companies and venture funds, elevating them to become category leaders. Sapphire’s Portfolio Growth team of experienced operators delivers a strategic blend of value-add services, tools and resources designed to support portfolio company leaders as they scale.

Sapphire Ventures

MSD Partners is a firm that seeks to make investments that consistently generate attractive risk-adjusted returns over the long term. They help clients sustain and grow their businesses, manage their legacies, and create social impact.

MSD Partners

Blue Owl Capital is an alternative asset manager that provides investors access to direct lending and GP capital solutions strategies through a variety of vehicles. The firm's breadth of offerings and permanent capital base enables it to offer a differentiated, holistic platform of capital solutions to participants throughout the private market ecosystem, including alternative asset managers and private middle market corporations.

Blue Owl

Franklin Resources is a global investment management organization known as Franklin Templeton Investments. They have an extensive global presence, including offices in 35 countries and clients in more than 150. Their common stock is listed on the New York Stock Exchange under the ticker symbol BEN and is included in the Standard & Poor’s 500:registered: Index. Franklin Resources Inc. NYSE: BEN is an investment firm originally founded in New York in 1947 as Franklin Distributors, Inc. It is listed on the NYSE under the ticker BEN as in Benjamin Franklin, whom founder Rupert Johnson, Sr. admired. In 1973 the headquarters moved from New York to San Mateo, California. The firm specializes in conservatively managed mutual funds. It offers products under the Franklin, Templeton, Mutual Series and Fiduciary brand names. Like other large investment companies, the firm offers a wide variety of funds but is traditionally best known for bond funds under the Franklin brand, international funds under the Templeton brand, and value funds under the Mutual Series brand.

Franklin Templeton

Harmony Partners is a highly differentiated venture capital firm that makes expansion stage investments in high growth software, internet and tech-enabled companies. By eliminating the typical deal constraints of traditional growth equity firms around minimum check sizes and ownership percentages, Harmony fills a gap in the market. Founded in New York City in 2010 and investing globally, our team has deployed more than $1 billion in over 100 technology companies over the past 25 years, including Anaplan, AppDynamics, Alation, Arctic Wolf, E*Trade, Iterable, Klaviyo, Maven Clinic, Natera, Postmates, Priceline, SS&C, Swiggy and UiPath. To learn more, please visit www.harmonyvp.com.

Harmony Partners

B Capital Group backs brash entrepreneurs building technology companies. With offices in Los Angeles, San Francisco, and Singapore, B Capital Group focuses on pioneering start-ups that are ready to scale across the global stage. Partnering with Boston Consulting Group, and its incubation arm BCG Digital Ventures, B Capital delivers access to top corporations to match start-ups with the world's most powerful CEOs, platforms, and brands. B Capital Group's unique multinational presence, combined with deep industry expertise, has built a portfolio of B2B and B2B2C startups that are transforming large traditional industries across borders and geographies. It helps startups navigate business challenges, raise capital, and attract talented leadership at key points of their journeys to scale.

B Capital

SoftBank Vision Fund is a subsidiary of Softbank Group that specializes in growth capital and social impact investments. Sectors that the fund invests in include the internet of things, artificial intelligence (AI), robotics, communications infrastructure, telecoms, computational biology, biotech, cloud technologies and software, consumer internet businesses, financial technology, and mobile apps. The Fund is designed to be a catalyst for technology progress in anticipation that it will expand SoftBank's capabilities, accelerating progress towards SoftBank 2.0. It aims to invest in businesses and foundational platforms that SoftBank believes to revolutionize and innovate the world tomorrow.

SoftBank Vision Fund

6sense

6sense reinvents the way organizations create, manage, and convert pipelines to revenue. 6sense Revenue AI captures anonymous buying signals, targets the right accounts, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably.

6sense is a B2B revenue technology company that specializes in AI-powered sales intelligence. Its technology, called Revenue AI, leverages advanced AI and machine learning to predict which accounts are <a href="https://sp-edge.com/updates/17465">"in market"</a> for a company's products by analyzing buyer intent data, account intelligence, and predictive analytics. The platform provides a comprehensive suite of solutions that includes account and contact intelligence, prioritization dashboards, <a href="https://sp-edge.com/updates/19832">AI Writer,</a> buyer intent data, and predictive analytics, all integrated within CRM and sales engagement tools.

Artificial intelligence is helping sales teams manage relationships and optimize the customer lifecycle.

