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Driving innovation: The innovation portfolio of top automakers

The automotive industry is constantly evolving, driven by emerging technologies and changing consumer preferences. To stay ahead in this rapidly shifting landscape, automakers strategically engage in partnerships, investments, and M&As across electric vehicles (EVs), auto technologies like autonomous vehicles (AVs), and hydrogen tech. These activities help to drive innovation, diversify revenue streams, explore new markets, and meet emission regulations.
In this Edge Insight, we focus on nine global automakers that have pulled ahead in their efforts to implement automotive-related innovations—BMW, Ford, General Motors (GM), Hyundai, Mercedes-Benz, Nissan, Tesla, Toyota, and Volkswagen. Our analysis is derived from SPEEDA Edge’s competitor intelligence tool, which has gathered 1,000+ partnerships, investments, and M&A deals over the last six years (January 2017–present) of these automakers. We examine the most pertinent emerging technologies for the automotive sector (EV Economy, Auto Tech, and Hydrogen Economy), the preferred modes of engagement with startups in these emerging industries, historical trends, and more.

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