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Monthly News Summary (October 2023)
Sales Engagement Platforms
Oct 31, 2023
Sales Engagement Platforms

Sales Engagement Platforms

Oct 31, 2023

Monthly News Summary (October 2023)

Funding
Product updates

Funding

  • Introw raised EUR 1 million (~USD 1.06 million) in an early-stage funding round led by Pitchdrive to enhance its services and expand its operations globally. (October 19, 2023; EU-Startups )

  • Warmly secured USD 11 million in a Series A funding round led by Felicis to develop its autonomous sales platform further, automating sales tasks and enabling targeted engagement with potential customers. (October 19, 2023; Techcrunch )

Product update

  • Outreach introduced AI Assist capabilities across its platform. The new features include Smart Meeting Assist, which summarizes sales meetings and provides answers based on discussions; Smart Deal Assist, offering insights into active opportunities and suggested next steps; and Smart Sequence Assist, streamlining content creation for tailored sales sequences. (October 4, 2023; Press release )

  • Salesforce introduced Einstein Copilot Studio, which comprises three components: prompt builder (for modifying existing templates), skill builder (adding actions and managing Copilot workflows), and model builder (integrating custom or third-party models). Salesforce’s Einstein Copilot Studio empowers users to personalize AI models, ensuring tailored responses. (October 10, 2023; scoopearth )

  • Mixmax introduced AI Compose, a feature leveraging GenAI for personalized sales emails. It aids in crafting engaging emails for various purposes, including cold outreach and follow-ups. Mixmax also offers “Recommended Send Times" based on engagement analysis. (October 10, 2023; Press release )

  • Pipedrive introduced new features, including an AI-powered Sales Assistant, Sales Inbox, and AI-powered SmartApp Recommendations. The AI-powered Sales Assistant offers personalized recommendations and analytics. Sales Inbox consolidates emails from multiple accounts, providing categorization based on criteria. AI-powered Smart App Recommendations analyzes businesses and suggest relevant apps from the Pipedrive Marketplace. (October 30, 2023; Demand Gen Report )

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