Sales Engagement Platforms

6sense is an account-based marketing (ABM) platform specializing in B2B marketing that gathers predictive buying patterns using AI, big data, and machine learning tools. The platform can uncover insights on consumer behavior to create personalized ad campaigns across multiple channels including websites, email, social media, and chatbots. In June 2023, the firm introduced <a href="https://sp-edge.com/updates/19218">AI Writer,</a> a new feature within 6sense Conversational Email that adds GPT-4 generative AI model capabilities aimed at improving the effectiveness of email outreach and marketing.&nbsp;

Using AI to automate, enhance and optimize marketing activities

Marketing Automation

6sense Named to the 2024 Forbes Cloud 100

6sense is a B2B revenue technology company that specializes in AI-powered sales intelligence. Its technology, called Revenue AI, leverages advanced AI and machine learning to predict which accounts are <a href="https://sp-edge.com/updates/17465">"in market"</a> for a company's products by analyzing buyer intent data, account intelligence, and predictive analytics. The platform provides a comprehensive suite of solutions that includes account and contact intelligence, prioritization dashboards, <a href="https://sp-edge.com/updates/19832">AI Writer,</a> buyer intent data, and predictive analytics, all integrated within CRM and sales engagement tools.In March 2024, the company reported that it had surpassed the USD 200 million in annual recurring revenue (ARR).6sense has bolstered its in-house capabilities through the acquisition of ZenIQ (an account-based sales and marketing orchestration platform acquired in April 2018) and <a href="https://sp-edge.com/updates/5235">Fortella</a> (an AI-based B2B revenue intelligence platform acquired in August 2021). In October 2021, the company acquired Slintel, a B2B technographic data solution provider, to provide sales representatives with technology-related insights. In January 2022, 6sense acquired the lead generation and email automation platform Saleswhale.Key customers and partnershipsIn May 2022, the company <a href="https://sp-edge.com/updates/10113">partnered with Conversica, </a>a conversational intelligence platform, allowing Conversica AI assistants to gather real-time account insights (based on industry, client characteristics, and buyer stage), powered by 6sense’s proprietary technology, thereby empowering the sales, marketing, and customer success teams to deliver personalized client engagement. In June 2024, the company <a href="https://sp-edge.com/updates/30877">partnered</a> with <a href="https://sp-edge.com/companies/400474">Gong</a> to connect Gong Engage, an AI-powered sales engagement solution, to increase workflow efficiency by providing sellers with advanced predictive analytics and buyer intelligence.

Outreach is a sales execution platform designed to optimize and enhance sales processes across organizations. Its technology leverages AI and data-driven insights to improve sales performance, streamline workflows, and improve productivity. Its suite of solutions includesSales Engagement: Outreach provides tools to structure and automate sales outreach, ensuring that sales reps send timely, relevant messages to the right peopleDeal Management: The platform simplifies deal management by helping sales teams track deal progress, spot potential risks, and identify the best actions to maintain momentum and close dealsPipeline Management: Outreach offers comprehensive pipeline management features, including advanced forecasting and modeling capabilities to predict revenue needs and build more accurate forecastsConversation Intelligence: Powered by Kaia, a voice-based AI sales assistant, this feature analyzes sales conversations to provide actionable insights and coachingRep Coaching: Outreach supports real-time coaching by identifying skill gaps and providing feedback, which helps in enhancing the effectiveness of sales reps and aligning their activities with best practicesDeal Insights: The platform provides detailed insights into deal performance, helping sales teams understand why deals are won or lost and what actions are needed to increase success ratesMutual Action Plans: Outreach facilitates the creation of mutual action plans that align the sales team and the customer on the next steps, ensuring a clear path to closing dealsSales Forecasting: The platform uses AI to generate accurate sales forecasts, helping teams better plan and allocate resources based on predictive data and historical trends.The platform integrates with popular customer relationship management (CRM) platforms such as HubSpot, Salesforce, and LeanData. The company is deeply integrated with third-party apps to attract large enterprise customers and has a network of 1,200+ partners.&nbsp;Outreach's machine learning model claims to predict deal closure with 81% accuracy and recommends actions to keep deals on track by analyzing unique engagement signals from emails, calls, and meetings.The company also opted to bolster its product offering by acquiring revenue intelligence platform Canopy.io in October 2021. With this acquisition, Outreach strengthens its sales analytics and forecasting capabilities. Canopy.io will be the foundation of “Outreach Commit,” a new forecasting tool under Outreach’s suite of products. Key customers and partnershipsAs of August 2024, the platform served more than 6,000 companies, including Zoom, Databricks, ELSEVIER, Okta, and Siemens.In March 2023, the company <a href="https://sp-edge.com/updates/17465?industryIds=27">expanded its partnership with Snowflake, </a>a data platform, to introduce a new offering called “Outreach Data Sharing,” which enables organizations to connect Outreach's datasets with other enterprise data and improve sales cycle.&nbsp;&nbsp;

