OneSignal

OneSignal provides an omnichannel customer engagement solution specializing in email, SMS, and in-app marketing. Its platform provides a self-serve, mobile-focused platform featuring 1) customer segmentation and A/B testing tools for personalized messaging 2) automated omnichannel delivery covering both mobile and web push notifications 3) a no-code customer journey orchestration system and 4) real-time reporting and analytics. The solution also leverages Machine Learning (ML) to analyze customer behavior and optimize delivery times for messages. The firm's platform can also be integrated with 30+ apps and services including marketing automation ( Movable Ink and Blueshift ), eCommerce (Shopify and Magento), and analytics solutions (Mixpanel and Google Analytics) to extend the capabilities of its solutions.

The firm was originally founded as a mobile game studio by a group of Y Combinator alums who pivoted towards mobile-based marketing solutions. The firm claims that its background in app development provides it an edge over its peers where its solution is geared towards addressing the pain points of app developers. This is reflected in its solutions being featured in 500,000+ mobile applications as of September 2022 which represent nearly 15% of all apps.

Key customers and partnerships

The firm's solutions are geared toward game developers, news media, eCommerce, and FinTech firms including Zynga, USA Today, Bitcoin.com, and Upwork. As of September 2022, the firm claimed its platform is used by 1.7 million total users across 140 countries.

The firm also has a partner program that features app developers (Bottle rocket, Blue Label), and marketing agencies (Ragnarok, Hawke Media to provide strategic consultancy services. 

Funding and financials

In February 2023, the firm received a strategic investment from ServiceNow Ventures for an undisclosed amount. This is an extension of the company's  USD 50 million Series C funding led by BAM Elevate in September 2022, to enhance its mobile data-driven email products and expand its analytics tools on customer insights. In addition, the funding was used to accelerate its geographic expansion into Europe, Asia, and Latin America. Prior to that in April 2021, Hubspot , made a strategic investment for an undisclosed amount in the firm in order to develop a technology integration with Hubspot’s marketing cloud with OneSignal’s platform as well as to support the further development of its solutions. 

In December 2021, the firm also reported that it has experienced a 1,800% YoY revenue growth over three years.