Outreach

Salesloft is an AI-powered revenue orchestration platform designed to improve sales performance and pipeline management. Its technology focuses on guiding go-to-market teams with data-driven insights to optimize customer interactions and engagement. The company offers a suite of products and capabilities, including Cadence for pipeline building, Conversations for insights and coaching, Deals for pipeline management and forecasting, Forecast for predicting sales outcomes, <a href="https://sp-edge.com/updates/12862">Rhythm</a> for task prioritization, and Drift for early engagement with in-market buyers.In February 2022, the company announced the launch of its four-tier <a href="https://sp-edge.com/updates/8630">Technology Partner Program </a>to provide growth opportunities for its partner ecosystem. Additionally, Salesloft also announced the launch of its Market Development Fund, which aims to support the funding of partner programs and pipeline development and create awareness among the Salesloft ecosystem.&nbsp;Salesloft claims to help sales teams generate 322% more pipeline, advance and close deals 75% faster, and win 28% more deals using conversation intelligence.Salesloft has been active in the M&amp;A space. In July 2021, the company acquired InStereo, a sales strategy consulting firm. The acquisition of InStereo established Salesloft's focus on buyer engagement in sales and marketing campaigns. InStereo initially partnered with Salesloft in 2018 and had completed more than 150 client engagements for companies such as 3M (American multinational conglomerate), Cargill (global food company), and Pegasystems (American software company). In February 2024, the company <a href="https://sp-edge.com/updates/27169">acquired Drift,</a> a conversational B2B marketing platform, to improve its customer journey orchestration tools for B2B sales teams. Key customers and partnershipsAs of August 2024, the platform served more than 5,000 customers, including Google, 3M, IBM, LinkedIn, Cisco, and Dell.In August 2022, the firm <a href="https://sp-edge.com/updates/12545">partnered with Highspot, </a>a sales coaching platform, to further streamline the client engagement process for sales teams.&nbsp;

Salesloft

People.ai is a revenue intelligence platform that uses AI-powered automation to help sales teams optimize their go-to-market (GTM) strategies by capturing and analyzing sales activities such as emails, meetings, and calls. People.ai's suite of solutions includes SalesAI for predictive insights, ClosePlan for deal qualification, and PeopleGlass for real-time visibility into account and opportunity activity, enabling teams to focus on the right accounts and buyers. The platform integrates with tools such as Salesforce, Microsoft Dynamics 365 Sales, and Zoom to automate data collection and deliver accurate and enriched insights that improve sales efficiency and effectiveness.In May 2023, the firm <a href="https://sp-edge.com/updates/18990">launched AccountGPT, </a>an AI-driven enhancement to its account planning application that leverages GenAI and large language models (LLMs) to automate sections of account plans, including market research, by extracting data from publicly available sources such as company websites and earnings reports.People.ai claims to capture 1.8 million sales activities per hour, achieve 92% forecast accuracy, and increase net new customer meetings by 25%.Key customers and partnershipsAs of August 2024, its customers include Cisco, Okta, Verizon, Zoom, Five9, and Pluralsight.In July 2022, the company <a href="https://sp-edge.com/updates/11924">partnered with integrated solution provider Oracle, </a>to use AI-powered sales automation tool "Oracle Fusion Sales" to support its sales process.

People.ai

Revenue.io (formerly RingDNA) is an AI-powered sales execution platform designed to increase sales team productivity and efficiency. The platform leverages GenAI and integrates <a href="https://sp-edge.com/companies/2055">Salesforce</a> to centralize and streamline sales workflows, automate key tasks, and deliver real-time guidance and insights. Key products includeRingDNA: An AI-powered dialer that improves sales workflows with features like click-to-call, voicemail drop, and call recording while automating tasks and providing real-time call guidanceConversation AI: This solution provides real-time coaching, transcribes and analyzes calls, automates follow-up emails, and builds libraries of best practices to improve sales performanceGuided Selling: Provides real-time guidance through the sales process, automates cadences, prioritizes leads, and delivers personalized playbooks to ensure best practices are followedCallerDNA: Tracks the source of inbound calls, captures data, and routes calls to the appropriate repsMoments: Delivers real-time agent assistance for sales and customer support, providing on-the-spot guidance, objection handling, and automated follow-up tasks.Revenue.io integrates with a range of popular solutions, including D&amp;B, Microsoft Teams, Google Workspace, and HubSpot. Key customers and partnerships&nbsp;As of August 2024, its customers include Hewlett Packard, Amazon Web Services, Autodesk, SAP Concur, Lyft, and Twilio.

Revenue.io

Apollo.io (formerly known as ZenProspect) is a comprehensive sales platform that integrates sales intelligence and sales engagement functionalities. The platform’s products and services include&nbsp;1) Contact &amp; Account Search: Helps users find and qualify leads and companies using Apollo's Living Data Network to provide up-to-date B2B data on 275 million contacts and 73 million companies (as of August 2024)2) Scores &amp; Signals: Provides insights into lead engagement and company signals to prioritize outreach efforts3) Inbound Optimization: Enhances lead capture and qualification by optimizing inbound forms and processes4) Sales Engagement: Automates outbound sales activities, including email and phone outreach, to streamline prospecting and follow-ups5) Meetings: Assists in scheduling, preparing for, and following up on sales meetings6) Deal Management: Offers tools to manage and close deals with actionable insights and recommendations7) Conversation Intelligence: Records, tracks, and analyzes sales conversations to provide feedback and improve sales tactics8) Analytics: Provides detailed performance metrics to identify successful strategies and areas for improvement9) Coaching: Delivers actionable feedback to sales representatives to enhance their performance and effectiveness10) Workflow Engine: Automates repetitive tasks and processes to accelerate lead management and sales operations11) &nbsp;Enrich &amp; Cleanse: Syncs and enriches CRM data to maintain accuracy and completeness in customer information.The company was also a part of the Y Combinator (YC) Winter 2016 batch. Apollo.io generated USD 1 million in annual recurring revenue at YC and was profitable immediately. In August 2023, the company was valued at <a href="https://sp-edge.com/updates/21434">USD 1.6 billion.&nbsp;</a>Key customers and partnershipsAs of August 2024, Apollo.io had served more than 1 million users across 500,000 companies, including Stripe, Census, customer.io, DocuSign, and AUTODESK.&nbsp;

Apollo.io

All in one platform which offers a variety of tools for sales collaboration and for optimizing the entire sales process.

Tools for recording & analyzing live sales calls over voice & video.

Tools used for automating routine sales functions to improve the efficiency of sales teams.

Tools for preparing & automating sales campaigns via email, SMS & other channels.

Tools for discovering & building customer and company databases to generate sales leads.

Tools for discovering & analyzing customer interactions for improving customer success.

Tools for preparing sales content & coaching sales teams to improve performance.

Tools used to continuously  improve the product experience by understanding customer pain points.

Companies that use GenAI as a core part of their product offering for sales engagement

Sales engagement platforms use personalization to enhance the effectiveness of sales outreach

AI/ML solutions automate and streamline sales processes by providing insights

Sales workflow automation platforms provide solutions for distributed sales teams

6sense is an account-based marketing (ABM) platform specializing in B2B marketing that gathers predictive buying patterns using AI, big data, and machine learning tools. The platform can uncover insights on consumer behavior to create personalized ad campaigns across multiple channels including websites, email, social media, and chatbots. In June 2023, the firm introduced <a href="https://sp-edge.com/updates/19218">AI Writer,</a> a new feature within 6sense Conversational Email that adds GPT-4 generative AI model capabilities aimed at improving the effectiveness of email outreach and marketing.&nbsp;6sense has made a number of acquisitions including Saleswhale, a lead generation and email automation company (January 2022); Fortella, an AI-based B2B revenue intelligence platform (August 2021); and Slintel, a B2B technographic data (technology-related insights) provider for marketing lead generation and predicting buyer intent (August 2021). With the acquisition of Slintel, 6sense claimed to provide the most comprehensive B2B ABM platform in the market, providing marketing and sales teams with a more comprehensive picture of buyer insights. In June 2022, 6sense added marketing consultancy services with the <a href="https://sp-edge.com/updates/11044">acquisition of Granite Media</a>. In October 2023, the firm introduced content creation tools including a conversational email solution which it enhanced with <a href="https://sp-edge.com/updates/19218">generative AI features </a>in June 2023.&nbsp;6sense’s comprehensive platform gives it an edge over its peers which is reflected in its customers’ performance; they have, on average, experienced a 2x increase in deal values and a 10% increase in win rates. In 1H FY2023, 6Sense reported a <a href="https://sp-edge.com/updates/13068">doubling of its revenue</a> and more than 150% growth in customer base &amp; workforce. According to a Forrester study in 2022, users of 6Sense revenue AI achieved an ROI of 454% over three years.&nbsp;&nbsp;Key customers and partnershipsBy October 2021, the firm’s customers included Dell, Cumulus, Udemy, and Thomson Reuters.The firm has entered into a number of partnerships including with <a href="https://sp-edge.com/updates/12678">On24</a> (a Webinar and event management platform), and <a href="https://sp-edge.com/updates/15298">Integrate</a> (a Demand acceleration platform) to extend its B2B data access and analytics capabilities.

Outbrain is an algorithm-based content recommendation and discovery platform that curates native advertising content from the open web, providing personalized content for brands to increase customer engagement. Outbrain also allows content publishers to amplify its reach by supplying content to the platform. As of September 2023, customers could access 7,000+ online content sources including content by the Washington Post, Guardian, and BBC.&nbsp;Outbrain has been a pioneer in the content recommendation space and was the first to introduce an algorithm-based content recommendation in 2008. It was also the first to introduce a self-service platform for content recommendation in 2012. In May 2021, it tested “QualityRatings,” a tool that implements quality guidelines for the content featured on its platform while using machine learning and AI to create a more personalized user experience. In September 2022, the firm launched <a href="https://sp-edge.com/updates/13122">Keystone</a>, a business optimization solution for publishers.&nbsp;Outbrain has made a series of acquisitions over the years while making enhancements to its product offerings. In November 2021, <a href="https://sp-edge.com/updates/6992">Outbrain acquired vi</a>, a contextual video intelligence platform for USD 55 million to grow its CTV and other display ads offerings. In August 2024, Outbrain acquired <a href="https://www.adexchanger.com/online-advertising/outbrain-acquires-teads-from-altice-for-1-billion/">Teads</a>, an SSP and video monetization company, to create an "end-to-end, full-funnel platform" by expanding into TV, video, and CTV advertising.&nbsp; Key customers and partnerships&nbsp;Outbrain’s customers include leading news media outlets such as CNN, MSN, and Sky News, serving more than a billion monthly users (by December 2022).&nbsp;&nbsp;In April 2022, Outbrain’s platform was <a href="https://sp-edge.com/updates/9907">integrated with ID5</a> to provide a privacy-first customer identification solution.

Outbrain

Marin Software is an adTech firm offering a suite of solutions for brands looking to conduct search, social media, and ecommerce advertising. The firm’s “MarineOne” solution enables Brands to integrate their data under a single platform; coupled with machine learning tools, marketers can optimize ad spending across multiple platforms. In the case of search and social media advertising, Brands can increase their visibility across a number of search engines and social media platforms including Google, Facebook, and Apple Search Ads.&nbsp;In recent years the firm has been making enhancements to transform its Marine One Software as a complete marketing campaign management &amp; intelligence solution. In line with the firm expanded its ecommerce advertising solution capabilities by increasing the number of integrations to include Criteo’s commerce media platform and Instacart’s advertising platform. In <a href="https://sp-edge.com/updates/12159">2022</a>, the firm rolled out a number of new product and features including 1) MarinOne bidding, the firm's ad bidding marketplace, 2) MarinOne support, to enable advertisers to improve ad performance with multi-edit ad scheduling solutions, 3) social rules engine, to help automate workflows, and 4) <a href="https://sp-edge.com/updates/15019">Budget Optimizer</a>, an ad budget management solution. More recently, in April 2023, the firm introduced an automation tool <a href="https://sp-edge.com/updates/17565">“MarinOne Scripts,”</a> which integrates Python scripting with its MarineOne platform, providing marketers with customized and data-driven solutions to optimize campaigns.&nbsp;Key customers and partnershipsAs of October 2021, several brands from varied industries, including Nissan, American Eagle outfitters, and Harmony, use the firm’s solutions.In 2021, the firm made a number of new initiatives in 2021, including an <a href="https://sp-edge.com/updates/7635">integration with Amazon Ads</a> and a <a href="https://sp-edge.com/updates/6973">partnership with CitrusAd </a>to expand the ecommerce capabilities of its platform. In January 2023, the company announced an <a href="https://sp-edge.com/updates/16172">integration with Yahoo</a> to broaden access to programmatic ad content.&nbsp;&nbsp;

Marin Software

Founded in China, Terminus claims to have the first account-based marketing (ABM) platform that unifies the marketing and sales teams’ roles under a single platform. Terminus specializes in B2B marketing and, according to the firm, its “Terminus Data Studio” has one of the largest B2B account databases, which by September 2021, covered more than 70 million businesses. Terminus’s customer data platform (CDP) is fully integrated with its marketing automation platform, through which teams can run multi-channel targeted campaigns across many channels including email, ad networks, live chat, and the web. This can then be analyzed with Terminus’ suite of analytics and attribution tools. By September 2021, Terminus served more than 1,000 customers, including Salesloft, Foundry, and Quantum Workplace.According to a study done by Forrester (in Q2 2020), Terminus has been recognized among the ABM platform leaders.Through a series of acquisitions, Terminus has transformed into a marketing cloud platform offering a range of services. Its two latest acquisitions took place within 12 months. In November 2020, it acquired Growflare, a lead generation and account-based intelligence platform catering to B2B startups, followed by B2B CDP Zylotech in September 2021. Terminus hoped to capitalize on these to build the most comprehensive ABM platform on the market.

Terminus

Founded in France, Brevo <a href="https://sp-edge.com/updates/18241">(formerly Sendinblue)</a> began as an email marketing automation platform catering to small and medium-scale businesses (SMB). It has since extended its services to become an all-in-one marketing platform; the range of services found on Brevo's platform include email and SMS marketing, customer relationship management (CRM) tools, landing page creation, and Facebook ad management, among others. In November 2022, the firm launched an <a href="https://sp-edge.com/updates/14388">integrated meetings solution</a> that brings together scheduling, video conferencing, and payment solutions. In March 2023, the company <a href="https://sp-edge.com/updates/17462">unveiled “Conversations”</a> to manage customer conversations across messaging channels in one centralized location.Brevo’s platform is compared with other well-known competitors such as Mailchimp and Hubspot and is commended for its live support and fair pricing, making it a strong contender in the SMB space.&nbsp;The company has expanded its product offering through a series of acquisitions during 2021-2022. Brevo acquired three firms in September 2021 for USD 47 million: 1) Metrilo, a provider of customer analytics and marketing services for ecommerce stores, 2) Chatra, a live chat messenger app for increasing online sales, and 3) PushOwl, a customer re-engagement website that uses web-based push notifications. In March 2022, the firm <a href="https://sp-edge.com/updates/9009">acquired MeetFox</a>, a meeting scheduling and video conferencing platform. In September 2022, the company <a href="https://sp-edge.com/updates/13360">acquired Yodel.io,</a> an Austrian cloud-based phone system provider, to enable additional customer touchpoints, and reduce the overall digital marketing spend for SMBs. More recently, in February 2023, the firm <a href="https://sp-edge.com/updates/16271?industryIds=62">acquired Captain Wallet,</a> a mobile wallet marketing platform, to broaden its reach internationally. In December 2023, Brevo acquired <a href="https://sp-edge.com/updates/24833">WonderPush and Octolis,</a> two customer interaction platforms, to expand its CRM capabilities.&nbsp;&nbsp;The firm achieved <a href="https://sp-edge.com/updates/15834">USD 100 million in Annual Recurring Revenue (ARR)</a> at the end of 2022 while maintaining a positive EBITDA position.&nbsp;Key customers and partnerships&nbsp;The platform catered to 500,000+ customers across 180 countries as of end December 2022.

Brevo

Acquia provides a digital experience platform (DXP) to support medium to large enterprises that use Drupal, an open-source content management system (CMS) that provides the back-end infrastructure for websites and by September 2021, powered approximately 2.1% of websites on the internet. The core product offered by Acquia is a marketing cloud that provides a full suite of services to manage the customer journey. The platform features a customer data platform (CDP), unifying data across multiple sources; sales automation tools to deliver personalized marketing campaigns across multiple delivery channels; marketing campaign management tools to manage distributed marketing teams; and a content management platform to organize and monitor content.&nbsp;Having been built on the Drupal framework, which does not require any programming skills to implement, Acquia’s marketing cloud claims to be more accessible and agile than enterprise cloud solutions provided by incumbents such as Adobe and Oracle. In 2021, Gartner’s Magic Quadrant report named Acquia a leader in DXP platforms, while a study done by Forrester (in July 2021) found that customers of Acquia’s DXP solutions experienced a payback on their investment in less than six months, generating an average return on investment (ROI) of 589% over three years.&nbsp;Acquia has made several investments and enhancements to its DXP platform. In January 2021, Acquia, in partnership with Commercetools and Lucidworks, launched “Acquia Digital Commerce,” a service for creating personalized digital shopping experiences for customers. The firm has also added a number of self-serve features to its CDP such as <a href="https://sp-edge.com/updates/11422">“right to erasure”</a> to bolster the privacy and security features of its platform to cater to enterprise users. &nbsp;In&nbsp;<a href="https://sp-edge.com/updates/35334">October 2024,</a> Acquia added AI capabilities to digital asset management solutions to accelerate campaign delivery.&nbsp;In September 2021, Acquia acquired Widen Enterprises, a digital asset management (DAM) and product information management (PIM) software company, for an undisclosed amount. As a result, customers can have a fully integrated experience on the platform, while the acquisition also added a further 700+ customers. In November 2023, the company acquired Monsido, a website accessibility and optimization solution from CivicPlus, to expand its platform capabilities.Key customers and partnershipsBy September 2021, Acquia counted one in four Fortune 500 companies, including Johnson &amp; Johnson, Bayer, and Xerox, among its customers. As of September 2024, the company served more than 4,000 customers globally.&nbsp;In June 2022, Acquia <a href="https://sp-edge.com/updates/11352">partnered with Workato</a> (enterprise-level workflow automation platform) to integrate with Acquia’s CDP to expand enterprise use of the platform. The integration added 100+ technology integrations compatible with Acquia’s marketing cloud.

Acquia

Firms positioned as an 'all-in-one' marketing platform,  providing a variety of functions across the MarTech stack

Startups providing platforms for planning and managing marketing campaigns.

Startups offering tools for finding and attracting potential customers with targeted ads.

Startups providing tools to automate the execution of marketing campaigns across varied channels.

Startups providing tools for gathering, cleaning, and enhancing customer data to provide deep analytics. This also includes firms offering account-based marketing (ABM) solutions to drive targeted and personalized campaigns.

Companies that use GenAI as a core part of their product offering for marketing

Uses AI/ML to enable marketing automation, making it a core part of many companies' products

Metaverse advertising is being explored by AdTech segments for in-game advertising

The in-game advertising segment is in development and has a niche relevance to this area

Marketing automation provides measurement and attribution solutions to measure marketing effectiveness

Personalization tools are mainly used in AdTech and marketing campaign automation

ANALYST_QUICK_TAKE

PROMINENT_CATEGORY

<div>
 6sense, a platform specializing in account-based marketing (ABM), has introduced multiple product enhancements powered by artificial intelligence (AI) at the Breakthrough 2024 event. These enhancements include: 
 <ol>
 <li>6sense Conversational Email - An AI-driven feature that enables automated and personalized customer interactions via email.</li>
 <li>6sense AI Email Writer - Utilizes AI to generate tailored email content, enhancing customer engagement and communication.</li>
 <li>6sense Workflows - A feature to automate processes such as data flow management and campaign creation, improving efficiency and productivity.</li>
 <li>6sense Model Lifecycle Management - A tool for monitoring and updating predictive models, providing accurate insights into potential buyer accounts.</li>
 </ol>
 The purpose of these AI-powered features is to enhance personalization, optimize campaign management, automate customer outreach, and increase the precision in identifying high-potential buyer accounts.
</div> Analyst QuickTake : 
 Breakthrough 2024 marks a key milestone following 6sense's recent expansion into EMEA in <a href="https: 
//6sense.com/newsroom/6sense-opens-new-london-office/"> September 2024 </a> , highlighted by the opening of its new London office, showcasing the company’s continued growth and market expansion.

6sense

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